Lorsqu’il prononça ces mots «L’entreprise est élue tous les jours par ses clients», François Michelin, fils d’Edouard Michelin co-créateur du Guide Michelin, était loin de se douter que plus d’un siècle après la publication de sa première édition, le Guide serait un jour concurrencé par un nouveau média offrant la parole à tous les clients du monde : Internet. La bible rouge qui, en France et à l’étranger, aura pendant plus d’un siècle jalousement conservé le pouvoir de classer les restaurants du monde, fixant ainsi les codes de la cuisine, a cette année lancé son édition en ligne, gratuite et ouverte aux commentaires de...l’internaute.
L’internaute c’est vous, votre famille, vos amis, vos collègues, les adhérents de votre club de sport, des personnes que vous ne connaissez pas, ou pas encore ; ce sont 42 millions de français qui se sont connectés à Internet en juin 2011 et encore plus cette année. Le Times vous « You » a désigné personnalité de l’année 2006, parce que grâce à votre contribution gratuite, à tout instant et sans limite, vous participez à développer un Web participatif, social, une intelligence collective ; ce que certains experts en informatique de la Silicon Valley qualifient de web 2.0 (O’Reilly T. 2005).
De nos jours, la décision d’achat de l’internaute ne s’effectue donc plus seulement en fonction de l’argumentation de la marque ou de l’opinion d’un expert, mais aussi à la consultation de retours d’expérience et opinions que certains consommateurs publient sur le web. Ce phénomène est particulièrement flagrant dans le cas de restauration commerciale, c’est une des catégories de consommation les plus couramment concernées par les recommandations d'un consommateur à l'autre (Enquête Talktrack Keller E., Fay B. et Berry J. 2007).
Comment intégrer l'Inbound Marketing dans sa stratégie digitale B to B afin d...David Planchot
Imaginez-vous... Vous êtes responsable Webmarketing d’un site E-commerce comptabilisant des milliers de visites par jour. Vous travaillez actuellement avec une solution de mesure d’audience gratuite qui ne satisfait plus vos besoins au vu des performances de votre site.
Vous recherchez donc une nouvelle solution de mesure d’audience pour analyser votre site qui commence à avoir une ampleur internationale. Vous commencez ainsi votre parcours d’achat en recherchant sur les moteurs de recherche « solution web analytics ». Vous trouvez 2, 3 outils web analytics dans les résultats de recherche et notamment le site d’AT Internet, semblant être un éditeur de solutions Web analytics. Vous décidez de continuer vos recherches en regardant les avis et comparatifs de solutions web analytics sur des blogs d’experts en analyse d’audience. Le nombre important de solutions n’arrive pas à vous faire prendre de décision.
Ne sachant pas comment choisir votre solution parmi toutes celles proposées, vous décidez de recherche un livre blanc pour vous aider à choisir votre solution Web analytics. Vous tapez la recherche « Choisir une solution Web Analytics » dans Google et arrivez sur le site AT Internet, qui vous propose son livre blanc en téléchargement gratuit, via un formulaire de téléchargement. Vous remplissez ce formulaire avec vos coordonnées puis téléchargez et lisez le livre blanc. Vous êtes satisfait et décidez d’en savoir plus sur cette société.
Vous visitez le blog et celui-ci vous donne plusieurs astuces et conseils sur les prochaines analyses que vous pourrez effectuer sur votre site. Vous commencez à être attiré par la société et regardez la présence de la marque sur les réseaux sociaux pour connaître sa notoriété. En regardant la page Facebook, vous constatez que la société entretient de bonnes relations entre les différents bureaux et équipes au vu des photos postées chaque semaine. Vous devenez fan de la page pour recevoir les actualités de la page Facebook...
Présentation pour la soutenance de ma thèse:
Choix d’un prestataire logistique: de la définition du besoin, à la fixation des modalités de suivi de la prestation externalisée.
Powerpoint presentation (in French) for the defense of the doctoral research work led by Rebecca DAHM at the university of Bordeaux-Segalen, France. Graduated with highest honours.
