The document provides information about a course on international and domestic tour planning, packaging and pricing. It includes details about the professor, such as their education and work experience. It also outlines the course objectives, which are to describe tour package elements, identify functions of tour operators versus travel agents, plan and design domestic and international tours, and create tour packages. Additional sections cover the grading system, reference materials, and an introduction to the tourism industry and its various components.

1. School of Hospitality Management
School of Hospitality Management
International and Domestic Tour
Planning, Packaging and Pricing
First Semester AY 2012-2013

2. The Professor
Prof. Tito Antonio A. Ofilada, Jr.
School of Hospitality Management
 Education:
 MBA (Ongoing)
 Ateneo de Manila University Graduate School of
Business
 BS Tourism (2006)
 University of the Philippines- Diliman

3. The Professor
Prof. Tito Antonio A. Ofilada, Jr.
School of Hospitality Management
 Work Experience:
 Delta Airlines 2008-2010
 Passenger Sales Agent
 Customer Service Intern (Summer 2005)
 Philippine Airlines

4. The Professor
Prof. Tito Antonio A. Ofilada, Jr.
School of Hospitality Management
 Consultation Hours:
 Tuesdays, 8-9am

5. School Mission:
- to be a recognized and respected
School of Hospitality Management
School of Hospitality Management
educational institution
- adhere to the highest international standards
- respond to the market needs
- by producing globally competitive and highly
professional individuals.

6. Core Values:
- Perfection
School of Hospitality Management
School of Hospitality Management
- Innovation
- Integrity
- Concern
- Prudence
- Unity

7. School of Hospitality Management
School of Hospitality Management
Seal of Treston International
College

8. School of Hospitality
Management
 Aims to develop tomorrow’s hospitality and tourism
School of Hospitality Management
leaders both in the national and global setting.

9. School of Hospitality Graduates
are:
 Service-oriented
School of Hospitality Management
 Passionate
 excellent communicators
 Ethical
 Well-rounded
 Creative

10. Class Rules
 maximum of 3 cuts or absences per subject.
Should you incur absences more than the
School of Hospitality Management
allowed maximum number, you will be
automatically dropped from the subject and will
be given an “FA” or Failure due to Absences in
your scholastic report.
 Wear the prescribed college uniform when
inside the classroom and school premises

11. Class Rules
 Electronic gadgets such as but not limited to
mobile phones, laptops and i-pads are not
School of Hospitality Management
allowed inside the classroom and will be
confiscated by the instructor if seen being used
by students while class is ongoing. Confiscated
gadgets may be claimed at the Guidance &
Student Affairs Office upon submission of Letter
of Explanation from the student’s parent or
guardian.

12. Course Description
 This course aims to equip the students with
School of Hospitality Management
skills and knowledge on how to plan,
package and price international or
domestic tourism products based on client
requirements and number of participants in
a particular tour program.

13. Course Objectives
By the end of the course, the student should be
able to:
School of Hospitality Management
COGNITIVE:
1. To describe the different elements that
comprise what are needed in to create tour
packages.
2. Identify the functions and duties of Tour
Operators against the duties and functions of
Travel Agents.

14. Course Objectives
AFFECTIVE:
School of Hospitality Management
1. To answer questions on how to Price
domestic and international travel itineraries
based on the number of passengers,
inclusions and highlights offered in a
particular tour package.
2. To prepare a marketing proposal for a
designed tour package created based on
the requirements of the clients.

15. Course Objectives
PSYCHO-MOTOR:
School of Hospitality Management
1. Plan and design domestic and international
travel itineraries.
2. Create and develop domestic and
international travel packages composed of:
accommodations, transportation, meals, guide
services, attractions and other tour highlights in
a certain area.
3. Design a tour package (domestic or
international) using the concepts and ideas
learned in this course and present the tour
product.

16. Reference
School of Hospitality Management
 Claravall, B. (2008). Travel and Tour Operations in
the Philippines. Manila: Paul So.

