SITA Lab is an innovation lab created by SITA (Société Internationale des Télécommunications Aéronautiques) in 2008 to investigate emerging technologies and prototype new solutions. The document outlines several mobile application projects the lab is working on, including a travel mobile app, boarding pass reader, and bag tracer. It also discusses research areas like rules engines and advertising integration to improve the mobile travel experience.

2. SITA Lab
Innovation in the Air Transport Industry
Applications mobiles dernière génération
pour les passagers
Stephane Cheikh
Innovation Manager

3. Société Internationale des

Télécommunications en Aéronautique
 Network, hardware and software for
airports and airlines around the world
 4500 staff
 220 offices in the world
SITA Lab Overview | September 2008 | 3 ©SITA

4. SITA Lab…
Created in 2008

 Investigate emerging and disruptive
technologies
 “Project” driven and “Virtual”
 Focused on prototyping and testing
new technologies
 Another source of Innovation for SITA
SITA Lab Overview | September 2008 | 4 ©SITA

5. Passenger Mobility
Next generation smart phones

 Location based services
 Context awareness
SITA Lab Overview | September 2008 | 5 ©SITA

6. SILK ‐ Proof of Concept
Prototype an Android native and Web

(Browser) applications to:
– Get understanding of platform, speed, trade‐
offs between web and native
– Investigate UI aspects in relation to 2 use
cases
– Determine accessibility of remote data (SITA
data and web based data)
Use as platform to discuss with partners and

community
SITA Lab Overview | September 2008 | 6 ©SITA

7. SITA Travel Mobile Application
SITA Lab Overview | September 2008 | 7 ©SITA

8. Web SILK Demo (iPhone)
SITA Lab Overview | September 2008 | 8 ©SITA

9. SITA BoardingPass Barcode Reader
SITA Lab Overview | September 2008 | 9 ©SITA

10. SITA Bag Tracer
SITA Lab Overview | September 2008 | 10 ©SITA

11. SITA Bag Tracer
SITA Lab Overview | September 2008 | 11 ©SITA

12. SITA Bag Tracer
SITA Lab Overview | September 2008 | 12 ©SITA

13. Next
Develop and pilot an application for

communicating and interacting with
the traveler during a disruption
SITA Lab Overview | September 2008 | 13 ©SITA

14. Research
Engine for rules, events, states

Deployment scheme & Synchronization

Automated itinerary insertion

Contextualized advertising

Calendar integration

Operating System compatibility

Standards around mobile device usage

SITA Lab Overview | September 2008 | 14 ©SITA

15. Questions?
SITA Lab Overview | September 2008 | 15 ©SITA

16. Aperitif
SITA Lab Overview | September 2008 | 16 ©SITA