This doctoral research work is embedded in the field of language didactics and is equally based on the linguistics
and cognitive theoretical fields. Its main goal is to study the introduction of pluralistic approaches based on
unknown languages (PAUL) within the English class, at lower secondary school. It seeks to understand the
effects of such a change of knowledge on the actors of the pedagogical relationship (student and teacher).
A quasi-experiment was conducted in 2011-2012 in five year 7 and four year 9 forms. Students, in groups of
four, were successively confronted to three unknown languages (Dutch, Italian and Finnish). They were asked to
solve metasemantic, metasyntactic or metaphonological problems in turn, for each of these languages.
This doctoral work first explores the institutional and theoretical framework. Then, it presents the
methodological framework so as to be able to analyze the effects of the change of the knowledge parameter
which has become multilingual, both on the students and the teachers.
When looking into the effects of PAUL on the Knowledge-Teacher relationship, we observe that it enables
teachers to better apprehend concepts such as problem-solving, conceptualisation, learning strategies and
competence. The didactic transposition is hence modified: teachers have gradually been led to develop teaching
sequences with the highest standards giving more space to the student. The study of the Teacher-Student
relationship highlights a change in practice, mainly due to the implementation of group work. The role of the
teacher is then revised: he becomes a facilitator of the learning that is done collaboratively within the group.
Finally, the analysis of the Knowledge-Student relationship underlines the necessary awareness that leads to the
development of multilingual competences through the implementation of learning strategies which appear to be
transferable to the study of L2.
Trame ptt dj 2020.03.03 obsoco-perspectives utopiques des francaisChaire_Retailing 4.0
Fin 2019, l’Observatoire Société et Consommation (ObSoCo) publiait son étude sur les perspectives utopiques qui résonnent chez les citoyens/usagers (consommateurs, travailleurs, citadins, etc.). Cette étude s’appuie sur la réalisation d’une enquête approfondie auprès d’un échantillon de 2000 personnes représentatif de la population française de 18 à 70 ans.
Ses résultats précisent les modes de vie et les formes de vivre ensemble, et incitent à revoir les stratégies de segmentation auparavant basées sur les critères socio-démographiques usuels, ainsi que le positionnement de la valeur symbolique associée aux biens et services proposés aux consommateurs/ citoyens.
Au-delà de l’étude, cette tendance sociétale se vérifie dans les pratiques actuelles des consommateurs, qui se reflètent, notamment dans leurs interactions sur les plateformes communautaires mais aussi dans leur rapport changeant aux canaux et formats de distribution.
Comment intégrer l'Inbound Marketing dans sa stratégie digitale B to B afin d...David Planchot
Imaginez-vous... Vous êtes responsable Webmarketing d’un site E-commerce comptabilisant des milliers de visites par jour. Vous travaillez actuellement avec une solution de mesure d’audience gratuite qui ne satisfait plus vos besoins au vu des performances de votre site.
Vous recherchez donc une nouvelle solution de mesure d’audience pour analyser votre site qui commence à avoir une ampleur internationale. Vous commencez ainsi votre parcours d’achat en recherchant sur les moteurs de recherche « solution web analytics ». Vous trouvez 2, 3 outils web analytics dans les résultats de recherche et notamment le site d’AT Internet, semblant être un éditeur de solutions Web analytics. Vous décidez de continuer vos recherches en regardant les avis et comparatifs de solutions web analytics sur des blogs d’experts en analyse d’audience. Le nombre important de solutions n’arrive pas à vous faire prendre de décision.
Ne sachant pas comment choisir votre solution parmi toutes celles proposées, vous décidez de recherche un livre blanc pour vous aider à choisir votre solution Web analytics. Vous tapez la recherche « Choisir une solution Web Analytics » dans Google et arrivez sur le site AT Internet, qui vous propose son livre blanc en téléchargement gratuit, via un formulaire de téléchargement. Vous remplissez ce formulaire avec vos coordonnées puis téléchargez et lisez le livre blanc. Vous êtes satisfait et décidez d’en savoir plus sur cette société.
