SlideShare une entreprise Scribd logo

Kotler15 Basic

•Télécharger en tant que PPT, PDF•
•
T
taylandemirkaya

Kotler15 Basic

FormationBusiness
1  sur  25
Advertising, Sales Promotion, and Public Relations Chapter 15
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Case Study Crispin Porter & Bogusky
Definition ,[object Object],[object Object],Goal 1: Understand the roles of advertising, sales promotion and public relations
Advertising ,[object Object],[object Object],[object Object],Goal 1: Understand the roles of advertising, sales promotion and public relations
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creative Execution Styles ,[object Object],Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major Media Types ,[object Object],Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 2: Know the major decisions involved in developing an advertising program
Definition ,[object Object],[object Object],Goal 3: Learn how sales promotion campaigns are developed and implemented
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],Goal 3: Learn how sales promotion campaigns are developed and implemented
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Learn how sales promotion campaigns are developed and implemented
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Consumer Promotion Tools Goal 3: Learn how sales promotion campaigns are developed and implemented
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Learn how sales promotion campaigns are developed and implemented
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Learn how sales promotion campaigns are developed and implemented
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Learn how sales promotion campaigns are developed and implemented
Definition ,[object Object],[object Object],Goal 4: Learn how companies use public relations
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations Functions Goal 4: Learn how companies use public relations
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Learn how companies use public relations
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations Tools Goal 4: Learn how companies use public relations

Recommandé

Chapter 18 - Managing Mass Communications and Personal Communications
Chapter 18 - Managing Mass Communications and Personal CommunicationsChapter 18 - Managing Mass Communications and Personal Communications
Chapter 18 - Managing Mass Communications and Personal CommunicationsDr. Ankit Kesharwani
 
Chapter 22 - Managing a Holistics Marketing Organizations
Chapter 22 - Managing a Holistics Marketing OrganizationsChapter 22 - Managing a Holistics Marketing Organizations
Chapter 22 - Managing a Holistics Marketing OrganizationsDr. Ankit Kesharwani
 
Ch 18 Managing Mass Communication
Ch 18 Managing Mass CommunicationCh 18 Managing Mass Communication
Ch 18 Managing Mass Communicationchingmarcial
 
Advertising, sales promotion & public relation (principles of marketing)
Advertising, sales promotion & public relation (principles of marketing)Advertising, sales promotion & public relation (principles of marketing)
Advertising, sales promotion & public relation (principles of marketing)Denni Domingo
 
Ch18 - Managing Mass Communication
Ch18 - Managing Mass CommunicationCh18 - Managing Mass Communication
Ch18 - Managing Mass Communicationtheresias
 
Ch18 Managing Mass Communications: A Visual Model
Ch18 Managing Mass Communications: A Visual ModelCh18 Managing Mass Communications: A Visual Model
Ch18 Managing Mass Communications: A Visual Modelbeapacheco
 
Advertising and sales promotions
Advertising and sales promotionsAdvertising and sales promotions
Advertising and sales promotionsAditya Mehta
 
Advertising and sales promotion
Advertising and sales promotionAdvertising and sales promotion
Advertising and sales promotionVincent Cortiñas
 

Recommandé

Chapter 18 - Managing Mass Communications and Personal Communications
Chapter 18 - Managing Mass Communications and Personal CommunicationsChapter 18 - Managing Mass Communications and Personal Communications
Chapter 18 - Managing Mass Communications and Personal CommunicationsDr. Ankit Kesharwani
 
Chapter 22 - Managing a Holistics Marketing Organizations
Chapter 22 - Managing a Holistics Marketing OrganizationsChapter 22 - Managing a Holistics Marketing Organizations
Chapter 22 - Managing a Holistics Marketing OrganizationsDr. Ankit Kesharwani
 
Ch 18 Managing Mass Communication
Ch 18 Managing Mass CommunicationCh 18 Managing Mass Communication
Ch 18 Managing Mass Communicationchingmarcial
 
