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Social Media 201
Next Step Engagement
@NikkiSunstrum
State of Michigan
Social Engagement Coordinator
May 22, 2013
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Who I am…
Nicole Sunstrum
• B.S. in Political Science & M.A. in
Education
• Skilled in making dull things interesting &
teaching complicated stuff in ways
everyone can understand
• Master manipulator of content & small
children
• Throws parades for fun
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How I got here…
2008 ~ Listening and Learning
2009 ~ Participating in the
conversation
2010 ~ Strategy and development
2011 ~ Policy, procedure and best
practices
2012 ~ The Year of Collaboration
and Social Good
2013 ~ Visualization and Innovation
• 140 active social media
accounts
• Operating across three
primary and five secondary
platforms
• Engaging almost 5 million
constituents each day
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www.michigan.gov/socialmedia
One stop shop for all things social in Michigan government
• Inventory
• Policy
• Procedures
• Style Guide
• Resources
• Campaigns
• Accomplishments
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Internet-based applications that build on the
ideological and technological foundations, which
allow the creation and exchange of user-generated
content.
www.wikipedia.com
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Not just one, but many
Cross promotion of initiatives,
programs and information
amplifies our message and
presents a unified image.
Add tags, photos and links to
additional content on your
website
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Standing out in the crowd
Pick one and do it well…
• Twitter for customer service
• Yelp for recommendations
• Vine for sharing tips or events
• Pinterest for new product display
• Facebook for promotions
• LinkedIn for recruitment
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Caution
Don’t…
Only connect with the intent to
sell
Connect but never interact
Spam
Copy and paste across networks
Forget who you are and why you
are here
Negate the power of social and
that it is forever
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It’s all about the ROI baby
• Clicks and impressions and actions, oh my…
• $174
• Not all fans are created equally
• Ask yourself why does it matter?