Creative Caricature Marketing Consultant, Elgin Subwaysurfer Bolling Tells you how you can use cartoons and caricatures to enhance your online presence, and promote your information products and services.
http://www.subwaysurfer.blogspot.com
3. It’s STILL a JUNGLE
Out There.
The same old predators are there playing the same corporate snatch and grab
game, only this time, the playing field is different.
In the new economy, Its not about YOU it’s about THEM and WE. It’s social.
Only those who are able to change their mental , emotional and spiritual
attitude are going to be able to breathe the fresh air of success, and eat the
green leaves of increased profits.
In today's corporate worlds you can no longer be, strong as a bull, sly like a fox,
Solid like an elephant,, cunning like an alligator, fierce, like a rhino , or even a
king, of beasts like a lion…….
Okay, I've taken this jungle analogy way far now. You get the picture.
USING ART to sell your products
will enable you to reach profits your
competition on the ground only dreams about.
Turn the
pages and
find out
how
4. ABOUT THE AUTHOR
Elgin Bolling
www.subwaysurfer.blogspot.com
cartoons4u2@aol.com
347 424 5349
Hello, my name is Elgin SubwaySurfer Bolling, your
Creative Caricature Marketing Consultant.
Since 1990 I have been helping my clients sell their
products and celebrate their success, as a
professional illustrator and one of New York City's
most sought after Live Caricature Entertainers.
As a former “old school” paste up “ artist for a major Brooklyn
weekly, I learned to make effective ad copy that sells. My job was
to create clip art, as well as full, half, and quarter page ads for our
clients. I learned firsthand, that no matter how timely your
information, or revolutionary your product, unless you can get
people to stop and look long enough to read what you’ve got, they
ARENT going to buy.
5. ABOUT THE AUTHOR
Elgin Bolling
www.subwaysurfer.blogspot.com
cartoons4u2@aol.com
I consistently created illustrations that not only made people stop,
but made them laugh. I found out that once a person starts
laughing, in no time they will start paying. cash AND attention.
The worst thing in business is to be ignored, and I'm committed to
creating art for my clients that gets them noticed.
As I eluded to earlier. and will keep on mentioning throughout this
book.“IT’S A NEW DAY” for entrepreneurs. If you are a small
business owner, the playing field has been leveled, if you are an
established business owner, you’d better get with the program.
Either way, you can use cartoons to enhance your promotional
materials online and offline . I hope when you make your
decision, you will use my services to do so.
6. E BOOK COVERS
What EVER your passion is, you should be writing
about it. In today's business climate, the top earners
are also authors. E book publishing is a phenomenal
money making industry that is not only creating
cottage industry celebrities, but enabling companies
to enhance their visibility at virtually no cost. All you
need is your knowledge of a given subject, a word
processor, a PDF program, and you are an author!
That’s the EASY Part… The Question Is,
How do you Get people to STOP and
READ your book?
On average, a person decidesn 8 seconds whether they are
going to read a book or not. That means you have to give
them something eye catching to make them STOP long
enough to want to crack open your book to read. That’s where
cartoons and caricatures come in again!
I work with you to create engaging humorous eye catching art
to make your customers stop to look at your content.
Your ebook can also be used as an effective promotional “give
away” item to tell clients about your products and services.
7.
8. Interior Ebook Illustration
Why stop at just using cartoons/caricatures for the E Book Cover?
You can also use art to spice up the interior pages as well. The
possibilities and combinations are limited to your imagination. We
just draw on paper what you see in your minds eye.
9. COMING TO A MOBILE DEVICE NEAR YOU!
Here is a great example of how one of our clients is
using the art for one of his ebook projects to enhance
his online presence and line his pockets. Its that easy !
These days every thing has gone mobile! Any
business leader who is not promoting this way, will
soon not be in business period. I cant tell you what to
write, but I sure can draw you a picture that will
increase the chances of getting your product noticed!
10. E Book Covers
There’s nothing like reading a thankful reply from a
satisfied customer. It’s a response I've grown accustomed
to hearing, and hope to hear from you!
12. Coffee Connoisseur
The Ultimate Buyers Guide
By Java Junkie Jane
Cover illustration by Elgin Subwaysurfer Bolling
13. E Book Covers
By Emma Stanley
Cover Illustration by Elgin Subwaysurfer Bolling
14. “BAD DOG!”
How To Housetrain Your Puppy
Without Driving Yourself Crazy!
Dog Training Series One
By Victor Robinson
Master Dog Trainer
Cover Illustration by Elgin Subwaysurfer Bolling
15. Here’s a few of my own Ebook Covers
Visit www.subwaysurfer.blogspot.com
for info on obtaining any of these
ebooks.
