Hp EasyContent training slides - CCMChef produit_3 - part19.pptGagner
The document provides training on locking fields, when to lock fields, and the differences between product and category management in EasyContent. It explains that fields are locked by ticking a box, and to lock fields you navigate to the modify product page. It advises locking fields only when the country marketing strategy differs from EMEA's and when you have enough product knowledge. It also notes that products have a workflow status and can be edited and validated by a CCM, while categories can only be deleted by a CCM.
Hp EasyContent training slides - CCMChef produit_3 - part18.pptGagner
This document provides instructions for rejecting or deleting a product in EasyContent and for locking fields on a product page. To reject or delete a product, navigate to its product page and click the reject or delete button, confirming the action. EasyContent allows fields to be locked so they will not be updated if the database is refreshed by an administrator.
Hp EasyContent training slides - CCMChef produit_3 - part17.pptGagner
The document provides guidance on rejecting or deleting products in EasyContent. It explains that deleting a product removes it entirely from the database, while rejecting a product clears all fields except the product number, name, and categorization. Rejecting is used when the content quality is poor, such as bad translations, and the data sources will be informed to provide corrected data later. Deleting is used when a product should not be there at all, like if it has been discontinued in a country. It also provides instructions on how to navigate to reject or delete a specific product.
Hp EasyContent training slides - CCMChef produit_3 - part16.pptGagner
The document provides training instructions for viewing new and modified products in EasyContent. It instructs users to select "show new products" or "show modified products" from the product management page, which will display a list of products. Users can click on the hyperlinked product names to be taken to the individual product preview pages and view details.
Hp EasyContent training slides - CCMChef produit_3 - part15.pptGagner
The document provides training instructions for viewing new and modified products in EasyContent. It instructs users to select "show new products" or "show modified products" from the product management page, which will display a list of products. Users can click on the hyperlinked product names to be taken to the individual product preview pages and view details.
Hp EasyContent training slides - CCMChef produit_3 - part 14.pptGagner
This document discusses managing new and modified products in EasyContent. It explains how to view new or modified products that require validation by clicking on "product/category management" in the CNB and selecting "show new products" or "show modified products" from the options on the product management page, which will display a list of products that can be viewed by clicking the hyperlinked product name.
Hp EasyContent training slides - CCMChef produit_3 - part 13.pptGagner
This document provides an overview of product validation terminology and lifecycles in EasyContent. It defines key terms like data, content, and validation. It also outlines the stages a product moves through, from initial import as raw data to validation, going live, potential rejection or archiving. Products are actively or passively validated by the Content Manager depending on whether their public introduction date is defined and close to the current date.
Hp EasyContent training slides - CCMChef produit_3 - part 12.pptGagner
This document outlines a training agenda for EasyContent Country Content Managers. The agenda includes 4 modules that cover application basics, managing products in two parts, and managing products marked as "On-Hold". Module 2 focuses on content hierarchy and setting the start date for updated categories. Module 3 covers choosing a validation type, new product notifications, and viewing/validating new and modified products.
Hp EasyContent training slides - CCMChef produit_3 - part19.pptGagner
The document provides training on locking fields, when to lock fields, and the differences between product and category management in EasyContent. It explains that fields are locked by ticking a box, and to lock fields you navigate to the modify product page. It advises locking fields only when the country marketing strategy differs from EMEA's and when you have enough product knowledge. It also notes that products have a workflow status and can be edited and validated by a CCM, while categories can only be deleted by a CCM.
Hp EasyContent training slides - CCMChef produit_3 - part18.pptGagner
This document provides instructions for rejecting or deleting a product in EasyContent and for locking fields on a product page. To reject or delete a product, navigate to its product page and click the reject or delete button, confirming the action. EasyContent allows fields to be locked so they will not be updated if the database is refreshed by an administrator.
