Lecture Advanced Analytics Institute, Sydney Australia

1. Data Science Innovations:
Natural Language Generation, Systems of Insight & Deep Learning
January 2018
Suresh Sood, PhD
@soody,
suresh.sood@uts.edu.au
linkedin.com/in/sureshsood

2. Areas for Conversation
Data Science
Data Science Innovation (s)
Democratisation of big data
Gartner & Forrester Trends
 Natural Language Generation
 Systems of Insight
 Deep Learning

3. Vignettes in the two-step arrival of the internet
of things and its reshaping of marketing
management’s service-dominant logic
Woodside & Sood
Journal of Marketing
Management Volume 33, 2017 -
Issue 1-2: The Internet of Things
(IoT) and Marketing: The State of
Play, Future Trends and the
Implications for Marketing

5. Statistics, Data Mining or Data Science ?
• Statistics
–precise deterministic causal analysis over precisely collected data
• Data Mining
–deterministic causal analysis over re-purposed data carefully sampled
• Data Science
–trending/correlation analysis over existing data using bulk of population i.e.
big data
–Extraction of actionable knowledge directly from data through a process of
discovery, hypothesis, and hypothesis testing.
Adapted from: NIST Big Data taxonomy draft report :
(see http://bigdatawg.nist.gov /show_InputDoc.php)

6. Useful References Big Data
• NIST Big Data interoperability Framework (NBDIF) V1.0 Final Version (September 2015)
Big Data Definitions: http://dx.doi.org/10.6028/NIST.SP.1500-1
Big Data Taxonomies: http://dx.doi.org/10.6028/NIST.SP.1500-2
Big Data Use Cases and Requirements: http://dx.doi.org/10.6028/NIST.SP.1500-3
Big Data Security and Privacy: http://dx.doi.org/10.6028/NIST.SP.1500-4
Big Data Architecture White Paper Survey: http://dx.doi.org/10.6028/NIST.SP.1500-5
Big Data Reference Architecture: http://dx.doi.org/10.6028/NIST.SP.1500-6
Big Data Standards Roadmap: http://dx.doi.org/10.6028/NIST.SP.1500-7
Note: Version 2 drafts available at https://bigdatawg.nist.gov/V2_output_docs.php
Use Case V2.0 https://bigdatawg.nist.gov/usecases.php - Request for Public Comments (Deadline: September 21, 2017)
• Apache Spark 2.1.0 Documentation
Machine Learning Library (MLlib) Guide http://spark.apache.org/docs/latest/ml-guide.html
GraphX Programming Guide http://spark.apache.org/docs/latest/graphx-programming-guide.html
SparkR (R on Spark) http://spark.apache.org/docs/latest/sparkr.html#sparkdataframe
Spark SQL, DataFrames and Datasets Guide http://spark.apache.org/docs/latest/sql-programming-guide.html

7. Data Science Innovation
Data science innovation is something
an organization has not done before or
even something nobody anywhere has
done before. A data science innovation
focuses on discovering and using new
or untraditional data sources to solve
new problems.
Adapted from:
Franks, B. (2012) Taming the Big Data Tidal
Wave, p. 255, John Wiley & Son
Data Science Algorithms
Companies are reimagining Business
Processes with Algorithms and there
is “evidence of significant, even
exponential, business gains in customer’s
customer engagement,
cost & revenue performance”
Wilson, H., Alter A. and Shukla, P. (2016),
Companies Are Reimagining Business Processes
with Algorithms, Harvard Business Review,
February

8. Variety of Data Types & Big Data Challenge
1.Astronomical
2.Documents
3.Earthquake
4.Email
5.Environmental sensors
6.Fingerprints
7.Health (personal) Images
8.Graph data (social network)
9.Location
10.Marine
11.Particle accelerator
12.Satellite
13.Scanned survey data
14.Sound
15.Text
16.Transactions
17.Video Big Data consists of extensive datasets primarily in the characteristics
of volume, variety, velocity, and/or variability that require a scalable
architecture for efficient storage, manipulation, and analysis.
. Computational portability is the movement of the computation to the location of the data.

