1. Campus Visits
What Can We Do Better?
Text
NAADA 2010
Jeff Kallay, VP Consulting, “Apostle of Authenticity”
2. What Do They Want?
- Basics that work
- Honesty and Authenticity
- Information and Insider Tips
- Customizaton - They want what
they want when they want it
5. Los Angeles Times
LA Times Article: On vacation -- at a college campus Read Trent’s blog post
6. Los Angeles Times
But most college tour
scripts are numbingly
similar, and information is
not really the point.
Students and their families
are looking for the ineffable
moment when, through
some alchemy of
atmosphere, setting or
vibe, they suddenly know
this is the place for them.
LA Times Article: On vacation -- at a college campus Read Trent’s blog post
11. Fix the Basics
- Campus Visit Info on Web
- Registration/Confirmation/Expecation
- Wayfinding Signage
- “A Clean, Well-Lighted Place”
- Especially those Restrooms
28. “Most Trusted”
- 84% use the web most heavily in
researching colleges
- 71% say the campus visit is the
most trusted source of information
Eduventures 2007 Survey of 7,867 High school junior and seniors.
Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
73. 5 Steps for Change
1. Pecha Kucha is the Goal for all
Admission Presentations
2 Become the Pecha Kucha Expert
3. Study, Join and Create
4. Educate the Rest of Campus
5. Set Presentation Guidelines/Rules
and Create Templates:
Limit Text, More Photos More Stories
74. Want More? Read Our Blogs:
TargetX Blog at www.targetx.com/ithink/
75. Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
76. Download Session PDF
#1 Go to www.targetx.com
click iThink Blog
click Slide Presentations
#2 Go to www.slideshare.net/targetx
#3 Look for email with link
77. Campus Visits
What Can We Do Better?
NAADA 2010
Text
Jeff Kallay, VP Consulting, “Apostle of Authenticity”
kallay@targetx.com
