Rural youth empowerment

C.Thatchinamoorthy, Ph.D. Research
Scholar

Empowering of Rural Youth
through Entrepreneurship
Training
Mr.C.THATCHINAMOORTHY
Ph.D. Research Scholar
Department of Agricultural Extension
Annamalai University
tmthatchupeaceful@gmail.comC.Thatchinamoorthy, Ph.D. Research
Scholar

Introduction
DEVELOPING TODAY'S YOUTH TO LEAD TOMORROW'S INDIA
Every third person in an Indian city today is a youth.
The working population of India, is expected to
increase to 592 million by 2020, next only to china (776
million), pointing to the fact that youth will make a
significant contribution to the economic development of
the country.
This means that a growing number of India’s youth
need the right educational infrastructure to develop
skills and adequate opportunities to get employed or
become entrepreneurs.
In these scenario this seminar focus on the rural youth
empowerment.
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Objectives
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Entrepreneurship
• Entrepreneurship is the process of designing,
launching and running a new business, which is more
often than not, initially a small business, offering a
product, process or service for sale or hire. The
people who create these businesses are
called entrepreneurs.
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Training
• Training is teaching, or developing in oneself or
others, any skills and knowledge that relate to
specific useful competencies. Training has specific
goals of improving one's capability,
capacity, productivity and performance.
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Empowerment
• Youth empowerment is a process where children
and young people are encouraged to take charge of
their lives.
• Youth empowerment aims to improve quality of life.
Youth empowerment is achieved through
participation in youth empowerment programs.
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Definition- Youth
The National Youth Policy initially (in
2003) defined the youth as in the age
group 13-35. However, National Youth
Policy, 2014 modified it and defined
‘youth’ as persons in the age-group of 15-
29 years.
In the present report, we have adopted
15-34 years as youth as adopted in the
earlier report in order to show trend and
changes over long period of time.
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Youth in India
World’s highest youth population is in India
Success drives today’s youngsters
Youth population(15-24) around 231 million
98% youth believe they have the power to bring
change to the world
More than 50% claim they derive their power from
social network
42% insist, they will actively participate in a cause
that will affect them
Mere 10% look up to public figures as role models
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Source: various
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Total population of India = 1211 million
Youth population (15-25) = 232 million which is 19% of the total
population
Male Population = 120.7 million
Female Population = 111.3 million
Source: censusindia.gov.in @ 2011, thepofmarketing.in, wikipedia.org, ingene.blogspot.in, unicef.org
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Rural Youth Entrepreneurship
• Agriculture continues to be the back bone of rural society.
• Agricultural work force has a share of 70 per cent in the total
work force of the country.
• One also needs to keep in mind that there is a continuous
growth of population.
• This has led to over crowing on agricultural land, diminishing
farm produce and migration of farm worker in large numbers
to the urban areas.
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Cont…..
• Entrepreneurship could take off the excess of labor
from the farms that causes disguised employment.
• Rural youth entrepreneurship can simply be defined
as entrepreneurship emerging in the rural areas.
• In other words, establishing industrial units in the
rural areas refers to rural entrepreneurship.
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Need For Rural Youth Entrepreneurship
 Employment Generation
 Reduce disparities in income between rural and urban income
 Promote balanced regional development
 Protect and promote art and creativity
 Economic development in rural areas
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Problems Of Rural Entrepreneurship
 Financial constraints
 Lack of technical know-how
 Lack of communication and market information
 Poor quality raw material and other inputs
 Lack of storage and warehousing facilities
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How To Develop Rural Entrepreneurship?
 Strengthen the raw material base in rural areas.
 Funds should be available on time at soft terms and
conditions.
 Develop entrepreneurial competencies through trainings.
 Dissimilate information about the available facilities.
 Modern infrastructural facilities.
 NGOs in rural areas.
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Training For Rural Youth
Entrepreneurship
• The training for development of rural youth entrepreneurship
has to be different from the entrepreneurship development
training in urban areas.
• This is the reason that government initiated the integrated
rural youth development programs.