Advertising, sales promotion & public relation (principles of marketing)
Advertising, sales promotion & public relation (principles of marketing)Advertising, sales promotion & public relation (principles of marketing)
Advertising, sales promotion & public relation (principles of marketing)Denni Domingo
 
Ch18 - Managing Mass Communication
Ch18 - Managing Mass CommunicationCh18 - Managing Mass Communication
Ch18 - Managing Mass Communicationtheresias
 
Ch18 Managing Mass Communications: A Visual Model
Ch18 Managing Mass Communications: A Visual ModelCh18 Managing Mass Communications: A Visual Model
Ch18 Managing Mass Communications: A Visual Modelbeapacheco
 
Advertising and sales promotions
Advertising and sales promotionsAdvertising and sales promotions
Advertising and sales promotionsAditya Mehta
 
Advertising and sales promotion
Advertising and sales promotionAdvertising and sales promotion
Advertising and sales promotionVincent Cortiñas
 
Chapters 17, 18 and 19: Managing Mass and Personal Communications
Chapters 17, 18 and 19: Managing Mass and Personal CommunicationsChapters 17, 18 and 19: Managing Mass and Personal Communications
Chapters 17, 18 and 19: Managing Mass and Personal CommunicationsMay Bonifacio
 
Steps required in developing an advertising program
Steps required in developing an advertising programSteps required in developing an advertising program
Steps required in developing an advertising programSameer Mathur
 
What steps are required in developing an advertising program?
What steps are required in developing an advertising program?What steps are required in developing an advertising program?
What steps are required in developing an advertising program?Sameer Mathur
 
Advertising & Sales Promotion - IMC
Advertising & Sales Promotion - IMCAdvertising & Sales Promotion - IMC
Advertising & Sales Promotion - IMCJudhie Setiawan
 
Marketing or promotion expenditure budgets
Marketing or promotion expenditure budgets Marketing or promotion expenditure budgets
Marketing or promotion expenditure budgets Guerillateacher
 
Promotion mix & Marketing Communication
Promotion mix & Marketing CommunicationPromotion mix & Marketing Communication
Promotion mix & Marketing CommunicationAdil312
 
Advertising copy
Advertising copyAdvertising copy
Advertising copyMushfiqul Hassan
 
Advertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public RelationsAdvertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public RelationsTarun Arya
 
Advertising Media Selection
Advertising Media SelectionAdvertising Media Selection
Advertising Media SelectionEkak Hardianto
 
What are the steps required in developing an advertising program
What are the steps required in developing an advertising programWhat are the steps required in developing an advertising program
What are the steps required in developing an advertising programSameer Mathur
 
Advertising management
Advertising managementAdvertising management
Advertising managementsudheer kumar
 
Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)JeVaughn Ferguson
 
2011.15 marketing principles
2011.15 marketing principles2011.15 marketing principles
2011.15 marketing principlesStephan Langdon
 
Market advertizing
Market advertizingMarket advertizing
Market advertizingSohar Bakhsh
 
Promotion
PromotionPromotion
PromotionARUNAYESUDAS
 
Advertising management
Advertising managementAdvertising management
Advertising managementChandan Singh
 
Integrated Promotion Decisions
Integrated Promotion DecisionsIntegrated Promotion Decisions
Integrated Promotion DecisionsVikram Dahiya
 
Advertising and sales promotion question paper
Advertising and sales promotion question paperAdvertising and sales promotion question paper
Advertising and sales promotion question paperVishal Milwani
 
Advertising: Nature, Scope & Types
Advertising: Nature, Scope & TypesAdvertising: Nature, Scope & Types
Advertising: Nature, Scope & TypesAnubha Rastogi
 
The Project UT, 2008 Service Organization
The Project UT, 2008 Service OrganizationThe Project UT, 2008 Service Organization
The Project UT, 2008 Service OrganizationDoug Farmer
 