Hp EasyContent training slides - CCMChef produit_3 - part17.pptGagner
The document provides guidance on rejecting or deleting products in EasyContent. It explains that deleting a product removes it entirely from the database, while rejecting a product clears all fields except the product number, name, and categorization. Rejecting is used when the content quality is poor, such as bad translations, and the data sources will be informed to provide corrected data later. Deleting is used when a product should not be there at all, like if it has been discontinued in a country. It also provides instructions on how to navigate to reject or delete a specific product.
Hp EasyContent training slides - CCMChef produit_3 - part16.pptGagner
The document provides training instructions for viewing new and modified products in EasyContent. It instructs users to select "show new products" or "show modified products" from the product management page, which will display a list of products. Users can click on the hyperlinked product names to be taken to the individual product preview pages and view details.
Hp EasyContent training slides - CCMChef produit_3 - part15.pptGagner
The document provides training instructions for viewing new and modified products in EasyContent. It instructs users to select "show new products" or "show modified products" from the product management page, which will display a list of products. Users can click on the hyperlinked product names to be taken to the individual product preview pages and view details.
Hp EasyContent training slides - CCMChef produit_3 - part 14.pptGagner
This document discusses managing new and modified products in EasyContent. It explains how to view new or modified products that require validation by clicking on "product/category management" in the CNB and selecting "show new products" or "show modified products" from the options on the product management page, which will display a list of products that can be viewed by clicking the hyperlinked product name.
Hp EasyContent training slides - CCMChef produit_3 - part 13.pptGagner
This document provides an overview of product validation terminology and lifecycles in EasyContent. It defines key terms like data, content, and validation. It also outlines the stages a product moves through, from initial import as raw data to validation, going live, potential rejection or archiving. Products are actively or passively validated by the Content Manager depending on whether their public introduction date is defined and close to the current date.
Hp EasyContent training slides - CCMChef produit_3 - part 12.pptGagner
This document outlines a training agenda for EasyContent Country Content Managers. The agenda includes 4 modules that cover application basics, managing products in two parts, and managing products marked as "On-Hold". Module 2 focuses on content hierarchy and setting the start date for updated categories. Module 3 covers choosing a validation type, new product notifications, and viewing/validating new and modified products.
Hp EasyContent training slides - CCMChef produit_3 - part11.pptGagner
The document discusses training for EasyContent Country Content Manager V2.0.11. It covers managing products through content hierarchies, with the Content Coverage Matrix showing content levels for a product and linking to category pages. It also explains that EasyContent will populate blank product fields from higher category levels, either through heritage or consolidating content from above categories when producing packages.
Hp EasyContent training slides - CCMChef produit_3 - part10.pptGagner
This document provides an overview of Module 2 of training for managing products in EasyContent. It discusses the product management process, searching for and viewing a country's portfolio, and the content hierarchy. The content hierarchy shows how content fields can be filled at any level of the product tree, and that editing category-level content cascades the changes to all lower levels and is immediately effective.
Hp EasyContent training slides - CCMChef produit_3 - part9.pptGagner
This document provides training on managing country-specific product portfolios using EasyContent. It instructs users to click on "products management" in the CNB module to view a country's product portfolio. From there, users can click "show product tree" to see the product tree and use selectors or the explorer-style tree to refine their search and find specific products. Clicking a product's name hyperlink will take the user to the preview page for that product.
Hp EasyContent training slides - CCMChef produit_3 - part7.pptGagner
This document provides an overview of product search functionality in EasyContent, including a simple search using keywords to find products and/or categories, as well as an advanced search that allows searching specific fields for values using criteria and finding products and/or categories. The simple search uses keywords to search any field, while the advanced search enables searching specific fields for values using criteria like equals, contains, etc.
Hp EasyContent training slides - CCMChef produit_3 - part6.pptGagner
This document provides training on managing products in EasyContent Country Content Manager V2.0.11. It covers searching for products, viewing a country's product portfolio, and understanding the content hierarchy. The first module explains the product management process and how to search for products using EasyContent's search facility. It then shows how to access the product search page and search for products.