• The District Industrial Centre conducts these area potential
surveys for usage of potential entrepreneurs.
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Training Programme/Institute
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Cont…..
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Entrepreneurship Development of
Rural Youth
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Cont…..
• RSETIs are Rural Self Employment Training
Institutes, an initiative of Ministry of Rural
Development (MoRD) to have dedicated
infrastructure in each district of the country to
impart training and skill upgradation of rural youth
geared towards entrepreneurship development.
RSETIs are managed by banks with active co-
operation from the Government of India and State
Governments.
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Cont…..
•In 2005, Pratham launched Pratham Institute, its vocational
skilling arm.
•The objective was to train youth from economically
disadvantaged backgrounds (age 18-25 years) and provide them
with employable skills, coupled with access to employment and
entrepreneurship opportunities.
•Approximately 26,000 young people were reached in 2016-17 of
whom 22,000 have been trained and placed either in entry level
jobs or helped to start their own business.
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RUDSET
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RUDSET - Programme
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CED Training centre
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Cont…..
CED (Tamil Nadu) has established Vocational Training
facilities in the following sectors.
• Retail Sector
• Hospitality Sector – Food Production, F & B Services
and House Keeping
• Skin and Beauty Care
• Fashion Design and Garment making
• Computer Hardware Maintenance and Networking
• DTP
• BPO Call Centre training
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Rural Entrepreneurship
Development Programs in India
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Swarnajayanti Gram Swarozgar
Yojana
• The program is aimed at establishing micro
enterprises in rural areas based on the ability
of the poor and potential of each area.
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National Program for Rural
Industrialization (NPRI)
• The National Program for Rural
Industrialization envisages setting up Rural
Industrial Estates and Artisan Clusters to
provide necessary infrastructure and support
services to the village industries.
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Micro and Small Enterprises – Custer
Development Program (MSE – CDP)
• The Ministry of Micro, Small and Medium Enterprises
(MSME), Government of India (GoI) has adopted the
cluster development approach as a key strategy for
enhancing the productivity and competitiveness as
well as capacity building of Micro and Small
Enterprises (MSEs) and their collectives in the
country.
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Prime Minister- Rural Employment
Generation Programs [2008]
• The objective of the program is to generate
employment opportunities in rural as well as
urban areas through setting up of new self-
employment ventures/projects/micro
enterprises.
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Agri-Clinics and Agri-Business
Services Scheme in India
• Agripreneur defined as “entrepreneur whose
main business is agriculture or agriculture-
related”.
• Agriculture + Entrepreneur = Agripreneur
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TRAINING NETWORKTRAINING NETWORK
MoU finalized with 181 Nodal Training Institutions (NTIs)
1. State Agriculture Universities - 16
2. State Government Institutes - 08
3. NGOs - 36
4. Agribusiness Companies - 100
5. Institutes of Co-operative Management - 11
6. Krishi Vigyan Kendras (KVK) -
10
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Successful Women
Agripreneur
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Case Study Report: VIBIS Honey Bee
Enterprise
Mrs. Joesphine, M.A
8 th Pass (Business starting age 17 & Married)
Two days training for bee keeping technology in KVK
atMadurai.
She initially only rupees 10,000.
She prepared 30 types of honey & She got Agmark for their
product.
Awards: Best stall award, award for the best honey, sakthi
masala best women entrepreneur, velan semmal, velan
vithakar, best women entrepreneur totally nine awards.
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Conclusion
• Rural Youth entrepreneurship cannot be developed
without significant training.
• Therefore, instead of just schemes (financial and
developmental) as the carrot for entrepreneurship
development an intensive training needs to be
provided to the youth in rural India. What’s required
is to create a devoted team to take up rural
entrepreneurship training as per integrated rural
development program.
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Cont…..
• The problem is that most of the rural youth do
not think of entrepreneurship as the career
option.
• Therefore, the rural youth need to be
motivated to take up entrepreneurship as a
career, with training and sustaining support
systems providing all necessary assistance.
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Rural youth empowerment

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