Vous visitez le blog et celui-ci vous donne plusieurs astuces et conseils sur les prochaines analyses que vous pourrez effectuer sur votre site. Vous commencez à être attiré par la société et regardez la présence de la marque sur les réseaux sociaux pour connaître sa notoriété. En regardant la page Facebook, vous constatez que la société entretient de bonnes relations entre les différents bureaux et équipes au vu des photos postées chaque semaine. Vous devenez fan de la page pour recevoir les actualités de la page Facebook...
Présentation pour la soutenance de ma thèse:
Choix d’un prestataire logistique: de la définition du besoin, à la fixation des modalités de suivi de la prestation externalisée.
Powerpoint presentation (in French) for the defense of the doctoral research work led by Rebecca DAHM at the university of Bordeaux-Segalen, France. Graduated with highest honours.
This doctoral research work is embedded in the field of language didactics and is equally based on the linguistics
and cognitive theoretical fields. Its main goal is to study the introduction of pluralistic approaches based on
unknown languages (PAUL) within the English class, at lower secondary school. It seeks to understand the
effects of such a change of knowledge on the actors of the pedagogical relationship (student and teacher).
A quasi-experiment was conducted in 2011-2012 in five year 7 and four year 9 forms. Students, in groups of
four, were successively confronted to three unknown languages (Dutch, Italian and Finnish). They were asked to
solve metasemantic, metasyntactic or metaphonological problems in turn, for each of these languages.
This doctoral work first explores the institutional and theoretical framework. Then, it presents the
methodological framework so as to be able to analyze the effects of the change of the knowledge parameter
which has become multilingual, both on the students and the teachers.
When looking into the effects of PAUL on the Knowledge-Teacher relationship, we observe that it enables
teachers to better apprehend concepts such as problem-solving, conceptualisation, learning strategies and
competence. The didactic transposition is hence modified: teachers have gradually been led to develop teaching
sequences with the highest standards giving more space to the student. The study of the Teacher-Student
relationship highlights a change in practice, mainly due to the implementation of group work. The role of the
teacher is then revised: he becomes a facilitator of the learning that is done collaboratively within the group.
Finally, the analysis of the Knowledge-Student relationship underlines the necessary awareness that leads to the
development of multilingual competences through the implementation of learning strategies which appear to be
transferable to the study of L2.
Trame ptt dj 2020.03.03 obsoco-perspectives utopiques des francaisChaire_Retailing 4.0
Fin 2019, l’Observatoire Société et Consommation (ObSoCo) publiait son étude sur les perspectives utopiques qui résonnent chez les citoyens/usagers (consommateurs, travailleurs, citadins, etc.). Cette étude s’appuie sur la réalisation d’une enquête approfondie auprès d’un échantillon de 2000 personnes représentatif de la population française de 18 à 70 ans.
Ses résultats précisent les modes de vie et les formes de vivre ensemble, et incitent à revoir les stratégies de segmentation auparavant basées sur les critères socio-démographiques usuels, ainsi que le positionnement de la valeur symbolique associée aux biens et services proposés aux consommateurs/ citoyens.
Au-delà de l’étude, cette tendance sociétale se vérifie dans les pratiques actuelles des consommateurs, qui se reflètent, notamment dans leurs interactions sur les plateformes communautaires mais aussi dans leur rapport changeant aux canaux et formats de distribution.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
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Thèse pro : Motivations des consommateurs à participer au eWOM, le cas des restaurants gastronomiques
1. Alice Tavernier
Promotion 2012
*
Directeur de thèse : Mohammed Slim Ben Mimoun
Soutenance de thèse professionnelle du Mastère spécialisé Marketing Direct et Commerce Electronique 14/03/2013
2. *
* Thèse du Mastère Spécialisé « Marketing Direct et Commerce
Electronique », formation suivi de février 2011 à janvier
2012.
* La thèse, composée de 3 chapitres, propose d'explorer les
motivations issues de l'expérience de consommation qui
activent le comportement de eWOM, en s'appuyant sur le cas
des restaurants gastronomiques.
* Les conclusions présentées sont le résultat des observations
tirées de la partie théorique et de l'analyse netnographique
de commentaires de consommateurs, concernant leur
expérience dans des restaurants gastronomiques du Nord-Pas-
de-Calais, prélevés sur le site Tripadvisor.fr .