19. LOGO AND AVATARS
For that Personal touch
A touch of humor definitely makes you
much approachable to your clients, in
today's business climate your customers
want to know YOU not “your company”
that’s what social media is all about.
Caricatures and cartoon avatars can
help convey that message.
Were not taking slapstick here or making
you look ridiculous
( unless that’s what you want!)
20. LOGO AND AVATARS
For that Personal touch
Unless you are currently in a witness
protection program, this silhouette
should not be your avatar! The
message that’s unintentionally
communicated is, “I don’t want to be
known.” In today’s social media
business climate, your clients and
colleagues want to connect with YOU.
Using personalized caricature/cartoon
logos and avatars are excellent ways to
show off your personality.
Our artist works with you to
create an image that
shows whatever side of
your personality you
want to show off,
whether that be
conservative, or playful!
Its totally up to you!
We’ll even show off that
“macho” razor stubble, if
you like, You handsome
devil, you!
21. LOGO AND AVATARS
For that Personal touch
YOUR UNIQUE SELLING POINT
IS YOUR PERSONALITY
It’s the one thing that
cannot be duplicated or
manufactured.
People buy your
products, solicit your
services, read your
blogs, subscribe to your
newsletters because they
are getting YOU! A
playful logo/avatar helps
to show off what is
unmistakably YOU.
22. LOGO AND AVATARS
For that Personal touch
A good avatar should
not only capture your
likeness, but your
company’s core concept
as well.
I take pride in doing
both, and work with you
tirelessly until you are
satisfied.
I have over twenty years
experience in the art of
caricature/portrait
drawing.
25. Logo/Avatar “facelifts”
Maybe you don’t need a new logo created, but just a facelift
on your existing one. We can do that for you too. Our artist
is an experienced character designer with a skilled hand
that is able to mimic just about any existing style, within
reason of course!
This client wanted us to draw his existing logo character in
more some engaging positions. We were glad to comply.
These logo recreations were done for Loadsniffer.com
26. Maybe you’d like to “hire” a celebrity!?
Maybe you don’t want YOUR image to appear in your promotional advertizing,
maybe you want to “borrow a celebrity! We enable you to do that at a fraction
of the cost! As a trained caricature artist, drawing likenesses of famous people,
whether they be Wine TV’s Social Medial Mogul, Gary Vanderchuck, or
Former Gov Arnold Schwartzenegger, we’ve got you covered!
27. Maybe you’d like to “hire” a celebrity!?
These Concept Drawings were commissioned by BET
Video show, “106 & PARK, as part of a promotional
champagne spot for the WOLVERINE Movie starring
actor, Hugh Jackman. In the spot, Jackman narrates
how Wolverine would handle these fictional hip hop
characters, of Lil’ Wanye,, Kanye West, Ciara and Puffy
28. Character Design for Animation and sequential art
If you are a filmmaker, or
storyteller, you need
characters to populate your
universe. You need
characters who are
interesting and engaging
enough so that your
audience can pay attention
to your storyline and content.
We work closely with you to
develop characters that are
memorable!
29. EDITORIAL ILLUSTRATION
If You are politically astute,
but artistically deficient,
no need to worry, I can
easily illustrate your
editorial copy.
As an editorial artist for
The Award Winning,
THE WAVE NEWSPAPER
in Far Rockaway, NYC,
I am accustomed to
meeting deadlines, and
drawing humorously with
pin point accuracy.
30. Public Service Messages & Training Manuals
Lets face it, people HATE to be
follow rules, and be told what to
do. And yet, in order for a
company to run smoothly, rules
must be enforced. Cartoons and
Caricatures can be used in your
public service messages and
Employee training manuals to
humorously get your point across
in a non confrontational way.
You can choose from some of our
premade materials like those
featured here, or work our artist to
customize your own.
31. PowerPoint Presentation
For Serious Fun.
PowerPoint Presentations are serious matters.
Which is why from time to time you should interject some fun.
Instead of using the same boring clip art,
wake your audience up with a
customized cartoon or caricature.
Audiences remember presentations that are engaging and
enjoyable. That translates into more retention of your
information, rather than excessive clockwatching.
32. PROMOTIONAL ADVERTISING
Cartoons/Caricatures can be used in your offline
advertising in your flyers, postcards, and posters
for limited time events. Why use standard clip art
when you can PERSONALIZE your message?
33. DON’T MISS OUR ANNUAL
DOOR BUSTER
Saturday , June 16
Doors open at 5AM!
You can use clip art for SOME things, but there are
those times when you want to hit your customers over
the head with a sledgehammer, (metaphorically
speaking) A customized cartoon like this one will
definitely not be ignored!
