SlideShare une entreprise Scribd logo
Projet de Luxury Co-Branding
Florence DOUCHET
Nom
Lieu: MIAMI
Alliances envisagées
LVMH
Potentiel du luxe dans le pays choisi/
usa 5,8 millionaires, 90 millions
consommateurs du luxe
Dépend du tourisme : bon flux toute l’année
Port de croisière vers les caraibes
LVMH: croissance 3.8%
20,4 % marge
Repositionnement très haut de gamme
Marques implantées, celles en cours
Etat des lieux hotellerie et mode
Conditions des investissements étrangers
Concept
Co branded, partenariats et rôles
Point d’entrée maroquinerie, accesoires
Joaillerie, habillement
Nouveau segment homme en
croissance
Nom de l’établissement
Taille, structure
Chambre, suite, resto, spa
Autres amenagement
Lieu
Alliances envisagées
Communication
Evènements
Proposer des éditions limitées
Défilé de la mode de l’art
Evènements spéciaux pour le
positionner comme un lieu d’exception
Accessoires maillot, lunettes
Pourquoi et comment le concept
devient le haut lieu de la mode et de
l’hôtellerie

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Projet flo hotel sigle