Thèse professionnelle MS MDCE 2 Introduction (1/3)
3. *
* « C’est d’abord la vin qui m’a conduit à la biologie, puis
la biologie m’a relancé beaucoup plus loin, mais sans
que je quitte le vin. J’ai continué à étudier la
biologie, mais sans perdre de vue que le vin était
là, alors ce que j’ai pu apprendre, j’ai essayé de
l’utiliser pour comprendre le vin. Mais je peux vous dire
tout de suite que je n’ai pas encore compris le vin. »
Jules Chauvet (1907-1989)
Thèse professionnelle MS MDCE 3 Introduction (2/3)
4. *
* Présentation du cas étudié
Contexte
Problématiques
Hypothèses
* Exposé de la thèse
Enseignements théoriques
Méthodologie
Résultats
* Ouvertures
Thèse professionnelle MS MDCE 4 Introduction (3/3)
5. *
* 1789 : Ouverture du 1er restaurant - Antoine de Beauvilliers
* Début 19ème siècle :
. Grimaud de La Reynière - Publication de la 1ère revue
gastronomique
. Carême « Le roi des chefs et le chef des rois »
* 20ème siècle :
. Escoffier – Modernisation & codification de la cuisine raffinée
. Michelin – Publication du 1er Guide Michelin
. Gault & Millau – La Nouvelle Cuisine
Pionniers : Paul Bocuse, frères Troisgros
Thèse professionnelle MS MDCE 5 Présentation du cas étudié (1/8)
6. *
« Un service est gastronomique lorsque le non-alimentaire
surclasse les caractéristiques nutritionnelles »
Barrère C., Bonnard Q. et Chossat V. (2009)
* 21ème siècle :
Fin du paradigme élitiste du luxe & démocratisation de la
gastronomie = Fragmentation du modèle
. Gastronomie « élitiste » . Gastronomie « populaire »
* Quelques milliers de restaurants gastronomiques en France
* Les chefs et la gastronomie sont devenus un sujet de masse
Thèse professionnelle MS MDCE 6 Présentation du cas étudié (2/8)
7. *
* Nouveaux besoins des consommateurs : échanger
des avis, des commentaires, des photos, de
bonnes adresses, bénéficier d’informations
actualisées, géolocalisées etc.
= Bouche à oreille électronique
* Sites web regroupant les avis de
consommateurs, Tripadvisor – LaFourchette –
Yelp, sont parmi les plus connu et les plus
important en France
* Le web participatif a dilué le rôle des
prescripteurs traditionnels
Les notations et les avis des consommateurs ont un impact sur
l’économie des restaurants Zhang Z., Ye Q., Lawb R. et Li Y. (2010) Luca M. (2011)
Thèse professionnelle MS MDCE 7 Présentation du cas étudié (3/8)
8. *
Quelles sont les motivations qui poussent les consommateurs à
participer au bouche-à-oreille électronique ?
* Les consommateurs sont de plus en plus à se tourner vers leurs
appareils connectés « computer-mediated communication » pour
obtenir des informations à utiliser dans leur processus de
décision. Kozinets R.V. (2002)
* « Le concept de motivation représente le construit hypothétique
utilisé afin de décrire les forces internes et/ou externes
produisant le déclenchement, la direction, l’intensité et la
persistance du comportement » Vallerand R.J. et Thill E.E. (1993)
Thèse professionnelle MS MDCE 8 Présentation du cas étudié (4/8)
9. *
Quelles motivations à participer au eWOM sont issues de l’expérience
de consommation vécue et dont l’objectif est en rapport celle-ci ?
* Théorie basée sur la littérature * Théorie basée sur la littérature
des communautés virtuelles socio-psychologique
Hennig-Thurau T., Gwinner K.P., Walsh G., et Gremler D.D. Cheung M.K.C et Lee K.O.M (2012)
(2004)
. L’obligation morale N’y a-t-il
. L’expression d’émotions positives pas
d’autres
. L’évacuation de sentiments négatifs pistes ?
