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CHAPTER 1 Introduction to Communication Research
What is research? ,[object Object],[object Object],[object Object],[object Object]
Why conduct Communication Research? ,[object Object],[object Object],[object Object],[object Object]
Research and You ,[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of scholarly research ,[object Object],[object Object],[object Object],[object Object]
Characteristics cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scientific Outcomes ,[object Object],[object Object],[object Object],[object Object]
Research and Theory ,[object Object],[object Object],[object Object]
Characteristic of science ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication as a Social science ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quantitative vs. Qualitative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Scientific Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methodological Extremes ,[object Object],[object Object],[object Object],[object Object]
Questions Asked by Communication Scholars ,[object Object],[object Object],[object Object],[object Object],[object Object]
HAVE A GREAT DAY! ,[object Object]

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Research Methods CH1