9. • The data collected in a single day take nearly two million years to playback on an MP3 player
• Generates enough raw data to fill 15 million 64GB iPods every day
• The central computer has processing power of about one hundred million PCs
• Uses enough optical fiber linking up all the radio telescopes to wrap twice around the Earth
• The dishes when fully operational will produce 10 times the global internet traffic as of 2013
• The supercomputer will perform 1018 operations per second - equivalent to the number of stars in
three million Milky Way galaxies - in order to process all the data produced.
• Sensitivity to detect an airport radar on a planet 50 light years away.
• Thousands of antennas with a combined collecting area of 1,000,000 square meters - 1 sqkm)
• Previous mapping of Centaurus A galaxy took a team 12,000 hours of observations and several
years - SKA ETA 5 minutes !
To the scientists involved, however, the SKA is no testbed, it’s a transformative instrument which,
according to Luijten, will lead to “fundamental discoveries of how life and planets and matter all came
into existence. As a scientist, this is a once in a lifetime opportunity.”
Sources: http://bit.ly/amazin-facts & http://bit.ly/astro-ska
Galileo
Square Kilometer Array
Construction
(SKA1 - 2018-23; SKA2 - 2023-
30)
Centaurus A

10. The following BigQuery query (note that the wildcard on "TAX_WEAPONS_SUICIDE_" catches suicide vests, suicide bombers, suicide bombings, suicide
jackets, and so on):
SELECT DATE, DocumentIdentifier, SourceCommonName, V2Themes, V2Locations, V2Tone, SharingImage, TranslationInfo FROM [gdeltv2.gkg] where
(V2Themes like '%TAX_TERROR_GROUP_ISLAMIC_STATE%' or V2Themes like '%TAX_TERROR_GROUP_ISIL%' or V2Themes like
'%TAX_TERROR_GROUP_ISIS%' or V2Themes like '%TAX_TERROR_GROUP_DAASH%') and (V2Themes like '%TERROR%TERROR%' or V2Themes like
'%SUICIDE_ATTACK%' or V2Themes like '%TAX_WEAPONS_SUICIDE_%')
The GDELT Project pushes the boundaries of “big data,” weighing in at over a quarter-billion rows with 59 fields for each record,
spanning the geography of the entire planet, and covering a time horizon of more than 35 years. The GDELT Project is the largest
open-access database on human society in existence. Its archives contain nearly 400M latitude/longitude geographic coordinates
spanning over 12,900 days, making it one of the largest open-access spatio-temporal datasets as well.
GDELT + BigQuery = Query The Planet

11. Oil reserves shipment monitoring
Ras Tanura Najmah compound, Saudi Arabia
Source: http://www.skyboximaging.com/blog/monitoring-oil-reserves-from-space

12. https://nodexl.codeplex.com/

13. 13
Sherman and Young (2016), When Financial Reporting Still Falls
Short, Harvard Business Review, July-August
Sood (2015), Truth, Lies and Brand Trust The Deceit
Algorithm,
http://datafication.com.au/
New Analytical Tools Can
Help

14. 14
Deception Algorithm
(1) Self words e.g. “I” and “me” – decrease when someone
distances themselves from content
(2) Exclusive words e.g. “but” and “or” decrease with fabricated
content owing to complexity of maintaining deception
(3) Negative emotion words e.g. “hate” increase in word usage
owing to shame or guilty feeling
(4) Motion verbs e.g. “go” or “move” increase as exclusive words
go down to keep the story on track

15. Coronary Heart Disease, Psychological
Science, January 2015
15
The findings show that expressions of negative emotions such as anger, stress, and fatigue in the tweets
from people in a given county were associated with higher heart disease risk in that county.
On the other hand, expressions of positive emotions like excitement and optimism were associated with
lower risk.
The results suggest that using Twitter as a window into a community’s collective mental state may provide a
useful tool in epidemiology…So predictions from Twitter can actually be more accurate than using a set of
traditional variables.

