1. Program
on
Educational Entrepreneurship
Dr. Rajiv Tandon
New Delhi
August 7, 2010

2. Agenda
I. Introduction II. Entrepreneurial Journey
• Personal Background • Theory of Entrepreneurship
• Global Initiatives in – Myths and Facts
Education Reform – Managing the Environment
• Scene in India – Process of Success Creation
– Core Elements of Opportunity – Key Competencies
– Employability Model • Entrepreneurial Alternatives
– Myriads of Opportunities • Entrepreneurial Themes
• Themes
• Who am I?
• Areas
• My “Preliminary” Plan
• My Personal Vision
– Some Pilots
• Why Entrepreneurship?

3. Personal Background:
Technology Based Opportunities in Education-Training
Year Corporation Enduring Impact
1971-1986 National Car Start & build
1987-2001 University Entrepreneur
Control Data Corp
1971-1992 Androgogy
Institute for Advanced Technology Interactivity for Learning
1995-
Lower Cost,
1997-2001 LearningByte
SCO
Scale
2001- Adayana
Verticals Market focus
Scale
Cost
2010- Parijaath
Employability

4. Global Initiative in Ed Reform

5. Technology in Classroom: Innovations
Initial Emerging
Level Focus Features Examples
Trends Trends
Crack Paradox
Western Gov U
Distance Assessment based
Ashford U
Lower cost and Time credits
U 2.0 Student Centric UN Open U
Higher Quality Travel Free
Academic Earth
Emerging examples Innovation
Peer Interaction
Peer2peer Social Interaction Social Networking
Open content
Scarcity
MIT from top schools
Content IP IP protection
Academic Earth Abundant- Free
Proprietary
Competency-
based
WGU Mass
Customized
L.A. College Parochial customization
learning/degree
Chancellor U Novel degrees
Inter-disciplinary
Career Education
Professional
DeVry, UTI
Skills within Degrees Skills are essential
Education Skills are for Votech for employability
K12
K-12
School Specialty
Industry Academia
GMU Trade Schools Mandatory
connection

6. Technology in Classroom: Trends
 Technology is transforming education
• Stable and emerging technologies can:
• Provide Scalability
• Mitigate cost
• Support learning, not the other way around
• Design and facilitate versatility
• Not drastically alter proven instructional methods
• Provide Collaboration between Students and instructors
• Accommodate the needs and preferences of each
• Move from any to all parts of the globe
6 6

7. Technologies: for Learning
Learning Content Mobile Social
Management Systems Learning Networking
OutStart
Apple mZinga
Blackboard VCom3D Ning
Blackberry
Learning Management Synchronous Gaming &
Systems Technologies Simulation
Plateau
Adobe Realmware
Learn.com
Nacon Vcom3D
SumTotal
eSkillz
Meridian
WebEx
Saba
7

8. Global Opportunities
 Phenomenal Growth Continues: Global Students (UNESCO),
 1970:29 M
 2007:153 M while population grew: 200%
 “Students online performed better than those receiving face-to-
face instruction.” Barbara Means, SRI International for the Department of
Education Research from 1996 to 2008
 Disruptive Climate: Internet disrupts anything where the core
product can be reduced to 1 and 0’s. Education is a perfect spot
for creative destruction.
 Breakthrough: The game changing breakthroughs will come from
China or India. In the case of education it is likely to be India
because of its youth density.
8 8

9. Scene in India:
 Population 1.2 B (<25 yrs: 540 M, increasing)
 Economic growth of 8-10% p.a. is scraping the bottom for employable youth
 Government Expenditure on Education: 11th Plan (2007-12) $54 B +400%
 % of GDP: 11th Plan 6% vs. 3.5%
 Higher Education: 30%, X8 over 10th plan
 Colleges: 20,677
 Universities: 431
 Enrollment: 14 M
 Graduation: 3.5M/year
 Gross Enrollment Ratio: 11% (vs. World 23.2%, Developed Countries 54.6%)
 India 75: Goal by 2022 (75th anniversary of independence)
 GER Plan: 21%
 1.4 B Workforce, 400 M Graduates
 Need for Funding in Higher Education: $50 B, Un-allocated $44 B
 Present Employment Rate of Graduates: Technical: 25%, Non-tech: 10%
 Overseas expenditure of Indian Students: $7 B /year
 2022: Youth Surplus 56 M, World Deficit 46 M
9 9

10. Opportunity:
Scalable, Employability, Almost Free
 Employability:
 Learning is for earning
 Skills within Education
 Global Benchmarking
 Localization for India
 Price:
 Indian affordability
 Demanding Conditions
 Technology :
 Scale:
 Solves the Paradox : Higher quality and lower cost
 Appropriate: Leapfrog
 Breakthrough: Nano
 Focus:
10 10