Chap15 econ 161
Chap15 econ 161Chap15 econ 161
Chap15 econ 161guest0d3f0f
 
Retailer originated sales promotion and public relation
Retailer originated sales promotion and public relationRetailer originated sales promotion and public relation
Retailer originated sales promotion and public relationNiharika Sharma
 

Contenu connexe

Tendances

Chapters 17, 18 and 19: Managing Mass and Personal Communications
Chapters 17, 18 and 19: Managing Mass and Personal CommunicationsChapters 17, 18 and 19: Managing Mass and Personal Communications
Chapters 17, 18 and 19: Managing Mass and Personal CommunicationsMay Bonifacio
 
Steps required in developing an advertising program
Steps required in developing an advertising programSteps required in developing an advertising program
Steps required in developing an advertising programSameer Mathur
 
What steps are required in developing an advertising program?
What steps are required in developing an advertising program?What steps are required in developing an advertising program?
What steps are required in developing an advertising program?Sameer Mathur
 
Advertising & Sales Promotion - IMC
Advertising & Sales Promotion - IMCAdvertising & Sales Promotion - IMC
Advertising & Sales Promotion - IMCJudhie Setiawan
 
Marketing or promotion expenditure budgets
Marketing or promotion expenditure budgets Marketing or promotion expenditure budgets
Marketing or promotion expenditure budgets Guerillateacher
 
Promotion mix & Marketing Communication
Promotion mix & Marketing CommunicationPromotion mix & Marketing Communication
Promotion mix & Marketing CommunicationAdil312
 
Advertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public RelationsAdvertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public RelationsTarun Arya
 
Advertising Media Selection
Advertising Media SelectionAdvertising Media Selection
Advertising Media SelectionEkak Hardianto
 
What are the steps required in developing an advertising program
What are the steps required in developing an advertising programWhat are the steps required in developing an advertising program
What are the steps required in developing an advertising programSameer Mathur
 
Advertising management
Advertising managementAdvertising management
Advertising managementsudheer kumar
 
Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)JeVaughn Ferguson
 
2011.15 marketing principles
2011.15 marketing principles2011.15 marketing principles
2011.15 marketing principlesStephan Langdon
 
Market advertizing
Market advertizingMarket advertizing
Market advertizingSohar Bakhsh
 
Advertising management
Advertising managementAdvertising management
Advertising managementChandan Singh
 
Integrated Promotion Decisions
Integrated Promotion DecisionsIntegrated Promotion Decisions
Integrated Promotion DecisionsVikram Dahiya
 
Advertising and sales promotion question paper
Advertising and sales promotion question paperAdvertising and sales promotion question paper
Advertising and sales promotion question paperVishal Milwani
 
Advertising: Nature, Scope & Types
Advertising: Nature, Scope & TypesAdvertising: Nature, Scope & Types
Advertising: Nature, Scope & TypesAnubha Rastogi
 

Tendances (19)

Chapters 17, 18 and 19: Managing Mass and Personal Communications
Chapters 17, 18 and 19: Managing Mass and Personal CommunicationsChapters 17, 18 and 19: Managing Mass and Personal Communications
Chapters 17, 18 and 19: Managing Mass and Personal Communications
 
Steps required in developing an advertising program
Steps required in developing an advertising programSteps required in developing an advertising program
Steps required in developing an advertising program
 
What steps are required in developing an advertising program?
What steps are required in developing an advertising program?What steps are required in developing an advertising program?
What steps are required in developing an advertising program?
 
Advertising & Sales Promotion - IMC
Advertising & Sales Promotion - IMCAdvertising & Sales Promotion - IMC
Advertising & Sales Promotion - IMC
 
Marketing or promotion expenditure budgets
Marketing or promotion expenditure budgets Marketing or promotion expenditure budgets
Marketing or promotion expenditure budgets
 
Promotion mix & Marketing Communication
Promotion mix & Marketing CommunicationPromotion mix & Marketing Communication
Promotion mix & Marketing Communication
 
Advertising copy
Advertising copyAdvertising copy
Advertising copy
 
Advertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public RelationsAdvertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public Relations
 
Advertising Media Selection
Advertising Media SelectionAdvertising Media Selection
Advertising Media Selection
 
What are the steps required in developing an advertising program
What are the steps required in developing an advertising programWhat are the steps required in developing an advertising program
What are the steps required in developing an advertising program
 
Advertising management
Advertising managementAdvertising management
Advertising management
 
Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)
 
2011.15 marketing principles
2011.15 marketing principles2011.15 marketing principles
2011.15 marketing principles
 
Market advertizing
Market advertizingMarket advertizing
Market advertizing
 
Promotion
PromotionPromotion
Promotion
 
Advertising management
Advertising managementAdvertising management
Advertising management
 
Integrated Promotion Decisions
Integrated Promotion DecisionsIntegrated Promotion Decisions
Integrated Promotion Decisions
 
Advertising and sales promotion question paper
Advertising and sales promotion question paperAdvertising and sales promotion question paper
Advertising and sales promotion question paper
 
Advertising: Nature, Scope & Types
Advertising: Nature, Scope & TypesAdvertising: Nature, Scope & Types
Advertising: Nature, Scope & Types
 

En vedette

The Project UT, 2008 Service Organization
The Project UT, 2008 Service OrganizationThe Project UT, 2008 Service Organization
The Project UT, 2008 Service OrganizationDoug Farmer
 
Retailer originated sales promotion and public relation
Retailer originated sales promotion and public relationRetailer originated sales promotion and public relation
Retailer originated sales promotion and public relationNiharika Sharma
 
Lfa procurement, logistics and supply chain solutions 2013
Lfa procurement, logistics and supply chain solutions 2013Lfa procurement, logistics and supply chain solutions 2013
Lfa procurement, logistics and supply chain solutions 2013Rostislav Ryabko
 
role of sales promotion in FMCG Sector (Bathing Soaps)
role of sales promotion in FMCG Sector (Bathing Soaps)role of sales promotion in FMCG Sector (Bathing Soaps)
role of sales promotion in FMCG Sector (Bathing Soaps)Yug Bokadia
 
personal selling and direct marketing
personal selling and direct marketingpersonal selling and direct marketing
personal selling and direct marketingDarwin Granadozin
 
Promotion mix"methods of promotion"
Promotion mix"methods of promotion"Promotion mix"methods of promotion"
Promotion mix"methods of promotion"Abid Siddiqui
 
Promotion Mix (Sales Promotion and Personal Selling)
Promotion Mix (Sales Promotion and Personal Selling)Promotion Mix (Sales Promotion and Personal Selling)
Promotion Mix (Sales Promotion and Personal Selling)Dr. Durgaprasad Navulla
 
ROLE OF SALES PROMOTION ON FMCG
ROLE OF SALES PROMOTION ON FMCGROLE OF SALES PROMOTION ON FMCG
ROLE OF SALES PROMOTION ON FMCGsukesh gowda
 
Marketing Communication
Marketing CommunicationMarketing Communication
Marketing CommunicationRupizGroup
 
Tools of sales promotion
Tools of sales promotionTools of sales promotion
Tools of sales promotionsumkrishna
 
Logistics and supply chain management
Logistics and supply chain managementLogistics and supply chain management
Logistics and supply chain managementsnbagh1008
 
Logistics and Supply Chain
Logistics and Supply ChainLogistics and Supply Chain
Logistics and Supply ChainVikram Dahiya
 

En vedette (18)

The Project UT, 2008 Service Organization
The Project UT, 2008 Service OrganizationThe Project UT, 2008 Service Organization
The Project UT, 2008 Service Organization
 
Chap15 econ 161
Chap15 econ 161Chap15 econ 161
Chap15 econ 161
 
Retailer originated sales promotion and public relation
Retailer originated sales promotion and public relationRetailer originated sales promotion and public relation
Retailer originated sales promotion and public relation
 
Lfa procurement, logistics and supply chain solutions 2013
Lfa procurement, logistics and supply chain solutions 2013Lfa procurement, logistics and supply chain solutions 2013
Lfa procurement, logistics and supply chain solutions 2013
 
role of sales promotion in FMCG Sector (Bathing Soaps)
role of sales promotion in FMCG Sector (Bathing Soaps)role of sales promotion in FMCG Sector (Bathing Soaps)
role of sales promotion in FMCG Sector (Bathing Soaps)
 
personal selling and direct marketing
personal selling and direct marketingpersonal selling and direct marketing
personal selling and direct marketing
 
MARKETING-CH10
MARKETING-CH10MARKETING-CH10
MARKETING-CH10
 
Promotion mix"methods of promotion"
Promotion mix"methods of promotion"Promotion mix"methods of promotion"
Promotion mix"methods of promotion"
 
Promotion Mix (Sales Promotion and Personal Selling)
Promotion Mix (Sales Promotion and Personal Selling)Promotion Mix (Sales Promotion and Personal Selling)
Promotion Mix (Sales Promotion and Personal Selling)
 
Elements of promotion mix
Elements of promotion mixElements of promotion mix
Elements of promotion mix
 
ROLE OF SALES PROMOTION ON FMCG
ROLE OF SALES PROMOTION ON FMCGROLE OF SALES PROMOTION ON FMCG
ROLE OF SALES PROMOTION ON FMCG
 
Marketing Communication Process
Marketing Communication ProcessMarketing Communication Process
Marketing Communication Process
 
Marketing Communication
Marketing CommunicationMarketing Communication
Marketing Communication
 
Tools of sales promotion
Tools of sales promotionTools of sales promotion
Tools of sales promotion
 
Promotion Mix
Promotion MixPromotion Mix
Promotion Mix
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 
Logistics and supply chain management
Logistics and supply chain managementLogistics and supply chain management
Logistics and supply chain management
 
Logistics and Supply Chain
Logistics and Supply ChainLogistics and Supply Chain
Logistics and Supply Chain
 

Similaire à Kotler15 Basic

Advertizing Planning & Strategy.pptx
Advertizing Planning & Strategy.pptxAdvertizing Planning & Strategy.pptx
Advertizing Planning & Strategy.pptxShriniVempali
 
Promotions
Promotions Promotions
Promotions Henry K
 
Advertising Planning and Strategy.ppt
Advertising Planning and Strategy.pptAdvertising Planning and Strategy.ppt
Advertising Planning and Strategy.pptsrinivasarao642717
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mixSagar Gadekar
 
Communication strategies
Communication strategiesCommunication strategies
Communication strategiesprince.surya
 
Advertising
AdvertisingAdvertising
Advertisingmssd
 
An introduction to IMC
An introduction to IMCAn introduction to IMC
An introduction to IMCERIC HEWSON
 
Notes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementNotes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementSyed Valiullah Bakhtiyari
 
International Marketing Communication and its process..promotional tools
International Marketing Communication and its process..promotional tools International Marketing Communication and its process..promotional tools
International Marketing Communication and its process..promotional tools Radhika Arora
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsSumit Pradhan
 
Top 10 Concepts(Final Ok)
Top 10 Concepts(Final Ok)Top 10 Concepts(Final Ok)
Top 10 Concepts(Final Ok)henryoliwag
 
Chapter 9 marketing communication
Chapter 9 marketing communication Chapter 9 marketing communication
Chapter 9 marketing communication Shadina Shah
 
IMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptxIMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptxsarfaraz karim
 
