Guide des commerçants de la sigane visant à présenter l'ensemble des commerces des trois communes (Auribeau, Pegomas et La Roquette) auprès de leur citoyen/client.
Guide des commerçants de la sigane visant à présenter l'ensemble des commerces des trois communes (Auribeau, Pegomas et La Roquette) auprès de leur citoyen/client.
Guide des commerçants de la sigane visant à présenter l'ensemble des commerces des trois communes (Auribeau, Pegomas et La Roquette) auprès de leur citoyen/client.
Guide des commerçants de la sigane visant à présenter l'ensemble des commerces des trois communes (Auribeau, Pegomas et La Roquette) auprès de leur citoyen/client.
The document discusses how direct mail (letterbox) can be used to effectively engage with consumers (iConsumers) in today's digital environment. It notes that direct mail remains a valuable marketing channel, even for the most digital consumers, as it can reinforce digital strategies by driving web traffic when combined with online searches. Some key points made are that 87% of direct mail is read, it is one of the most important touchpoints related to purchase decisions, and many advertisers now fully integrate direct mail into their strategies for reaching and engaging consumers.
Make your digital strategies also a sales generatorbpost
This document discusses how direct mail can be used as a digital strategy and sales generator by activating digital targets like mobile/tablet and social media users. It provides several case studies as examples, such as how Rabobank used a customized magazine to increase website traffic and how Pure Players used direct mail to drive website traffic and online sales for inactive customers. The document advocates for an integrated digital-direct mail approach to generate better return on investment through increased traffic, dialogue, advocacy, and brand experience.
This document compares the effectiveness of different marketing channels - direct mail, email, and banner advertising - for a Belgian food brand's webshop campaign. Direct mail generated the highest turnover at €252,000 from 50,000 contacts, compared to €7,128 from email and €1,030 from banners. Direct mail also had the highest ROI at 770% and the lowest cost per acquisition. The key conclusion is that direct mail is the most efficient activation channel, and combining online and offline approaches generates better results than online-only.
The necessity to recruit new donors in times of economic recession - Fundrais...bpost
The economic recession has resulted in donors that quit donating, or donate less. You could desinvest, or invest to create new donors. Find out how Direct Mail can help
This document discusses strategies for companies to create word-of-mouth marketing using postcards. It suggests that companies offer customers free postcards to send to friends and family to share their experiences with a brand. This creates engagement and interactions on a personal level. The document provides examples of companies that use real postcards sent through the mail and a mobile app to allow customers to send branded postcards to others for free in order to generate buzz and sales for the brand.
Direct mail and email were tested to promote cross-selling funds to existing clients without share accounts. 300 interviews were conducted, with 150 receiving email and 150 receiving direct mail. Direct mail generated significantly higher spontaneous brand awareness (+120%) and correct message recall (+81%) than email. It also enhanced attention to other brand advertising by 60% more than email. Direct mail was found to be more effective than email at promoting cross-selling funds to existing clients.
Direct mail and email were tested to promote cross-selling funds to existing clients without share accounts. 300 interviews were conducted, with 150 receiving email and 150 receiving direct mail. Direct mail generated significantly higher spontaneous brand awareness (+120%) and correct message recall (+81%) than email. It also enhanced attention to other brand advertising by 60% more than email. The findings suggest that direct mail is more effective than email for this marketing campaign objective.
Loyalty starts with great stories - event bpost 29/01/2013]bpost
The document discusses building loyalty through storytelling, values, and effective communication over time. It highlights the importance of social media, personalization, and engaging supporters by recognizing them, making them feel good, inspiring them, inviting them to participate, and showing that their voices have been heard. The goal is to develop loyal volunteers and donors through these strategies.
This document discusses transforming administrative mail into a customer experience tool. It focuses on why capitalizing on administrative mail is important, how to do it by putting customers first and treating it as a project, and what benefits it can bring. Specifically, it can improve brands, enhance customer communication, and unlock hidden ROI. The document provides examples of projects with banks, insurers, telcos and utilities that experienced positive impacts from RelatioMail.
This document outlines an agenda and presentations for a cross-channel day event. The agenda is divided into two parts, with the first part focusing on topics like the current state of retail, cross-channel organizations, and identifying customers. The second part discusses challenges and opportunities of multichannel retail like moving from cash and carry to multichannel. Several company case studies are also presented. The document indicates that identifying the most likely buyers based on fast-moving consumer goods purchasing behavior will be one of the presentations. Overall, the document provides an agenda and overview of topics to be discussed at a cross-channel marketing event.