11. Employability Model
INSTITUTION GENERAL SPECIFIC CORPORATION
LEARNING LEARNING
SELECTION INTERVENTION SORTING INTERVENTION PLACEMENT
PUSH 1 2 3 4 5 PULL
Interview Post-Assessment Induction training Placement
Pre-assessment aptitude Foundation Skills
Psychometric, domain knowledge
with authentication Domain Skills
Threshold assessment
Work Specific Skills
Local Regional Central Local
Webworld II tier Univ. Regional Central Authentication
Kiosks Directway
Central

12. Myriad of Opportunities-1
Every Stage of Employability Process
 Assessment
 Interests/Aptitudes lead to Job Fit
 Very low cost per person
 Validity
 Counseling
 Without counselors
 Foundation skills
 Scalable
 Modular Content
 Domain specific Certification
 Industry 101
 Industry linked certification
 Modularity
 Extendable
 Advanced Methods
 Induction Program
 Placement
 Repair programs
 Solutions to specific situations
12 12

13. Myriad of Opportunities-2
Areas of Entrepreneurial Potential
• Educational-Training Institutions
• e-Learning
– MNC’s
– Corporate, Associations, Government
– Localization of Global Modules
– Outsourcing of e-Learning development
• Consulting and Research
• Curricula
– Design
– Development
• B to C
– Tutoring
– Library Development
• Vocational Training
• Technology & Tools
– LMS, LCMS
– Gap Technologies
• UN Agencies
– Diversity of language, culture & demanding infrastructure
– Meet needs of other emerging and developed countries

14. Vision:
India: Centre of Education-Training Transformation
-Disruptive Technologies Passion
- Emerging global best practices
- Indian affordability & demanding conditions
India –
Center for Tested:
Transformational Methodology
Practice
Experience:
Entrepreneurship:
Leading &
Teaching & Vision
Emerging
Practice
Technologies
India presents a unique situation of
diversity of language, culture, scale
and demanding infrastructure. Experience:
Experience:
Global
Solution developed here will be Scale
robust and ready to meet the needs
Implementation
of many other emerging and Experience:
developed countries. Development

15. • The Parijaath Flowers: Nyctanthes arbor-
tristis, from the wish-granting tree which
perfumes the entire universe.

16. Pilot 1: Employability
WorkSkills
Students Program: Employers
desperately search for a searching for
job with their Bridging employable
learning the gap person
Learning is for earning. Employability is the goal.
WSP Program is a short-term 150 Hours course that
transforms graduates into ‘right candidates’.

17. Pilot 2: Certificate Programs
Advanced Courses
Inducement
Enrolment Domain Courses Exam 2
WorkSkills Program Certification
(WSP) Program (CeP)
Baselining Exam 1 Certification
Courses

18. Pilot 3: Action Learning College
• Premiere Institute for personnel in Education-Training Industry
• Certificate Curricula:
– Foundation Skills for Life:
– Foundation Courses (BET)
• Business curricula: Business models, Global benchmarking
• Education curricula: Emerging Concepts in Education/Training, Content modularity,
Delivery methods, Curricula design/new curricula
• Technology curricula: Trends in technology
• Outcomes:
– Teachers:
– Service Providers (Trainers, Facilitators, Counselors)
– Specialists
– Curricula Specialist:
– Entrepreneur:
– Others:
18 18

19. MS in Learning Facilitation & Management

20. Discussion
• There are generations of children whose very
lives will be transformed by the moves and
actions we take today..
…. and tomorrow
…. and the next day
• Importance of spirit of enterprise and
Entrepreneurship for nation, society and you

21. Our Vantage Point
"There is nothing more powerful than an idea
whose time has come.”
Victor Hugo

22. Everything you Wanted to know about…
1. Entrepreneurs are born, not made (T)(F)
2. Entrepreneurship is an are and cannot be taught (T)(F)
3. Entrepreneurs are gamblers. You have to be lucky to succeed (T)(F)
4. Entrepreneurs are independent, loners (T)(F)
5. Starting your own company is risky, hazardous that often ends in
failure (T)(F)
6. The key to success is (a) Money, (b) Person, (c) Idea (d) Fit (T)(F)
7. Entrepreneurship is for the young and energetic (T)(F)
8. Entrepreneurs are driven by the desire to make $$$$ (T)(F)
9. Entrepreneurial small companies outperform Fortune 500 (T)(F)
10. Immigrants make a higher percentage of entrepreneurs (T)(F) (T)(F)
11. Entrepreneurship is an unique US phenomenon (T)(F)
12. India is one of the best places for entrepreneurship

23. The Premise
• Hyper-change
• Status Quo and its implications
• Non-stop Innovation
• Lessons from Recent Innovators
• Is an entirely different model required to lead
businesses in the future?