17. Grading System
School of Hospitality Management
Attendance 15%
Orals 15% Prelim Grade 30%
Quizzes 10% Midterm Grade 30%
Class Standing 40% Pre- Final Grade 40%
Exam 60% 100%
100%

18. Grading System
1.0-1.25 Excellent
School of Hospitality Management
1.5-1.75 Very Good
2.0-2.25 Good
2.5-2.75 Satisfactory
3.00 Passed
5.00 Failed
INC Incomplete
DRP Dropped
FA Failure due to Absences

19. School of Hospitality Management
Let’s Begin…

20. The Tourism Industry
School of Hospitality Management
 What comes into your mind when you hear this
term?

21. The Tourism Industry
School of Hospitality Management
 A composite of industries and entities involved in
planning, development marketing, sales,
operation and evaluation of destinations,
products and services to cater to the needs of
travelers.

22. The Tourism Industry
School of Hospitality Management
 Entities involved in the tourism industry are
privately owned or Government operated.
 Government entities:
 Formulation of Tourism Policies
 Provides guidelines for destination development
 Regulation of the industry

23. The Tourism Industry
School of Hospitality Management
 The Private sector is composed of the following:
 Transportation Industry
 Hospitality Industry
 Food and Beverage
 The Activities and Attractions industry
 The Travel Trade
 Other Private Sector Entities

24. The Tourism Industry
School of Hospitality Management
The Transportation Industry
 The Passenger Transport Industry
 Composed of Sea, Air and Land.
 Comprises all sectors involved in the transportation
or movement of people and goods.
 Has the most important role in the industry.

25. The Tourism Industry
School of Hospitality Management
Air Transportation
 Involves companies providing scheduled air
transport services
 Airports, Airstrips and Airfields are integral parts of
this sector.
 The developments in Aviation has revolutionized
travel.

26. The Tourism Industry
School of Hospitality Management
Sea Travel
 One of the oldest forms of transportation
 Includes all water transportation operators, and
the land facilities required to service these
operators.
 Sea operations primarily deal with freight and
cargo transport.
 Cruise ships primarily deal with transporting
passengers.

27. The Tourism Industry
Land Transportation
 All land transportation entities- Rail and road
School of Hospitality Management
 Also includes car rental companies.
Oil Companies
- Includes gas stations scattered across different
locations.
- Designed to service the motoring public and in
some ways, the tourism industry.

28. The Tourism Industry
School of Hospitality Management
The Lodging Industry
 Places that offer accommodation for a fee.
 Made up of hotels, resorts, motor hotels, pension
houses, dormitories and inns.
 Each facility has its own identity, operating cycle,
goals and loyal following.

29. The Tourism Industry
The Lodging Industry can be classified through the type
School of Hospitality Management
of property:
- Hotels: Two or more floors with rooms located
along common hallways. Includes services such
as: housekeeping, bell service, business centers,
recreation facilities, restaurants and bars.
- Motels: Less formal than hotels. Offers parking
facilities next to the guest rooms. Services often
times limited to a swimming pool and restaurant.

30. The Tourism Industry
 Suite Hotels: Lodging facilities that offer
School of Hospitality Management
only suite rooms.
 Convention Hotels: provide meeting and
banquet facilities for large groups
consisting of more than 500 persons.
 Other types: Condo-tels, Resorts, Spas and
Casino hotels.

31. The Tourism Industry
Lodging facilities are given ranks based on
School of Hospitality Management
their operating standards.
- Deluxe, First class, Standard,
Economy/Tourist and Budget
- For resorts: Triple “AAA” (deluxe) Double
“AA” (first class) and “A” (standard)
- Room Types: Twin, Double, Triple, Quad or
Single Occupancy
- Room Categories: Standard, Superior,
Deluxe.

32. The Tourism Industry
The Food and Beverage Industry
School of Hospitality Management
- All drinking and eating places that serve
the public.
- This consists of Restaurants, Travel food
service and vending and contract
institutional food service.

33. The Tourism Industry
School of Hospitality Management
Form of Service: How food is presented to the
guests.
- Table Service: A host or hostess seats the guests,
servers take orders and deliver these to the table.
- Buffet Service: Guests go to the buffet table for
food.
- Banquet Table Service: Food is transported from a
central kitchen in heated carriers and transported
near the dining area.
- Cafeteria service: Food is dished out unlike in
buffet service that is self service. (i.e.. Canteens
and food courts)

34. The Tourism Industry
School of Hospitality Management
Attraction and Activities Industry
- Basic terms:
- Leisure: Freedom resulting from the
cessation of activities, special time free
from work or duties.
- Recreation: Refreshment of strength
and spirit after work and means of
diversion.