. La préoccupation pour les autres
consommateurs
. L’aide à l’entreprise
Thèse professionnelle MS MDCE 9 Présentation du cas étudié (5/8)
10. *
* La prestation gastronomique en restaurant est :
* Un service « le résultat de l’interaction de trois éléments de
base indispensables pour qu’il puisse être produit et distribué
: le client, le support physique et le personnel en contact »
Eiglier P. et Langeard E. (1987)
* Une expérience de consommation c’est les conséquences, sur
l’individu lui-même, des interactions qu’il entretient avec un
objet (qu’il s’agisse d’un produit d’un service ou d’une
situation) Filser M. (2002), Benavent C. et Evrard Y. (2002), Carù A. et Cova B.
(2002)
Thèse professionnelle MS MDCE 10 Présentation du cas étudié (6/8)
11. *
* L’expérience de consommation est-elle caractérisée par des motivations à
participer au bouche-à-oreille électronique qui lui sont propres ?
Thèse professionnelle MS MDCE 11 Présentation du cas étudié (7/8)
12. *
* Hypothèse 1 : Les conséquences de l’expérience de
consommation ont un rôle dans l’activation du
comportement de bouche-à-oreille électronique
dans le cas des restaurants gastronomiques.
* Hypothèse 2 : Les motivations à participer au
bouche-à-oreille électronique relatives à
l’expérience de consommation sont caractérisées
par une dimension émotionnelle omniprésente.
Thèse professionnelle MS MDCE 12 Présentation du cas étudié (8/8)
13. *
Sphère marchande & privée
L’EXPERIENCE DE CONSOMMATION
Expérience 1
Exp. 2 Exp. 4
Exp. 3
SITUATION =
Environnement physique
CONSEQUENCES de l’expérience de consommation
Exp. 5 + Environnement social
+ Perspective temporelle
SOUVENIR de l’expérience et nostalgie
+ Définition des rôles
+ Etats antérieurs propres à l’individu
Expérience Expérience Expérience de
Autre expérience de
d’anticipation d’achat / de consommation
consommation
de la réservation
consommation
SATISFACTION / INSATISFACTION
FRUSTRATION / GRATIFICATION
VALEUR PERCUE de l’expérience de
consommation
Thèse professionnelle MS MDCE 13 Exposé de la thèse (1/10)
14. *
CONSEQUENCES DE L’EXPERIENCE DE MOTIVATIONS À PARTICIPER AU EWOM
CONSOMMATION
Variables situationnelles . . Expression d’émotions positives
Valeur perçue . . Evacuation de sentiments négatifs
Frustration / Gratification . . Préoccupations pour les autres
Emotions consommateurs
Satisfaction / Insatisfaction .
. Aide à l’entreprise
Mémorisation .
. Obligation morale
Connaissance & apprentissage .
Satisfaction
/
Insatisfaction
Thèse professionnelle MS MDCE 14 Exposé de la thèse (2/10)
15. *
La NETNOGRAPHIE Processus de recherche
* Avantages * Inconvénients
. Observation des interactions . Très grande quantité
dans un contexte « naturel » d’informations
. Pas d’intrusion . L’interprétation des résultats
. Facilité d’accès aux données dépend des compétences
personnelles du chercheur
. Pas de possibilité d’observer les
réactions physiques
Thèse professionnelle MS MDCE 15 Exposé de la thèse (3/10)
16. *
* 1ère étape : L’entrée culturelle
. Segment étudié : Les restaurants gastronomique « populaires » du
NPDC
. Communauté virtuelle sélectionnée : Tripadvisor
Plateforme qui répertorie le plus de restaurants
Avis publics
Site qui apparaît dans les premiers résultats Google
Thèse professionnelle MS MDCE 16 Exposé de la thèse (4/10)
17. *
* 2ème étape – La collecte et l'analyse des données
Choix des données : Avis (titre + commentaire)
Sélection des avis
Publiés en français
Pour restaurants récompensés d’un Bib Gourmand
Les années où ils sont en possession d’une distinction
Thèse professionnelle MS MDCE 17 Exposé de la thèse (5/10)
18. *
* 3ème étape : Vérification de l’interprétation
« Nettoyages des avis non fiables »
Ton publicitaire
Confusion
=> 181 commentaires sélectionnés
* 4ème étape – Questions éthique et netnographie
Tripadvisor est considéré comme un lieu public
L'anonymat des membres est protégé
Thèse professionnelle MS MDCE 18 Exposé de la thèse (6/10)
19. *
* Dans 63% des 181 commentaires, l’auteur évoque une variable situationnelle.