16. http://www.analyzewords.com
16

17. 2017 Hype Cycle for Data Science and Machine Learning,
29 July, http://www.gartner.com/document/3772081
Gartner (2017)
Strategic Predictions for 2017 and Beyond, research note
14 October, http://www.gartner.com/document/3471568
 By 2020-22 :
 100 million consumers shop in augmented reality
 30% of web browsing sessions without a screen
 Algorithms positively alter behavior of over 1B
 Blockchain-based business worth $10B
 IoT will save consumers/businesses $1T a year
 40% of employees cut healthcare costs via fitness tracker
Smart Data Discovery Will Enable New Class of Citizen Data Scientist
“With the addition of NLG [Natural Language Generation], smart data discovery platforms automatically present
a written or spoken context-based narrative of findings in the data that, alongside the visualization, inform the
user about what is most important for them to act on in the data.”
Gartner, 29 June, 2015

18. “With the addition of NLG [Natural Language Generation], smart
data discovery platforms automatically present a written or spoken
context-based narrative of findings in the data that, alongside the
visualization, inform the user about what is most important for them
to act on in the data.”
Gartner, 29 June, 2015
Smart Data Discovery Will Enable
New Class of Citizen Data Scientist

19. Systems of Insight
 Automated pattern extraction
 Outlier detection
 Correlation
 Time series
 Analytics integration with process, app or IoT
https://ubereats.com/melbourne/

20. 20© 2017 FORRESTER. REPRODUCTION PROHIBITED.
Forrester Research, 2016

21. Reports
&
Analysis
Visualisation
&
Interpretation
Write
Data/Business
“Story”
Insights
Led by Data Analyst or
Scientist
SME owner, Machine Learning and Natural Language Generation
Fusion of data science, business knowledge & creativity for maximium ROI
Data
Aggregation Operationalise
Detect &
Extract
Patterns and
Relationships
Generate
Insights &
Story
Process
Application
IoT
Data
Aggregation
or
Data Set
Traditional Analytics: Slow & Expensive
80% of time sifting through data
System of Insight (SoI)
SoI: Fast & Cost Effective
80% of time in decision making with client

22. 22
outlier-detection “allow detecting a significant
fraction of fraudulent cases…different in nature from
historical fraud…resulting in a novel fraud pattern”
Baesens, B., Vlasselaer, V., and Verbeke, W., 2015, Fraud Analytics Using Descriptive,
Predictive, and Social Network Techniques: A Guide to Data Science for Fraud
Detection, Wiley

23. Online tenure leads to more spending per customer
High engagement leads to more orders, more
categories purchased, and more spend
https://www.quillengage.com

24. Better customer experiences . . .
. . . and half the inventory-carrying
costs
of other online fashion retailers.
Forrester, 2016

25. The ANZ Heavy Traffic Index comprises
flows of vehicles weighing more than 3.5
tonnes (primarily trucks) on 11 selected
roads around NZ. It is contemporaneous
with GDP growth.
The ANZ Light Traffic Index is made up of
light or total traffic flows (primarily cars and
vans) on 10 selected roads around the
country. It gives a six month lead on GDP
growth in normal circumstances (but
cannot predict sudden adverse events such
as the Global Financial Crisis).
http://www.a http://www.anz.co.nz/about-us/economic-markets-research/truckometer/
ANZ TRUCKOMETER

26. Systems of Insight
• Helps move away from “crisis levels” in talent
• Traditional 5 step analytics process reduced to 2 step from data to action
• Reimagine business processes through “machine engineering”
• Minimise messy data issues and data preparation time

27. Deep Learning Libraries, Platforms, APIs and Hardware

28. Next Step
Start using Data Science Innovations
Systems of Insight and innovative data sources
Natural Language Generation
Deep Learning

29. Data Science Resources

30. 30
The future is impossible to predict.
However one thing is certain :
The company that can excite it’s customers dreams
Is out ahead in the race to business success
Selling Dreams, Gian Luigi Longinotti