35. The Tourism Industry
School of Hospitality Management
Attraction and Activities Industry
- Also called: Entertainment, Recreation or
Leisure Sector.
- All sites, destinations and organizations
that offer attractions and provide
entertainment.

36. The Tourism Industry
School of Hospitality Management
Attractions
 A physical or cultural feature of a particular
place that individual travellers or tourists
perceive as capable of meeting one or more
of their specific leisure-related needs. Such
features may be ambient in nature or they may
be specific to a location, such as a theatre
performance, a museum or a waterfall.
Source: Dictionary of Travel & Tourism Hospitality Terms (Robert Harris & Joy
Howard, Melbourne, Hospitality Press, 1996)

37. The Tourism Industry
School of Hospitality Management
Attractions
 Includes natural and developed
attractions that drive much of humanity to
travel.
 Provides the pull to visit a particular
destination.

38. The Tourism Industry
School of Hospitality Management
Attractions can be:
 Natural: places that lure travelers to enjoy
the natural beauty and the inspiration they
provide or;
 Man-made

39. The Tourism Industry
School of Hospitality Management
Activities
 Establishments primarily engaged in
providing amusement, recreation or
entertainment on payment of a fee or
admission charge.

40. The Tourism Industry
School of Hospitality Management
Activities
- Establishments primarily engaged in
providing amusement, recreation or
entertainment on payment of a fee or
admission charge.
- Examples: Shopping, Leisure, Recreation,
Entertainment.

41. The Tourism Industry
School of Hospitality Management
Activities
- Establishments primarily engaged in
providing amusement, recreation or
entertainment on payment of a fee or
admission charge.
- Examples: Shopping, Leisure, Recreation,
Entertainment.

42. The Tourism Industry
School of Hospitality Management
Activity:
- Give examples of activities under the
following categories:
- Leisure
- Recreation
- Entertainment

43. The Tourism Industry
School of Hospitality Management
The Travel Trade
 Made up of travel agents, tour operators,
also referred to as intermediaries or
middlemen and the tour guides.
 The sector that provides the travelling public
with advice on destinations to go to and
facilitates the reservation or purchase of
different travel services.

44. The Tourism Industry
School of Hospitality Management
Travel Agencies
 Can be compared to a department store
selling travel needs.
 A place or establishment where people can
secure information, expert counselling and
make arrangements for travel by air, sea or
land to any point in the world.

45. The Tourism Industry
School of Hospitality Management
Tour Operators
 Companies that contract and purchase
separate travel components and assembles
them into one package.
 Provides the packages sold by travel agents.

46. The Tourism Industry
Travel Agents vs. Tour Operators
School of Hospitality Management
TRAVEL AGENTS TOUR OPERATOR
Retailers Wholesalers. Deals with travel
agents (retailers)
Acts as consultants or advisers Acts as middlemen between
to the traveller. the suppliers and the vendors.
Revenues are fixed and pre Have variable but limited
determined by suppliers revenues income and profit
margins
Charges fees for Sells optional products and
documentation and ancillary services and makes use of
services deposits
Agents of the Suppliers Capitalize on Cost-savers

47. The Tourism Industry
Other Private Sector Entities
School of Hospitality Management
 Includes other sectors with indirect involvement in
the tourism industry.
 Includes the media and other public relations
companies that perform tasks of image making.

48. The Philippine Tourism
Industry
School of Hospitality Management
 In the Philippine setting, The tourism industry
is a major player in terms of economic
growth.
 The industry is also composed of both the
private and public sectors.

49. The Philippine Tourism
Industry
School of Hospitality Management
The Public Sector in the Philippine Tourism
Industry includes the following:
- The Department Of tourism
- Philippine Convention and Visitors
Corporation
- Tourism Infrastructure and Enterprise Zone
Authority
- Local Government Units

50. School of Hospitality Management
Thank you!