Club Med partnered with bpost to launch a mobile postcard program combining digital and physical experiences. The program allows Club Med customers to take a photo on their smartphone, add a personal message, and have the postcard printed and delivered by bpost. Over 65,000 downloads and 95,000 postcards have been sent since launch. The program aims to strengthen Club Med's brand image by allowing customers to share their happy vacation moments, increase customer loyalty through a rewarding experience, and recruit new customers by capturing the addresses of postcard recipients.
Inma presHow to help brands and consumers. 3 innovations by bpost for the I...bpost
Mobile postcard apps allow customers to send digital postcards from their phones in under 100 seconds. Shipping manager apps give customers updates on package deliveries and allow redelivery scheduling. On-demand delivery services let customers order anything and have it delivered within hours, with bpost aiming to become customers' personal assistant for ordering goods.
This document discusses a survey conducted in Belgium about voters' preferred communication channels for political parties. Some key findings:
1) Door-to-door flyers and personalized letters remain the most preferred methods for politicians to contact voters.
2) Northern voters prefer messages in newspapers and door-to-door contact, while southern voters prefer more personal approaches.
3) Men are more interested in politics overall and prefer personalized letters more than women. Interest in politics increases slightly as elections near.
bpost test eerstdaags in Mechelen en regio Verviers de gebundelde postbestelling voor gezinnen uit. Op zowat 17.000 adressen zullen de postbodes alle brieven en ongeadresseerd drukwerk in een open bedrukte map bestellen. De nieuwe werkwijze zal gebaseerd zijn op geavanceerde technologie en bpost is daarmee een voorloper in de internationale postwereld. In zijn processen, producten en diensten past bpost systematisch spitstechnologie toe, maar technologie zal nooit de postbode vervangen.
The document discusses how direct mail (letterbox) can be used to effectively engage with consumers (iConsumers) in today's digital environment. It notes that direct mail remains a valuable marketing channel, even for the most digital consumers, as it can reinforce digital strategies by driving web traffic when combined with online searches. Some key points made are that 87% of direct mail is read, it is one of the most important touchpoints related to purchase decisions, and many advertisers now fully integrate direct mail into their strategies for reaching and engaging consumers.
Make your digital strategies also a sales generatorbpost
This document discusses how direct mail can be used as a digital strategy and sales generator by activating digital targets like mobile/tablet and social media users. It provides several case studies as examples, such as how Rabobank used a customized magazine to increase website traffic and how Pure Players used direct mail to drive website traffic and online sales for inactive customers. The document advocates for an integrated digital-direct mail approach to generate better return on investment through increased traffic, dialogue, advocacy, and brand experience.
This document compares the effectiveness of different marketing channels - direct mail, email, and banner advertising - for a Belgian food brand's webshop campaign. Direct mail generated the highest turnover at €252,000 from 50,000 contacts, compared to €7,128 from email and €1,030 from banners. Direct mail also had the highest ROI at 770% and the lowest cost per acquisition. The key conclusion is that direct mail is the most efficient activation channel, and combining online and offline approaches generates better results than online-only.
The necessity to recruit new donors in times of economic recession - Fundrais...bpost
The economic recession has resulted in donors that quit donating, or donate less. You could desinvest, or invest to create new donors. Find out how Direct Mail can help
This document discusses strategies for companies to create word-of-mouth marketing using postcards. It suggests that companies offer customers free postcards to send to friends and family to share their experiences with a brand. This creates engagement and interactions on a personal level. The document provides examples of companies that use real postcards sent through the mail and a mobile app to allow customers to send branded postcards to others for free in order to generate buzz and sales for the brand.
Direct mail and email were tested to promote cross-selling funds to existing clients without share accounts. 300 interviews were conducted, with 150 receiving email and 150 receiving direct mail. Direct mail generated significantly higher spontaneous brand awareness (+120%) and correct message recall (+81%) than email. It also enhanced attention to other brand advertising by 60% more than email. Direct mail was found to be more effective than email at promoting cross-selling funds to existing clients.
Direct mail and email were tested to promote cross-selling funds to existing clients without share accounts. 300 interviews were conducted, with 150 receiving email and 150 receiving direct mail. Direct mail generated significantly higher spontaneous brand awareness (+120%) and correct message recall (+81%) than email. It also enhanced attention to other brand advertising by 60% more than email. The findings suggest that direct mail is more effective than email for this marketing campaign objective.