* Observation de procédés d’écritures valorisant les VS :
Personnification : « la vue majestueuse » pour exprimer à quel point la vue est belle
et agréable à admirer.
Allégorie : « la personne qui nous prend la commande a dû laisser son sourire et
amabilité dans sa salle de bain le matin » pour insister sur les attitudes
* 99% des cas, l’auteur émet un jugement.
* Valeur perçue observée via :
Vocabulaire mélioratif et / péjoratif
Comparaison avec une autre expérience
Enumération d’éléments décrivant l’expérience associée à un vocabulaire mélioratif et
/ péjoratif
Prise de position
Thèse professionnelle MS MDCE 19 Exposé de la thèse (7/10)
20. *
* Dans 9% des 181 commentaires, l’auteur évoque un sentiment de frustration et dans
10% un sentiment gratification.
* Repérage des sentiments :
Analyse de la ponctuation, type de phrase, tonalité
* 10% des 181 commentaires contiennent un message de gratification des
protagonistes.
* Avis adressés aux chef cuisinier, à la / au / aux propriétaires, à l’équipe :
« Bravo et merci »
« (…) merci Mr et Mme BAJEUX pour cette excellente prestation et félicitation (…)»
Thèse professionnelle MS MDCE 20 Exposé de la thèse (8/10)
21. *
* Sur les 181 commentaires 83% des auteurs s’estiment satisfaits de leur expérience, 12%
insatisfaits, 6% mitigés.
* Eléments permettant de déterminer parmi les commentaires lesquels étaient
satisfaisants, insatisfaisants, mitigés ou neutre :
Jugement globalement positif, négatif, les deux ou neutre
* Pour 18% parmi les 181 commentaires, l’auteur indique que ce n’est pas la première
fois qu’il fréquente le restaurant.
* Difficulté à déceler des indices permettant de savoir si les auteurs écrivent des
commentaires pour se rappeler ou prolonger l’expérience de consommation vécue.
Thèse professionnelle MS MDCE 21 Exposé de la thèse (9/10)
22. *
Conclusion
* Les conséquences de l’expérience de consommation sont le sujet
principal abordé par les consommateurs
* Elles sont plus ou moins teintées d’émotion et participent à la création
de la satisfaction ou insatisfaction de l’acte de eWOM
* Elles peuvent être assimilées à des facteurs motivationnels de
participation au eWOM
Mais…
* Elles ne sont pas toutes évoquées de la même façon par les individus
(degré d’implication, compréhension etc.), ne bénéficient pas non plus
toute du même « succès »
Thèse professionnelle MS MDCE 22 Exposé de la thèse (10/10)
23. *
* Nécessité d’intégrer de manière plus systématique la part d’émotion
dans les études consacrées au eWOM dans le cas d’expériences de
consommation
* Considérer davantage les variables situationnelles (qui sont de
l’émotion pure), car elles pourraient expliquer l’acte de bouche-à-
oreille électronique différemment
Mais…
Pas de preuves suffisantes pour affirmer que les conséquences de
l’expérience de consommation constituent des facteurs motivationnels
incontournables
Thèse professionnelle MS MDCE 23 Ouvertures (1/2)
24. *
Faciliter et optimiser le travail des propriétaires de restaurants et
managers quant à l’élaboration des stratégies et politiques
commerciales
La variable émotion « discrédite » éventuellement les jugements
des consommateurs
Optimiser les offres d'expérience gastronomique
Déceler avantages concurrentiels, forces et faiblesses
Thèse professionnelle MS MDCE 24 Ouvertures (2/2)
25. *
* « Le plaisir de la table est la sensation réfléchie qui naît de
diverses circonstances de faits, de lieux, de choses et de
personnes qui accompagnent le repas. »
Physiologie du goût, Anthelme Brillat-Savarin
Thèse professionnelle MS MDCE 25 Fin (1/1)