24. Managing Entrepreneurial Environment
Needs Transformational Leadership
– Vision
– Bold Plans
– Decisive
– Prudent Risk Taking
– Plans into Action
– Hardball Decisions
– Substance vs. Style
– Focus on Results

25. Entrepreneurial Dream
“Dream is not what you see in sleep, Dream is
the thing which does not let you sleep”
A.P.J. Abdul Kalam.

26. Process of Success Creation
STEP PROBABILITY
1. Person with an idea 1%
2. Opportunity 5%
Hurdle 1: Attract Talent
3. Founding Team 10 %
4. Venture Plans 15 %
Hurdle 2: Fatal Flaws?
5. Funding 25 %
Hurdle 3: Initial Sales
6. Beginning Sales 40 %
7. Sales Growth 60 %
Hurdle 4: Transition
8. Initial Success

27. Entrepreneurial: Key Competencies
I.
OPPORTUNITY
III.
PLANS IV.
& STRATEGY RESOURCES
II.
INDIVIDUAL
& TEAM

28. Growth: Evolution/ Revolution

29. Entrepreneur, Manager, Inventor
Inventor Entrepreneur
Creativity
Bureaucrat Manager
Management Skills

30. Similarities to Traditional Management
• Core Skills
• Desired Behavior
• Situational Leadership:
• Achieve specific results:
– Quantitative
– Qualitative

31. The Difference
• Traditional Management:
– I’ll believe it when I see it.
• Entrepreneurial Management:
– I’ll see it when I believe it.

32. Entrepreneur: The Leader
• Leadership:
– Doing the right thing
– Effectiveness
• Manager:
– Doing things right
– Efficiency

33. Insights
• Success :
– Doing a little bit better in a number of things
• Failure :
– Doing any one of a number of things poorly
• Process of Success Creation :
– One by one reduction of areas of risk

34. Definition(s): Entrepreneur
• Wide range of meanings: From High aptitude who pioneers change to anyone who works for
himself, any small business owner
• Origin: French: entreprendre “to undertake”
• Common usage: Anyone who starts a business
• Common Definition: Someone who assumes the financial risk of the initiation, operation and
management of a business venture.
• Procedural: An innovator of business enterprise who recognizes opportunities to introduce a
new product, a new process or an improved organization, and who raises the necessary
money, assembles the factors for production and organizes an operation to exploit the
opportunity.
• Joseph Schumpeter: placed an emphasis on Innovation with New Products, New production
methods, New Markets, New Forms of Organization
• Our Working Definition (Jeffery Timmons): “Entrepreneurship is the ability to
create and build something from practically nothing. It is initiating doing,
achieving, and building an enterprise …, sensing an opportunity …and the ability to
build a founding team to complement your own skills and talents. It the know-how
to find, marshal and control resources. …it is a willingness to take calculated risks,
both personal and financial, and then do everything possible to get the odds in
your favor.”

35. Knowledge Elements for an Entrepreneur*
*Scope
I. Academic Foundation
• Business Knowledge
– Management
– Sales/ Marketing
– Operations
– Finance/ Accounting
• Entrepreneurial Process
– Team Issues
– Opportunity Recognition & Evaluation
– Resources: Sources & Acquisition
– Plans
II. Domain
• Knowledge/Experience
– Customers
– Personnel
– Key Players
• Critical Gaps
• Opportunity Specific Knowledge/Information
III. Personal/ Team Experience
• Domain Specific Knowledge/Experience
• Coverage of Gaps
– Research Based
– Innovative Solutions

36. Entrepreneurial Alternatives
• HPV
• IRB
• Consulting
• Buy existing company
• Franchisee
• Team Member in new Venture
• Intrapreneur
• Social Entrepreneur
• Services Provider

37. Domain
• Education/Training
• Finance/Financial Services
• Food & Beverage/Restaurant/Retail
• Health/Medical Services/Med Tech
• IT/Technology
• Internet Related/.com/SAS
• Music /Art/Non-Profit

38. Franchisor
• Plus
– Less Capital
– Rapid Expansion
– Local Strength
• Minus
– Long Term Strategy*
– Lack of Control
– Expensive Buy back
* Strategy Alternatives
• Children of Franchisees
• Limited term Franchise
• Own Location

39. Franchisee
• Plus
– Lower Risk
– Fast Build Up
– Known Costs
– Known Formula/Process*
– Spread Cost of Advertising
• Minus
– Control over all aspects
– High risk (if new Franchisor)*
– National vs. Local Advertising
* Know the company

