Fanny Serain & Mauricio Estrada Munoz - Centre Pompidou, Paris

CENTRE POMPIDOU’S TEEN GALLERY FANNY SERAIN MAURICIO ESTRADA-MUNOZ

I passionately want Paris to have a cultural centre […] that is at once a museum and a centre of creation where plastic arts develop side by side with music, cinema, books, audiovisual research, and so on. “ ” President Georges Pompidou

[object Object],[object Object],today, contemporary art is everywhere and need efficient programs aimed at different audiences in order to increase the accessibility today, to stick to our missions yet being a forward-looking institution we broaden our spaces to a new audience: teens 30 years ago…

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Survey by the Ecole du Louvre on teenagers (13-16 years old) attending Centre Pompidou When asked, teenagers say they would come back to Centre Pompidou: - to meet artists (55%) - to take part into creative activities (47%) - to visit exhibitions linked to their interests (34%) - to have free access (32 %) - to have a specific space (20%) - to use more technologies (19%) - to receive gifts (18%) ,[object Object],[object Object],[object Object],[object Object],Teenagers want to be actors of their own experience rather than spectators. Before the opening… Getting to know teenagers

[object Object],[object Object],[object Object],[object Object],L e Plongeon (the Dive) 29 mai 2010 - A performance of Humberto Velez in which the actors were teenagers performing street dance, music, water polo, diving, swiming … Before the opening… Build a social network strategy and pioneer actions To meet and involve adolescents out of the institution To connect with them during their spare time and leisure activities To provide them with a different view on the institution and allow them to share it with their friends Connect fields deemed opposed like sports vs. arts

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Communication Interaction Engaging with the audience 1 2 3 SMART MUSE: areas explored

Fanny Serain & Mauricio Estrada Munoz - Centre Pompidou, Paris

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Fanny Serain & Mauricio Estrada Munoz - Centre Pompidou, Paris