Loyalty starts with great stories - event bpost 29/01/2013]bpost
The document discusses building loyalty through storytelling, values, and effective communication over time. It highlights the importance of social media, personalization, and engaging supporters by recognizing them, making them feel good, inspiring them, inviting them to participate, and showing that their voices have been heard. The goal is to develop loyal volunteers and donors through these strategies.
This document discusses transforming administrative mail into a customer experience tool. It focuses on why capitalizing on administrative mail is important, how to do it by putting customers first and treating it as a project, and what benefits it can bring. Specifically, it can improve brands, enhance customer communication, and unlock hidden ROI. The document provides examples of projects with banks, insurers, telcos and utilities that experienced positive impacts from RelatioMail.
This document outlines an agenda and presentations for a cross-channel day event. The agenda is divided into two parts, with the first part focusing on topics like the current state of retail, cross-channel organizations, and identifying customers. The second part discusses challenges and opportunities of multichannel retail like moving from cash and carry to multichannel. Several company case studies are also presented. The document indicates that identifying the most likely buyers based on fast-moving consumer goods purchasing behavior will be one of the presentations. Overall, the document provides an agenda and overview of topics to be discussed at a cross-channel marketing event.
Club Med partnered with bpost to launch a mobile postcard program combining digital and physical experiences. The program allows Club Med customers to take a photo on their smartphone, add a personal message, and have the postcard printed and delivered by bpost. Over 65,000 downloads and 95,000 postcards have been sent since launch. The program aims to strengthen Club Med's brand image by allowing customers to share their happy vacation moments, increase customer loyalty through a rewarding experience, and recruit new customers by capturing the addresses of postcard recipients.
Inma presHow to help brands and consumers. 3 innovations by bpost for the I...bpost
Mobile postcard apps allow customers to send digital postcards from their phones in under 100 seconds. Shipping manager apps give customers updates on package deliveries and allow redelivery scheduling. On-demand delivery services let customers order anything and have it delivered within hours, with bpost aiming to become customers' personal assistant for ordering goods.
This document discusses a survey conducted in Belgium about voters' preferred communication channels for political parties. Some key findings:
1) Door-to-door flyers and personalized letters remain the most preferred methods for politicians to contact voters.
2) Northern voters prefer messages in newspapers and door-to-door contact, while southern voters prefer more personal approaches.
3) Men are more interested in politics overall and prefer personalized letters more than women. Interest in politics increases slightly as elections near.
bpost test eerstdaags in Mechelen en regio Verviers de gebundelde postbestelling voor gezinnen uit. Op zowat 17.000 adressen zullen de postbodes alle brieven en ongeadresseerd drukwerk in een open bedrukte map bestellen. De nieuwe werkwijze zal gebaseerd zijn op geavanceerde technologie en bpost is daarmee een voorloper in de internationale postwereld. In zijn processen, producten en diensten past bpost systematisch spitstechnologie toe, maar technologie zal nooit de postbode vervangen.
1. DISTRIPOST
DONNEZ L’IMPACT MÉRITÉ A VOTRE “TOUTES-BOÎTES” !
DISTRIPOST. La solution idéale pour communiquer une action, une information à tous les habitants de votre
région, de votre quartier, de votre zone de chalandise, ... Il s’agit d’un courrier publicitaire non adressé (ou “tou-
tes-boîtes”), commercial ou gouvernemental, distribué par le facteur avec le courrier quotidien adressé.
MAIS DISTRIPOST C’EST SURTOUT :
UNE QUALITÉ DE DISTRIBUTION SUPÉRIEURE
Votre “toutes-boîtes”
° est distribué exclusivement par le facteur, en même temps que le courrier quotidien adressé.
Votre communication bénéficie donc d’une plus grande attention de la part de votre cible (jusqu’à 97% des ménages vident quotidienne-
ment leur boîte aux lettres ; 74% lisent leur courrier immédiatement). Un impact assuré !
° est distribué avecpublicités (unlimité d’autres courriers publicitaires distribution en liasses).même. Votre message n’est donc pas noyé
dans la masse de
un nombre
impact 2,5 fois plus élevé qu’avec une
non adressés le jour
Une plus grande visibilité donc!