40. Entrepreneurial Alternatives -2
• Participate in an new Venture
• Intrapreneur
• Social Entrepreneur
• Services to an Entrepreneur
– Legal
– Accounting
– Consulting
– Investor
– Other

41. Entrepreneurial Themes
• Dedication
– Give up wholly towards a goal or purpose
• Focus
– Knows what the central point of attention should be
• Profit Orientation
– Thinks constantly about the benefits of the transaction
• Ego Drive
– Craves a significant definition of oneself
• Urgency
– Impatient. Do it now
• Courage
– Increases determination in the face of resistance

42. Entrepreneurial Themes-2
• Activator
– Can make it happen
• Opportunity
– Sees Opportunities where others see blocks
• Creativity
– Develops Ideas
• Expertise Orientation
– Recognizes needs for people with expertise
• Individual Perception
– Can recognize strengths of other individuals
• Team
– Get the right people and get them to help you

43. Thematic Differences
• Successful vs Failed Entrepreneurs
– Little Difference in Themes
• Jumped in vs On the side lines
• Entrepreneurs vs Rest
– Differences in Themes

44. Common Pitfalls
• Unplanned Approach to Team formation
– Balance
– Complement Each Other
– Fill Gaps
– Risk Orientation
– Appropriate Themes
– Chemistry
• Leaderless Democracy
• Unaware of Weakness(es)
• Unresolved Contributed Performance
• Tax Consequences

45. Common Pitfalls- 2
• Unresolved Resolution of Dispute Process
• Incomplete Legal Work
– Buy/Sell
– Partnership Agreement
– Non-Compete
– Earn Out Contracts
– Stock Vesting Agreement
– “No fault Divorce”
• No Transition Plans
• Full Time vs Part Time/ Trial

46. Adaptor-Innovator
• All People are Creative
• Creative Style is independent of Cognitive Level
• Styles are quite Different
• No one Style is better than another
• Each Style has its Advantages and Disadvantages

47. Characteristics
Adaptors Innovators
• Problems • Problems
– Accept as defined – Reject general perception
– With generally agreed – Redefine them
constraints – View hard to get accross
– Focus on early resolution – Not concerned about efficiency
• Limit disruption • Rattle
• Immediate efficiency • Looking for LT gain
• Solution Generation • Solution Generation
– Few – Numerous
– Incremental – Seminal
• Relevant and acceptable • Unconcerned re: acceptance
– Aim: Do things better – Aim: Do things differently

48. Characteristics -2
Adaptors Innovators
• Policies • Policies
– Prefer – Prefer
• Well established • Unstructured
• Structured situations
– Incorporate new data or events – Incorporate new data or events
• Into existing structure/policies • To set new structures/policies
• Accept greater attendant risk
• Organizational Fit • Organizational Fit
– Essential for Ongoing functions – Essential during change/crisis
– Under unexpected change – Under Ongoing org demands
• Difficulty with moving out of • Difficulty in applying
established role themselves

49. Adaptor-Innovator (contd.)
• Both have capacity to solve problems
• Capable of generating original, creative solutions
• But reflect very different approaches
• Collaboration
• Do not readily get along
• Especially extreme scores (Over 1 std.dev. (15))
• Adaptors (see Innovators):
• Unsound, impractical, risky, abrasive, threatening, creating
dissonance
• Innovators (see Adaptors):
• Conforming, safe, predictable, inflexible, wedded to the system,
intolerant of ambiguity
• Creative Styles
• Adaptive (> B8)
• Bridger (B8 to A8) can form consensus
• Innovative (> A8)

50. When Persuading Adaptors
• Give details
• Show how the idea builds upon existing structure
• Be well-organized give precise, concise presentation
• Provide checkpoints, evaluation plans
• Gradual/ incremental approach to implementation
• Provide advance information ~ don’t “spring” ideas
• Do your homework, make clear your preparation
• Emphasize orderliness, efficiency, and “fitting in”

51. When Persuading Innovators
• Give the “big picture”
• Show new directions and benefits
• Identify opportunities, , novelty, cutting edge
• Identify future trends/directions
• Provide broad structure, emphasize action possibilities
• Recognize “breakthrough” aspects
• Provide opportunities for continued idea generation
• Relate idea to emerging unique and exciting issues

52. Communications 101
• Speak the language of the other person
• Impact on
– Communications
– Negotiations
– Conflict Management
– Responding to difficult questions

53. My “Preliminary” Idea
Getting Started
– Sit in a group
– Each person gets 1-2 minutes to address “Why I
want to be an Edu-Entrepreneur”? What is my
idea?
• Domain
• Type of Company
• Distribution
• Team
Etiquette
– Listen, ask questions vs. giving advice or “the
answer”
– Speak only if you wish; you may pass anytime