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2008 GMAC Professional Development
1.
Recruiting 2.0
Brian Wm. Niles
2.
Interactive Recruiting Solutions
Email, Blogs, Social Networks Search Campaigns, Campus Visits Student Recruitment Manager (SRM)
3.
6,000 ft.
600 ft. 6 ft.
4.
6,000 ft. Opportunities
Challenges
5.
High School Graduates.
6.
Questions We’re Asking
How have you prepared for the decline? Have you prioritized the adult market?
7.
Generational Shift.
(students parents)
8.
GI Generation (84-107)
Silent Generation (66-83) Baby-Boomers (48-65) Generation X (27-47) Millennials (5-26) New Silent Generation (0-4)
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