Hp EasyContent training slides - CCMChef produit_3 - part5.pptGagner
This document provides an overview of EasyContent and how it manages product content lifecycles. It explains that EasyContent imports data from external sources and the data administrator approves or rejects the import. It then describes the different statuses a product can have as it moves through the lifecycle in EasyContent, such as imported, validated, live, obsolete, archived, or rejected. It also explains how to check the status of a product in EasyContent by navigating to its product page.
Hp EasyContent training slides - CCMChef produit_3 - part 3.pptGagner
The document provides an overview of the EasyContent tool, which allows users to check and manage country-specific product information across various categories. It aims to increase HP's competitive advantage by providing consistent up-to-date web content for customers, optimizing processes for HP and partners, increasing online sales via partners, improving the customer experience, and decreasing costs for HP and partners through an improved business relationship. The document also describes how to log on to the EasyContent tool and the basic interface layout.
Hp EasyContent training slides - CCMChef produit_3 -part4 .pptGagner
This training document covers the basic functionalities for country content managers in EasyContent V2.0.11. It provides an overview of the country content manager role, including searching for and managing products, users, and profiles; using workflows; and accessing reports. The training agenda includes modules that cover the application basics, managing products in two parts, and managing products on hold, with a demonstration.
Hp EasyContent training slides - CCMChef produit_3 - part2.pptGagner
EasyContent is a tool that allows HP to manage product content across different country websites. It sources data from various HP databases and delivers content to e-Partners for integration onto local HP websites. EasyContent currently covers over 1,000 products per country/language in categories like personal computing, home PCs, printing, storage, and supplies. Some categories like Unix servers and calculators are not yet available.
Hp EasyContent training slides - CCMChef produit_3 - part1.pptGagner
The document outlines an agenda for training on EasyContent, a content management system from HP. The agenda includes introductions to EasyContent's basics and functionality, managing products in two modules, managing products on hold, and a demonstration. EasyContent is a web-based system that automates delivering multilingual content to HP websites and partners, supporting content creation tools and Western European countries and languages for both consumer and commercial products.
The document contains graphs and data showing worldwide consumption and revenue for wide format ink jet media from 2000-2005. It shows that consumption of square feet of media grew from 1,000 million in 2000 to over 7,000 million in 2005. Revenue for media at dealers grew from $500 million to over $3,000 million in the same period. Ink consumption also increased substantially, with aqueous ink growing at a CAGR of 23% and solvent ink at 13%. Overall, the wide format ink jet market experienced strong double-digit annual growth rates in units, revenue, media usage and ink consumption from 2000 to 2005.
IT stratégie ---------------------------------Gagner
This document summarizes Michael Flippin's presentation at DPI 2001 in Atlanta, Georgia on wide format forecasting. The presentation covers IT Strategies, who they are and what they do, their forecast methodology, a look back at the wide format market in 1996, the current state of the market in 2001, and trends and future directions for vendors and technologies. It also includes slides on IT Strategies as a company that focuses on emerging digital color print markets, and a model separating print markets into business color offset, industrial and publishing, and the office market.
1. The document analyzes secondary market research data on users of the HP Designjet Stork printer.
2. It describes the various types of businesses and organizations that purchase the Stork for applications like CAD, GIS mapping, graphic design, and retail signage.
3. Common needs mentioned by Stork users include improving the printer's media flexibility, ease of use, and color management tools.
This document summarizes research on Stork's secondary printer markets. It analyzes and validates Stork's vertical market sales split between professional photo studios (PSP) and non-PSP customers. For the 60-inch printer, PSP is clearly dominant at 70% of sales. For the 42-inch printer, there is no dominant vertical market. The research also characterizes key secondary markets for Stork including in-house graphics, graphic designers, retail, GIS and CAD in terms of their business activities, reasons for purchasing printers, current printer and lamination uses, and future needs.
