Lenovo SWOT analysis 2013 by Strategic Management Insight
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Brief SWOT analysis of Lenovo. To see the full analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/lenovo-swot-analysis.html
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Lenovo SWOT analysis 2013 by Strategic Management Insight
- 2. Company Background Name Lenovo Group Limited Current CEO Yang Yuanqing Revenue $ 29.57 billion (2012) Profit $ 472 million (2012) Employees 27,000 (2012) Competitors Apple Inc., Samsung Electronics Co., Microsoft Corporation, Dell Inc., Hewlett-Packard Company, Sony Corporation, Fujitsu Limited and many others. More information at:
- 3. 1. •Vertical integration 2. •Knowledge of China’s market 3. •Low cost production •Strong patents portfolio 4. More information at:
- 4. Competency in mergers and acquisitions Synergy of knowledge and diverse workforce 5. 6. More information at:
- 5. Weaknesses 1. Poor brand perception in the developed economies 2. Low differentiation 3. Commodity (computer hardware) products More information at:
- 6. Opportunities 1. Growing India’s smartphone market 2. Growth of tablets market 3. Obtaining patents through acquisitions 4. Tablet market growth More information at:
- 7. 1. Profit margin decline on hardware products 2. Slowing growth rate of the laptops market 3. Saturated smartphone markets in developed countries 4. Rapid technological change More information at: 5. Intense competition
- 8. MORE For more information about this presentation please visit our website! Lenovo SWOT analysis 2013 – Strategic Management Insight Take a look at our other presentations! More information at: