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ICTS INTEGRATION IN 
EDUCATION: MOBILE LEARNING 
AND THE TECHNOLOGY 
ACCEPTANCE MODEL (TAM) 
JOSÉ CARLOS SÁNCHEZ PRIETO 
SUSANA OLMOS MIGUELÁÑEZ 
FRANCISCO J. GARCÍA PEÑALVO 
GRIAL RESEARCH GROUP 
EDUCATIONAL RESEARCH INSTITUTE 
UNIVERSITY OF SALAMANCA
CONTEXT AND 
MOTIVATION 
mLearning • Personalization 
• Mobility 
• Multimedia 
• Flexibility 
• Growing number of investigations 
• Wide range of contexts 
• Primary stage 
• Isolated experiences not always successful 
[4, 35, 40] 
[37, 38]
CONTEXT AND 
MOTIVATION 
Didactic quality 
Administration and social partners 
Teaching body 
[9, 25, 30, 42]
CONTEXT AND 
MOTIVATION 
Attitude Towards 
Using 
Perceived 
Usefulness 
Perceived Ease 
of Use 
Behavioral 
Intention 
Actual Use 
TAM MODEL (Davis, 1989) 
• Perceived usefulness: The degree to which a person believes that 
using a particular system would enhance his or her job 
performance. 
• Perceived ease of use: The degree to which a person believes that 
using a particular system would be free of effort. 
[8,11, 26]
CONTEXT AND 
MOTIVATION 
+ 
Theoretical strength and adaptability 
Spread model 
Relatively high percentage of the variance 
- 
Lack of deepening in the external variables 
Data gathering through self-report 
[18, 23, 29]
CONTEXT AND 
MOTIVATION 
Inclusion of external precursors 
Incorporation of factors suggested 
by other theories 
Introduction of contextual factors 
Measurement of final elements 
[16]
STATE OF THE ART 
Particularly widespread 
Commerce, ICTs… 
Educational field 
eLearning, lifelong learning and higher 
education 
Spain 
Few significant experiences of its use
PROBLEM STATEMENT 
OBJECTIVES AND 
HYPOTHESIS 
Research Problem: Teachers’ acceptance of mobile devices 
as tools for the formal educational process. 
Objectives 
• To analyze the different models of technological 
adoption and the features that determine the process of 
acceptance of the informational systems. 
• To develop a model of technological adoption that 
allows to delimit the factors that determine the use of 
the mobile technologies by the primary education 
teachers. 
• To evaluate the acceptance of mobile technologies 
among the primary education teaching body of Castilla 
y León.
PROBLEM STATEMENT 
OBJECTIVES AND 
HYPOTHESIS 
Hypotheses 
• The teachers that perceive a higher ease of use and usefulness 
in the mobile devices will present a more positive attitude 
towards the use. 
• The attitude towards the use of the teachers is positively related 
to their intention of using the technology. And this, in turn, is 
positively related to the actual use of such technology. 
• The teachers with more experience in the use of the mobile 
devices will present a more positive attitude towards their use. 
• The level of enjoyment with the use of the technologies is 
positively related to the attitude towards their use. 
• The social factors (social norm, critical mass) positively affect 
the attitude toward the use of mobile resources by the teaching 
body.
METHODOLOGY 
• Literature Review 
• Validation of an Expanded TAM model 
• Quantitative study of the acceptance of mobile technologies 
by primary education teachers of Castilla y León 
• Qualitative study of the acceptance of mobile technologies 
by primary education teachers
DISERTATION STATUS 
Theoretical model and instrument 
Validation status 
Samplering process
MAIN CONTRIBUTIONS 
Instrument 
• Diagnose and 
predict 
• Facilitate the 
integration of 
ICT 
Research 
• Quantitative 
• Qualitative
CONCLUSIONS 
• The integration of ICTs in education opens new 
methodological options. 
• The teacher constitutes a key factor in the adoption 
process. 
• A tool based on the TAM model can be useful in 
order to study the technology acceptance.
THANK YOU FOR YOUR ATENTION
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ICTs Integration in Education: Mobile learning and the Technology Acceptance Model (TAM)

  • 1. ICTS INTEGRATION IN EDUCATION: MOBILE LEARNING AND THE TECHNOLOGY ACCEPTANCE MODEL (TAM) JOSÉ CARLOS SÁNCHEZ PRIETO SUSANA OLMOS MIGUELÁÑEZ FRANCISCO J. GARCÍA PEÑALVO GRIAL RESEARCH GROUP EDUCATIONAL RESEARCH INSTITUTE UNIVERSITY OF SALAMANCA
  • 2. CONTEXT AND MOTIVATION mLearning • Personalization • Mobility • Multimedia • Flexibility • Growing number of investigations • Wide range of contexts • Primary stage • Isolated experiences not always successful [4, 35, 40] [37, 38]
  • 3. CONTEXT AND MOTIVATION Didactic quality Administration and social partners Teaching body [9, 25, 30, 42]
  • 4. CONTEXT AND MOTIVATION Attitude Towards Using Perceived Usefulness Perceived Ease of Use Behavioral Intention Actual Use TAM MODEL (Davis, 1989) • Perceived usefulness: The degree to which a person believes that using a particular system would enhance his or her job performance. • Perceived ease of use: The degree to which a person believes that using a particular system would be free of effort. [8,11, 26]
  • 5. CONTEXT AND MOTIVATION + Theoretical strength and adaptability Spread model Relatively high percentage of the variance - Lack of deepening in the external variables Data gathering through self-report [18, 23, 29]
  • 6. CONTEXT AND MOTIVATION Inclusion of external precursors Incorporation of factors suggested by other theories Introduction of contextual factors Measurement of final elements [16]
  • 7. STATE OF THE ART Particularly widespread Commerce, ICTs… Educational field eLearning, lifelong learning and higher education Spain Few significant experiences of its use
  • 8. PROBLEM STATEMENT OBJECTIVES AND HYPOTHESIS Research Problem: Teachers’ acceptance of mobile devices as tools for the formal educational process. Objectives • To analyze the different models of technological adoption and the features that determine the process of acceptance of the informational systems. • To develop a model of technological adoption that allows to delimit the factors that determine the use of the mobile technologies by the primary education teachers. • To evaluate the acceptance of mobile technologies among the primary education teaching body of Castilla y León.
  • 9. PROBLEM STATEMENT OBJECTIVES AND HYPOTHESIS Hypotheses • The teachers that perceive a higher ease of use and usefulness in the mobile devices will present a more positive attitude towards the use. • The attitude towards the use of the teachers is positively related to their intention of using the technology. And this, in turn, is positively related to the actual use of such technology. • The teachers with more experience in the use of the mobile devices will present a more positive attitude towards their use. • The level of enjoyment with the use of the technologies is positively related to the attitude towards their use. • The social factors (social norm, critical mass) positively affect the attitude toward the use of mobile resources by the teaching body.
  • 10. METHODOLOGY • Literature Review • Validation of an Expanded TAM model • Quantitative study of the acceptance of mobile technologies by primary education teachers of Castilla y León • Qualitative study of the acceptance of mobile technologies by primary education teachers
  • 11. DISERTATION STATUS Theoretical model and instrument Validation status Samplering process
  • 12. MAIN CONTRIBUTIONS Instrument • Diagnose and predict • Facilitate the integration of ICT Research • Quantitative • Qualitative
  • 13. CONCLUSIONS • The integration of ICTs in education opens new methodological options. • The teacher constitutes a key factor in the adoption process. • A tool based on the TAM model can be useful in order to study the technology acceptance.
  • 14. THANK YOU FOR YOUR ATENTION
  • 15. REFERENCES 1. Aguilar-Luzón, M. C., Berrios-Martos, M. and López-Zafra, E. 2012. The use of computer systems in the study of university subjects: Applying the theory of planned behavior and the theory of technology acceptance. Estudios de Psicología, 33, 2 (May. 2012), 179-190. DOI=10.1174/021093912800676448. 2. Ajzen, I. and Fishbein, M. 1980. Understanding attitudes and predicting social behavior. Prentice-Hall, Englewood Cliffs, NJ. 3. Alenezi, A. R., Abdul Karim, A. M. and Veloo, A. 2010. An Empirical Investigation into the Role of Enjoyment, Computer Anxiety, Computer Self-Efficacy and Internet Experience in Influencing the Students' Intention to Use E-Learning: A Case Study from Saudi Arabian Governmental Universities. Turkish Online Journal of Educational Technology - TOJET, 9, 4 (Oct. 2010), 22-34. 4. Alonso de Castro, M. G. Educational projects based on mobile learning. 2014. Teoría de la Educación. Educación y Cultura en la Sociedad de la Información, 15, 1 (Feb. 2014), 10-19. 5. Álvarez Rosado, N., Bravo Martín, S., García Peñalvo, F. J. and Álvarez Rosado, S. 2013. Join the Board. In Proceedings of the First International Conference on Technological Ecosystem for Enhancing Multiculturality. (Salamanca, Spain, November 3-15, 2013). ACM, New York, NY, USA, 231-236. 6. Arenas-Gaitán, J., Ramírez-Correa, P. E. and Javier Rondán-Cataluña, F. 2011. Cross cultural analysis of the use and perceptions of web Based learning systems. Comput. Educ., 57, 2 (Sep. 2011), 1762-1774. DOI=http://dx.doi.org/10.1016/j.compedu.2011.03.016. 7. Arnal, J., Del Rincón, D. and Latorre, A. 1992. Investigación educativa. Fundamentos y Metodología. Labor, Barcelona. 8. Asensio Brouard, M. and Asenjo Vergara, E. 2011. Lazos de Luz Azul: Museos y Tecnologías 1, 2 y 3.0. Editorial UOC, Barcelona. 9. Chen, F., Looi, C. and Chen, W. 2009 Integrating technology in the classroom: a visual conceptualization of teachers' knowledge, goals and beliefs. J. Comput. Assisted Learn., 25, 5 (Jul. 2009), 470-488. DOI=10.1111/j.1365-2729.2009.00323.x. 10. Chen, L., Gillenson, M. L. and Sherrell, D. L. 2002. Enticing online consumers: an extended technology acceptance perspective. Information & Management, 39, 8 (Sep. 2002), 705-719. DOI=http://dx.doi.org/10.1016/S0378-7206(01)00127-6. 11. Davis, F. D. 1989. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13, 3 (Sep. 1989), 319-340. 12. Edmunds, R., Thorpe, M. and Conole, G. 2012. Student attitudes towards and use of ICT in course study, work and social activity: A technology acceptance model approach. British Journal of Educational Technology, 43, 1 (Jan. 2012), 71-84. DOI=10.1111/j.1467-8535.2010.01142.x. 13. Farahat, T. 2012. Applying the Technology Acceptance Model to Online Learning in the Egyptian Universities. Procedia - Social and Behavioural Sciences, 64, 0 (Sep. 2012), 95-104. DOI=http://dx.doi.org/10.1016/j.sbspro.2012.11.012. 14. Fernández-López, Á, Rodríguez-Fórtiz, M. J., Rodríguez-Almendros, M. L. and Martínez-Segura, M. J. 2013. Mobile learning technology based on iOS devices to support students with special education needs. Comput. Educ., 61, 0 (Feb. 2013), 77-90. DOI=http://dx.doi.org/10.1016/j.compedu.2012.09.014. 15. Gao, Y. 2005. Applying the Technology Acceptance Model to Educational Hypermedia: A Field Study. Journal of Educational Multimedia and Hypermedia, 14, 3 (Jul. 2005), 237-247.
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