Notes on Promotion and Distribution Management
Notes on Promotion and Distribution ManagementNotes on Promotion and Distribution Management
Notes on Promotion and Distribution ManagementSyed Valiullah Bakhtiyari
 

Similaire à Kotler15 Basic (20)

4604431
46044314604431
4604431
 
Advertising sales promo
Advertising sales promoAdvertising sales promo
Advertising sales promo
 
Kotler14 Basic
Kotler14 BasicKotler14 Basic
Kotler14 Basic
 
CHAPTER9.ppt
CHAPTER9.pptCHAPTER9.ppt
CHAPTER9.ppt
 
Advertizing Planning & Strategy.pptx
Advertizing Planning & Strategy.pptxAdvertizing Planning & Strategy.pptx
Advertizing Planning & Strategy.pptx
 
Promotions
Promotions Promotions
Promotions
 
Advertising Planning and Strategy.ppt
Advertising Planning and Strategy.pptAdvertising Planning and Strategy.ppt
Advertising Planning and Strategy.ppt
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mix
 
Advertising
AdvertisingAdvertising
Advertising
 
Communication strategies
Communication strategiesCommunication strategies
Communication strategies
 
Advertising
AdvertisingAdvertising
Advertising
 
An introduction to IMC
An introduction to IMCAn introduction to IMC
An introduction to IMC
 
Notes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementNotes of Promotion and Distribution Management
Notes of Promotion and Distribution Management
 
International Marketing Communication and its process..promotional tools
International Marketing Communication and its process..promotional tools International Marketing Communication and its process..promotional tools
International Marketing Communication and its process..promotional tools
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
 
Top 10 Concepts(Final Ok)
Top 10 Concepts(Final Ok)Top 10 Concepts(Final Ok)
Top 10 Concepts(Final Ok)
 
Chapter 9 marketing communication
Chapter 9 marketing communication Chapter 9 marketing communication
Chapter 9 marketing communication
 
IMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptxIMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptx
 
Notes on Promotion and Distribution Management
Notes on Promotion and Distribution ManagementNotes on Promotion and Distribution Management
Notes on Promotion and Distribution Management
 
Chap14 econ 161
Chap14 econ 161Chap14 econ 161
Chap14 econ 161
 

Plus de taylandemirkaya

Marketing Research Intoduction
Marketing Research IntoductionMarketing Research Intoduction
Marketing Research Intoductiontaylandemirkaya
 
Personal Sell Pt1 3dec03
Personal Sell Pt1 3dec03Personal Sell Pt1 3dec03
Personal Sell Pt1 3dec03taylandemirkaya
 

Plus de taylandemirkaya (9)

Marketing Research Intoduction
Marketing Research IntoductionMarketing Research Intoduction
Marketing Research Intoduction
 
Satis Egitimi Icin
Satis Egitimi IcinSatis Egitimi Icin
Satis Egitimi Icin
 
Personal Sell Pt1 3dec03
Personal Sell Pt1 3dec03Personal Sell Pt1 3dec03
Personal Sell Pt1 3dec03
 
Marketing Presentation
Marketing PresentationMarketing Presentation
Marketing Presentation
 
Kotcha16
Kotcha16Kotcha16
Kotcha16
 
Kotler18 Basic
Kotler18 BasicKotler18 Basic
Kotler18 Basic
 
Kotler16 Basic
Kotler16 BasicKotler16 Basic
Kotler16 Basic
 
Kotler 01 Basic
Kotler 01 BasicKotler 01 Basic
Kotler 01 Basic
 
Closing the sale
Closing the saleClosing the sale
Closing the sale
 

Dernier

Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxJisc
 
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxPlant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxUmeshTimilsina1
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxPooja Bhuva
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jisc
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfDr Vijay Vishwakarma
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 

Dernier (20)

Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxPlant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and Modifications
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 

Kotler15 Basic

  • 1. Advertising, Sales Promotion, and Public Relations Chapter 15
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.