Seminar on Facebook presented by think creative group for the New Haven Chamber of Commerce.

1. Welcome to Facebook
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www.gnhtech.com

2. Presented by
 GNHCC Technology Council
~and~
 Nonprofit Resource Council
~and~
 Ali Parmelee & Dawn Barson
 think creative group
 Steve Cartier
Technology Council, Moderator
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3. Follow us on…
http://gnhcctech.com
http://www.linkedin.com/groups?gid=2019321
http://twitter.com/gnhcctech
http://www.facebook.com/group.php?gid=186093380359
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4. Facebook
 What is Facebook?
 Why use Facebook?
 Facebook Tools
 How to Succeed Using Facebook
 Action Plan
 Examples and Demos
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5. What is Facebook?
 Mass communication via viral marketing
 A second website on a network with a
great number of users
STATS
• 200 million active users worldwide
• More than 100 million log on each day
• 56% women / 42% men / 2% unknown
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6. Why Use Facebook?
 Increase your Network & Generate Leads
 Build Relationships & Trust
 Branding & Top of Mind Awareness
 Target Distinct Markets [Niches]
 Keep Tabs on Your Competitors
 Drive Traffic to your Website
 SEO for your company name
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7. Facebook Tools
 Pages vs. Groups
 Tools for engaging users
 Behavioral Ads
 Polls
 Group Participation
 Insights
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8. Facebook Pages vs. Groups
 Pages - used to connect with and
communicate with users
 Groups - are similar to clubs in the
offlline world and are often topic or cause
based
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9. Facebook Pages vs. Groups
 Pages
‒ Allow you to embed media & apps
‒ Can be public
‒ Can only be created to represent real
people/businesses
‒ Can have usernames
‒ Facebook.com/thinkcreativegroup
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10. Facebook Pages vs. Groups
 Groups
‒ Can be by invite only or open to all
‒ Limited ways to engage users
‒ Usually focused around a cause or topic
‒ Can be created about any topic
‒ Space for users to share info/thoughts
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11. TOOLS FOR FACEBOOK PAGES
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12. Sponsored by

13. Tools for Pages
 Wall
 Event Listings
 Status Updates
 Videos
 Blog Feeds
 Discussions
 Reviews
 Boxes
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14. Tools for Pages - Wall
 Communication Hub
 Fans can share info
with their fiends
[like, comment]
 Status Updates
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15. Tools for Pages - Event Listing
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16. Tools for Pages - Event Listing
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17. Tools for Pages - Event Listing
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18. Tools for Pages - Event Listing
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19. Tools for Pages - Videos
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20. Tools for Pages - Videos
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21. Tools for Pages – Blog Feeds
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22. Tools for Pages - Discussions
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23. Tools for Pages - Boxes
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24. TOOLS FOR GROUPS
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25. Tools for Groups
 Event Listings
 Messaging members [limited to 5000]
 Photos
 Links
 Videos
 Discussions
 Share [post info or send a message]
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26. Tools for Groups
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27. Behavioral Ads
 Low cost
 Extremely targeted
 Quick and easy to create template
 Easy to modify
 Easy to track
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28. Behavioral Ads
• Promote Events • Branding / Awareness
• Promote Pages • Link to your website
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29. Behavioral Ads
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30. Behavioral Ads
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31. Behavioral Ads
• 389,121 impressions
• 181 clicks
• $94.96
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32. Polls
 Engage Users
 Get users to share content
 Conduct Market Research
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33. Facebook
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34. Participate in Groups
 Keep your pulse on the needs of your
market
 Establish yourself as the expert
 Learn
 Find strategic partners
 Keep an eye on competitors
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35. Insights
 Interactions this week
 Likes
 Comments
 Wall Posts
 Demographics of Fans
 Top Cities
 Top Countries
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36. Sponsored by

37. Facebook
Succeeding with Facebook/Social Networking
 Create a strategy—start with your end goal
 Be authentic and transparent
 Be true to your brand and value proposition
 Consistency from site to site
 Listen first
 Post relevant content
 Be interesting and creative to get users involved
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38. Facebook
Succeeding with Facebook/Social Networking
 Always ask “what do my customers want and
how can I engage them”
 Become viewed as an expert
 Tie it into other social media and traditional
marketing / advertising efforts
 Be careful what you post
 Don’t get sucked in
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39. Action Plan
 Define your Purpose
 Answer - How does this fit into my
overall marketing / branding strategy?
 Define your goals
 Create Campaigns / tools to engage
target & participate
 Determine how you will measure success
 Have fun!
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40. EXAMPLES AND DEMOS
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41. Visit Our Web
www.gnhcctech.com
 Take our survey
 View our agenda
 Learn about the Technology Council
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42. Follow us on…
http://gnhcctech.com
http://www.linkedin.com/groups?gid=2019321
http://twitter.com/gnhcctech
http://www.facebook.com/group.php?gid=186093380359
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43. Thank You
Summer Series Continues
 Next Meeting
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