Hp EasyContent training slides - CCMChef produit_3 - part11.pptGagner
The document discusses training for EasyContent Country Content Manager V2.0.11. It covers managing products through content hierarchies, with the Content Coverage Matrix showing content levels for a product and linking to category pages. It also explains that EasyContent will populate blank product fields from higher category levels, either through heritage or consolidating content from above categories when producing packages.
Hp EasyContent training slides - CCMChef produit_3 - part10.pptGagner
This document provides an overview of Module 2 of training for managing products in EasyContent. It discusses the product management process, searching for and viewing a country's portfolio, and the content hierarchy. The content hierarchy shows how content fields can be filled at any level of the product tree, and that editing category-level content cascades the changes to all lower levels and is immediately effective.
Hp EasyContent training slides - CCMChef produit_3 - part9.pptGagner
This document provides training on managing country-specific product portfolios using EasyContent. It instructs users to click on "products management" in the CNB module to view a country's product portfolio. From there, users can click "show product tree" to see the product tree and use selectors or the explorer-style tree to refine their search and find specific products. Clicking a product's name hyperlink will take the user to the preview page for that product.
Hp EasyContent training slides - CCMChef produit_3 - part7.pptGagner
This document provides an overview of product search functionality in EasyContent, including a simple search using keywords to find products and/or categories, as well as an advanced search that allows searching specific fields for values using criteria and finding products and/or categories. The simple search uses keywords to search any field, while the advanced search enables searching specific fields for values using criteria like equals, contains, etc.
Hp EasyContent training slides - CCMChef produit_3 - part6.pptGagner
This document provides training on managing products in EasyContent Country Content Manager V2.0.11. It covers searching for products, viewing a country's product portfolio, and understanding the content hierarchy. The first module explains the product management process and how to search for products using EasyContent's search facility. It then shows how to access the product search page and search for products.
Hp EasyContent training slides - CCMChef produit_3 - part5.pptGagner
This document provides an overview of EasyContent and how it manages product content lifecycles. It explains that EasyContent imports data from external sources and the data administrator approves or rejects the import. It then describes the different statuses a product can have as it moves through the lifecycle in EasyContent, such as imported, validated, live, obsolete, archived, or rejected. It also explains how to check the status of a product in EasyContent by navigating to its product page.
Hp EasyContent training slides - CCMChef produit_3 - part 3.pptGagner
The document provides an overview of the EasyContent tool, which allows users to check and manage country-specific product information across various categories. It aims to increase HP's competitive advantage by providing consistent up-to-date web content for customers, optimizing processes for HP and partners, increasing online sales via partners, improving the customer experience, and decreasing costs for HP and partners through an improved business relationship. The document also describes how to log on to the EasyContent tool and the basic interface layout.
Hp EasyContent training slides - CCMChef produit_3 -part4 .pptGagner
This training document covers the basic functionalities for country content managers in EasyContent V2.0.11. It provides an overview of the country content manager role, including searching for and managing products, users, and profiles; using workflows; and accessing reports. The training agenda includes modules that cover the application basics, managing products in two parts, and managing products on hold, with a demonstration.
Hp EasyContent training slides - CCMChef produit_3 - part2.pptGagner
EasyContent is a tool that allows HP to manage product content across different country websites. It sources data from various HP databases and delivers content to e-Partners for integration onto local HP websites. EasyContent currently covers over 1,000 products per country/language in categories like personal computing, home PCs, printing, storage, and supplies. Some categories like Unix servers and calculators are not yet available.
Hp EasyContent training slides - CCMChef produit_3 - part1.pptGagner
The document outlines an agenda for training on EasyContent, a content management system from HP. The agenda includes introductions to EasyContent's basics and functionality, managing products in two modules, managing products on hold, and a demonstration. EasyContent is a web-based system that automates delivering multilingual content to HP websites and partners, supporting content creation tools and Western European countries and languages for both consumer and commercial products.
