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The Conversation Company

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The Conversation Company

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The Conversation Company is a story about boosting your business by investing in company cutlure, people (internal & external) and social media. A Conversation Company optimizes the conversation potential of an organization.

The Conversation Company is a story about boosting your business by investing in company cutlure, people (internal & external) and social media. A Conversation Company optimizes the conversation potential of an organization.

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Diaporamas pour vous (20)

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The Conversation Company

  1. @Steven_insites Steven@insites.eu
  2. ………..……………………... Conversations are the driver of business growth. ………..……………………...
  3. Yo u h a v e l o a d s o f ………………………………………….………..……………..………………………………………… Unused Conversation Potential ! ………………………………………….………..……………..…………………………………………
  4. ………………………………………….………..……………..………………………………………… We are facing a checklist attitude ………………………………………….………..……………..…………………………………………
  5. ………………………………………….………..……………..………………………………………… Twitter is full of lonely branded accounts ………………………………………….………..……………..…………………………………………
  6. ………………………………………….………..……………..………………………………………… Even the best campaigns have Unused Conversation Potential ………………………………………….………..……………..…………………………………………
  7. ………..……………………… Open your eyes & ears Start looking for your Unused Conversation Potential. It’s everywhere. ………..………………………
  8. ………………………………………….………..……………..………………………………………… Towards a Conversation Company ………………………………………….………..……………..………………………………………… The Conversation Company optimizes the conversation potential
  9. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… Social Media People ………………………… Culture …………………………
  10. ………………………………………….………..……………..………………………………………… Company Culture is the Conversation Guide ………………………………………….………..……………..…………………………………………
  11. ……………………………………………………….… Brand positioning is the long term effect of company culture ……………………………………………………….…
  12. ……………………………………………………….… Company Culture is NOT about being FUN ……………………………………………………….…
  13. ……………………………………………………….… Company Culture is about having a clear identity and staying loyal to it in everything you do. ……………………………………………………….…
  14. ……………………………………………………….… These guys are pretty serious about it And they outperform the market. ……………………………………………………….…
  15. ……………………………………………… Company Culture is the only long term strategy of the Conversation Company ………………………………………………
  16. …………………………………………… A remarkable company culture works. Every company has it’s stories and ambassadors, like Nike’s Ekins. Capitalize on these stories and turn your employees in an army of ambassadors. ……………………………………………
  17. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… ………………………… People ………………………… Social Media Culture
  18. ………………………………………..….… Where does every conversation start? ………………………………………..….…
  19. ……………………………………. In the Conversation age, PEOPLE are the media …………………………………….
  20. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Customers ………………………………………….………..……………..………………………………………… 28% Is happy, but not talking.
  21. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Employees ………………………………………….………..……………..………………………………………… 40% Is proud, but is not talking.
  22. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Conversations from external stakeholders
  23. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Conversations from external stakeholders
  24. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Customer experience Conversations from external stakeholders
  25. …………………………………. Be like Prince, and really love your fans. They will love you back. ………………………………….
  26. Conversations from internal stakeholders Proud Conversation company company Culture & news content Boring Adored company company Conversations from external stakeholders
  27. ……………………………….… Help them In being proud about their own job …………………………….……
  28. ………………………………………….………..……………..………………………………………… Can employees use social media? ………………………………………….………..……………..…………………………………………
  29. ………………………………………….…. The magic words: Train & facilitate ………………………………………….….
  30. Conversations from internal stakeholders Proud Conversation ………………………………….… company company Connections lead to growth (McKinsey) ………………………………….… Boring Adored company company Conversations from external stakeholders
  31. ……………………………….… Become an open kitchen …………………………….……
  32. ………………………………………….………..……………..………………………………………… Transparency is a strength, not a threat ………………………………………….………..……………..…………………………………………
  33. ………………………………………….………..……………..………………………………………… People are a strength, not a threat ………………………………………….………..……………..…………………………………………
  34. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… ……………………………….…… People Social Media ……………………………….…… Culture
  35. ………………………………………….………..……………..………………………………………… Social Media are NOT the goal ………………………………………….………..……………..…………………………………………
  36. ………………………………………….………..……………..………………………………………… Social Media are the perfect partner of the Conversation Company ………………………………………….………..……………..…………………………………………
  37. ………………………………………… Until now, we only used the first dimension of their power …………………………………………
  38. ………………………………… First dimension: people to build reach …………………………………
  39. …………………………………………… We have seen amazing campaigns ………………………………………….………..……………..…………………………………… where people create additional reach …………………………………………… ………………………………………….………..……………..……………………………………
  40. ………………………………… Second dimension: Collaboration …………………………………
  41. ……………………….… Great stuff! But… ……………………….…
  42. ………………………………………….………..……………..………………………………………… Co-Creation is NOT enough ………………………………………….………..……………..…………………………………………
  43. ………………………………………….………..……………..………………………………………… Co-creation is often too opportunistic. ………………………………………….………..……………..…………………………………………
  44. ……………………………………… From Co-Creation to Collaboration ………………………………………
  45. ……………………………………… Structural Collaboration ………………………………………
  46. Structural collaboration Low Low High Reach High
  47. High Structural collaboration Low High Current focus of Low most companies Reach
  48. High Structural collaboration Low All four High quadrants have value Low Reach
  49. Structural collaboration Low Low High Reach High
  50. High Consumer Broad, open Structural collaboration consulting Collaboration board Low High Conversations Customer Content Experience Low Reach
  51. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Collaboration Content Employees Conversations Customers Customer Experience OPEN AUTHENTIC POSITIVE
  52. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Collaboration Content Employees Conversations Customers Customer Experience Customer Experience is about what you DO, Not whay you SAY.
  53. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Customer Experience ………………………………………….………..……………..………………………………………… Service schizophrenia
  54. …………………………………………..… Customer Experience The science of managing expectations. …………………………………………..…
  55. ………………………………………….. Customer Experience …………………………………………..
  56. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Employees Conversations Customers Conversation Management is about observing, facilitating & joining.
  57. ………………………………………..……..… Conversation ………………………………………..……..…
  58. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Content Employees Customers Content should be the start of a good conversation
  59. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Content ………………………………………….………..……………..………………………………………… Content does NOT equal campaign
  60. ………………………………………….………..……………..………………………………………… Content ………………………………………….………..……………..………………………………………… Specific update, project or campaign
  61. ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..…………………………………………
  62. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Collaboration Employees Customers Collaboration is an extreme form of customer centricity.
  63. ………………………………………….………..……………..………………………………………… Consumers are probably the most effective consultants your company can hire. ………………………………………….………..……………..…………………………………………
  64. ………………………………………..……..… Collaboration Involve customers in EVERYTHING you do. ………………………………………..……..…
  65. ………………………… They are employees that are not on the payroll …………………………
  66. @Steven_insites Steven@insites.eu
  67. ROADMAP to CHANGE ………………………………………….………..……………..………………………………………… Road to BECOME a Conversation Company ………………………………………….………..……………..…………………………………………
  68. ………………………………………….………..……………..………………………………………… Start now! ………………………………………….………..……………..…………………………………………
  69. Hours left to start your change. Good luck!
  70. Thank you! ………………………………………….………..……………..………………………………………… Let’s connect on linkedin.com/in/stevenvanbelleghem @steven_insites Steven@insites.eu ………………………………………….………..……………..…………………………………………

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