Puman with Aztecasoccer.com

2. History
• Brothers Adolf and Rudolf Dassler started making shoes
-1924
• Rudolf Dassler left Adi and started PUMA-1948
• Rudolf passed away Armin started to run Puma -1974
• In 1986, it became a public company, and was listed on the
Frankfurt Stock Exchange
• The company distributes its products in more than 120
countries, employs more than 9,000 people worldwide and
has headquarters in Germany, Boston, London and Hong Kong.

3. Logo
• Color of Puma Logo:
Puma logo is wrapped graciously in black hue which
depicts immense supremacy and strength of the firm
itself.
The complete Puma logo is a sign of authority and
confidence. The bold font featured in Puma logo
projects the firm’s stability and prominence.

4. Puma Today
• Puma AG has approximately 9204 employees and distributes its
products in more than 80 countries.
• CEO and Chairman Jochen Zeitz since 1993.
• Puma is the main producer of enthusiast driving shoes and race
suits.
• It is the official sponsor for FIFA World Cup.
• Puma has partnership with Ferrari and BMW.

5. PUMA’s VISON
• FAIR
• HONEST
• POSITIVE
• CREATIVE

6. Product
• Foot wear
• Custom made shoes ,sports shoes
• Fancy Shoes
• Apparels
• T shirts, Tracks, Boxers
• Accessories
• Gloves, Helmets, Water bottles

7. Strategies
Product diversification
National Brand Ambassadors
Advertising Strategies & Creative launch
Online Selling Facilities for Asian Countries
Gaining commercial Advantage from R&D and Innovations
CSR Strategies

8. Advertising and Creative
launch

9. Success Factors
Strong presence: sports and
lifestyle/fashion market.
Products meeting market demand.
High innovative and qualitative products.
Big distribution network.
Harnessing resources and experiences.
Ample knowledge in R & D.

10. Contact Us
Thank You for Your Attention !
www.aztecasoccer.com