The document contains graphs and data showing worldwide consumption and revenue for wide format ink jet media from 2000-2005. It shows that consumption of square feet of media grew from 1,000 million in 2000 to over 7,000 million in 2005. Revenue for media at dealers grew from $500 million to over $3,000 million in the same period. Ink consumption also increased substantially, with aqueous ink growing at a CAGR of 23% and solvent ink at 13%. Overall, the wide format ink jet market experienced strong double-digit annual growth rates in units, revenue, media usage and ink consumption from 2000 to 2005.
IT stratégie ---------------------------------Gagner
This document summarizes Michael Flippin's presentation at DPI 2001 in Atlanta, Georgia on wide format forecasting. The presentation covers IT Strategies, who they are and what they do, their forecast methodology, a look back at the wide format market in 1996, the current state of the market in 2001, and trends and future directions for vendors and technologies. It also includes slides on IT Strategies as a company that focuses on emerging digital color print markets, and a model separating print markets into business color offset, industrial and publishing, and the office market.
1. The document analyzes secondary market research data on users of the HP Designjet Stork printer.
2. It describes the various types of businesses and organizations that purchase the Stork for applications like CAD, GIS mapping, graphic design, and retail signage.
3. Common needs mentioned by Stork users include improving the printer's media flexibility, ease of use, and color management tools.
This document summarizes research on Stork's secondary printer markets. It analyzes and validates Stork's vertical market sales split between professional photo studios (PSP) and non-PSP customers. For the 60-inch printer, PSP is clearly dominant at 70% of sales. For the 42-inch printer, there is no dominant vertical market. The research also characterizes key secondary markets for Stork including in-house graphics, graphic designers, retail, GIS and CAD in terms of their business activities, reasons for purchasing printers, current printer and lamination uses, and future needs.
2. 44/DMC avril 2011
En complément ou remplacement des mailings
postaux, envoi de e-mailings (ciblages, opt-in /
opt-out).
En 2010 nous avons envoyé
397 e-mailing à 963 000 clients
CAEL C’EST AUSSI…..LES E-MAILING
2
Notes de l'éditeur
Pour ces 2 moyens de communication suivants, il vous faudra veiller à cibler les clients opt-in et "ne se prononce pas" (les ni-ni).
Il nous est formellement interdit de communiquer aux opt-out des infos commerciales.
L'opt-in : c'est le recueil de l'accord du client pour recevoir des e-mails à caractère commercial.
Concernant les e-mailings commerciaux, nous avons acté de les adresser à nos clients "opt-in" et "ne s'est pas prononcé" avec présence d'un lien de désabonnement pour mise à jour de notre SI.
En 2010, nous avons réalisé 140 campagnes. En moyenne, 1 destinataire sur 2 a ouvert l'e-mail. Taux de réactivité moyen de l'ordre de 20%.
La newsletter mensuelle vous offre également de nombreux espaces de communication au travers de ses différentes rubriques :
2 bannières
2 produits et services
6 articles d'information
Actus CR et Evénements régionaux : à volonté !!
Pour ces 2 moyens de communication suivants, il vous faudra veiller à cibler les clients opt-in et "ne se prononce pas" (les ni-ni).
Il nous est formellement interdit de communiquer aux opt-out des infos commerciales.
L'opt-in : c'est le recueil de l'accord du client pour recevoir des e-mails à caractère commercial.
Concernant les e-mailings commerciaux, nous avons acté de les adresser à nos clients "opt-in" et "ne s'est pas prononcé" avec présence d'un lien de désabonnement pour mise à jour de notre SI.
En 2010, nous avons réalisé 140 campagnes. En moyenne, 1 destinataire sur 2 a ouvert l'e-mail. Taux de réactivité moyen de l'ordre de 20%.
La newsletter mensuelle vous offre également de nombreux espaces de communication au travers de ses différentes rubriques :
2 bannières
2 produits et services
6 articles d'information
Actus CR et Evénements régionaux : à volonté !!