34. Company Greeting Cards
Cartoons/caricature can easily be used to create
personalized greeting card illustration to send to your
clients and employees it add a personal touch!
From all of us to all of you,!
HAPPY HOLIDAYS!
35. GIFT CARICATURE
Employee/Client Recognition
Pictures can be
customized to portray a
person’s hobby, their
“tagline”, and of course,
their company affiliation
Cartoons/caricature is a unique way to reward clients and
employees by giving a personalized gift they can hang on their
wall, or use in their promotional materials.
36. LIVE PARTY CARICATURE!
Why not make yourself and your employees into individual
cartoons of themselves? As one of NYC’s most sought
after party artists I have drawn at thousands of
corporate events, tradeshows, Fundraisers and meetups.
Live drawing is a cost effective form of entertainment that
can also be used as a way to promote your business!
Simply preprint your company’s info on each sheet and
you have an advertisement that they will keep forever!
www.subwaysurfer.blogspot.com
347 424 5349
cartoons4u2@aol.com
37. CONCEPT CARTOONING
Takes Time and Patience. I realize that.
This is why I don’t rush the process. After
all, this is YOUR business, and you want
things to look as perfect as possible.
I communicate with you every step of the way, until the job
is done exactly the way you want. I also give you my
solutions if a concept you are envisioning doesn’t work.
I don’t want you to
just be “satisfied”
with my service. I
want you to be
AMAZED.
38. Video,MP3,& CD Covers
Smart musicians like Aussie Vocal Coach, Ian Castle,
realize the power in using caricature/cartooning
in their promotional advertising for their information products.
“In today's very competitive world of
online business you need to
stand out from the crowd. You
need a brand and image that is
instantly recognizable and will set
you apart from your
competition. I wanted a brand
image that would show my
personality and represent who I
am as a person, a performer and
a business person”
IAN CASTLE
39. Video,MP3,& CD Covers
“ Elgin was able design a
caricature of myself that I
have used for online
marketing, avatar pictures
for my youtube and
facebook profiles, ebook
covers, video and audio
courses and the main
header image for my
website”
“I was after an image that would portray class, personality
and a touch of humor and he delivered it and more.
Elgin's design has been a huge part of my "online image"
and has helped me build a large online audience and a
very marketable brand.”
IAN CASTLE
International Vocal Coach
http://www.aussievocalcoach.com/
40. Youtube Animation
No need to even talk about the phenomenon that youtube has
become. Having a video on youtube increases your visibility
exponentially. International Vocal Coach and performer, Erik
Dillard, noticed a marked increased in his viewership when he
used caricature/cartoons in his animation/video projects.
http://www.youtube.com/user/lloyd614
‘When I was hoping for a new
look for my web series “The
Erik Dillard Vocal Clinic”, I
had no idea I would encounter
such an amazing artist, mind and
creator like Elgin SubwaySurfer
Bolling. The nature of my
business is in the field of Vocal
Training. Elgin immediately
vibed with my vision and took
my show from being entertaining
to being spectacular.
41. Interactive Animation
I love the attention to detail that Elgin shows in all of his
illustrations. He’s done several caricatures for me including Nicki
Minaj, Drake and Jennifer Hudson. His ability to make his clients
happy is something that often lacks in today’s market.
42. Youtube Animation
So many artists are only
concerned with their own
creativity. Elgin defies this
by having the ability to
listen and perfect ideas
and concepts that he is
given. I would recommend
him to anyone that is
looking to give his or her
company a facelift. He is
very open-minded and
insightful! All that work
with him will be greatly
impressed!!!
ERIK DILLARD
43. Just One More Thing Before You Go…
READ
This shouldn’t HAVE to be said, but no part , line, sketch, or pixel you’ve
just seen can be duplicated, copied, reproduced, repackaged, or
regurgitated, or outright stolen without the written consent of the artist,.
creator Elgin Subwaysurfer Bolling. These images are the property of the
artist, and many have been purchased by my clients!
cartoons4u2@aol.com
Write me and tell me what you think! And by all
means, HIRE ME!
44. THANK YOU FOR YOUR TIME AND ATTENTION!
Thank you so much for taking the time to read this ebook.
I hope that you found the information useful, and look
forward to working with you to sell your products, or
celebrate your success. Believe it or not , we haven't
even scratched the surface of the OTHER possibilities
that exist for using cartoons/caricatures to promote
your business!
But if you want to find out more, I invite you to email me
personally at cartoons4u2@aol.com. Include in the
subject line, TELL ME MORE! And that’s just what I
will do!