° électoraux). Avec La Poste vous avez ainsi la garantie d’une distribution de qualité.
est déposé DAnS chAQUe boîte aux lettres, à l’exception des boîtes avec l’autocollant “no pub” (à l’exception des imprimés
UNE SÉLECTIVITÉ ENCORE PLUS FINE
° Une sélectivité jusqu’à 1 quartier (Quartier statistique - INS 9) !
• Basé sur la nomenclature de l’Institut National de Statistique (INS), vous pouvez ainsi faire une sélection parmi quelques
20 470 quartiers, traduits ensuite en tournées postales complètes. Ainsi, les zones sélectionnées sont couvertes à 100%.
° Une sélectivité également en fonction de vos points de vente
• Il vous suffit de délimiter une zone de chalandise propre à chacun de vos points de vente.
° Et Sur base de critères socio-démographiques, nous vous aidons à délimiter le groupe-cible approprié. Nous sélectionnons ensuite les
•
maintenant la possibilité d’une sélectivité socio-démographique
tournées postales qui vous permettront d’atteindre un maximum de personnes appartenant à votre groupe-cible.
ENCORE PLUS DE FACILITÉS ET DE FLEXIBILITÉ
° Une réservation jusqu’à 1 an àcation. en fonction de l’importance de vos volumes. Une confirmation de votre commande
endéans les 48h après la planifi
l’avance,
° Une plus grande flexibilité de l’offre.
A l’offre de base, viennent également s’ajouter des options telles que :
• Le choix d’un ou plusieurs jours de distribution durant une semaine définie ;
• La possibilité de formats spéciaux ;
• Les petits volumes acceptés (au minimum 1 tournée postale complète) ;
• La réservation de “dernière minute” (1 jour à l’avance) (valable pour les commandes locales passées dans un bureau de poste) ;
• Un seul lieu pour la commande, le paiement et le dépôt (valable pour les commandes locales passées dans un bureau de poste).
STRATÉGIE DE
MUNICATION
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DISTRIPOST Fiche commerciale Mars 2008 1/2 OU 4
VE
ET
RS DÉ &
AFFRAnchISSeMenT & DISTRIbUTIOn : DISTRIPOST NT
A FF
RAN SE M E
& D I S C HI S T I O N
TRIBU
2. ° • Vous payez en effet : “justes”
Des tarifs simplifiés et
- un montant par exemplaire correspondant à l’offre de base,
- plus un coût supplémentaire fixe par exemplaire pour les formats spéciaux ou par option prise en supplément.
• Votre publicité “toutes-boîtes” commerciale n’étant pas déposée dans les boîtes aux lettres avec l’autocollant “no pub”, vous ne payez
ainsi que pour le nombre de boîtes aux lettres dans lesquelles votre courrier publicitaire a bien été déposé.
• Notez qu’à partir de 50.000 pièces par an, il vous est possible de signer une convention avec La Poste, ce qui vous permet de bénéfi-
cier de tarifs plus avantageux.
° Un outil cartographiquedès le 1er octobre 2008.
Cet outil sera disponible
online vous permettant de sélectionner, grâce à des cartes très claires, la(les) zone(s) de distribution souhaitée(s).
E.R. : La Poste - Baudouin Meunier - Centre Monnaie - 1000 Bruxelles ERP 2500000020943 - fiche commerciale Distripost FR
PLUS D’INFOS
SUR DISTRIPOST ?
Contactez sans plus atten-
dre votre Account Manager
habituel ou notre Service
Centre au 022.011 111
(du lundi au vendredi de
7h30 à 19h) ou par e-mail
à service.centre@post.be.
Cette fiche ne constitue pas une offre, n’a aucune valeur contractuelle et vous est communiquée à des fins informatives uniquement. Pour connaître l’ensemble des conditions applicables
à ce produit, référez-vous aux conditions générales ainsi qu’aux fiches techniques disponibles sur www.laposte.be, par téléphone au 022.011 111 ou en contactant votre Account Manager.
La Poste, société anonyme de droit public, Centre Monnaie, 1000 Bruxelles. TVA BE 0214.596.464 RPM Bruxelles. CCP IBAN BE08 6790 0000 1313. BIC PCHQ BE BB.
DISTRIPOST Fiche commerciale Mars 2008 2/2
AFFRAnchISSeMenT & DISTRIbUTIOn : DISTRIPOST
