1. Personal branding - start sharing - ABN AMRO PFS January 18th2011 Tom Scholte

3. What is a brand?

4. personal branding way of workingincreasingyourvisibility, recognizability and value

7. result of personal branding:peopleknow, like and trust you

8. result of personal branding:beingaskedfor the thingsyou want to beaskedfor

13. 1. quality2. suprise3. branding strategies… soit starts withdefiningyourkeywords

15. 1. quality2. suprise3. branding strategies… soit starts withdefiningyourkeywords

17. keywords where & what quality – specialist – expertise – experience – education

42. Walk to someoneyoudon’tknow. Why are you doing that?Why do you want to do that?What do you want to reach?Who do you want to make happy?

44. 3. keywords => how

46. What are yourcharacteristics?

54. Suppose that you would be a car. What type/brand would it be and why? Supposethatyouwouldbe a topsporter. What sport woulditbe and why?

55. strategy

56. sharing who ‘how’ extra unexpected What productservice characteristics who ‘why’ signalating responding

57. Whocantellusabout a nice and positiveexperienceyou had at worklast week?

58. Congratulations!

59. Prime FundSolutionspersonal brandingaward 2011 personal brandingmoment

60. sharing strategy

63. 30 secondswrite down somenotesabout a top project youworkedonduring last year=> related to yourkeywords

64. 2 minute elevator, canteen, hallway conversations. How are you, what have you been doinglately? Thanksforasking, I amworkingon, I justreturnedfrom, I justfinished a project concerning…

65. signalating + responding people + expertise strategy

68. Placeswhere Tom shareshiswork, observations and network www.linkedin.com/in/tomscholte www.slideshare.net/tomtom www.youtube.com/tomscholte www.twitter.com/tomscholte www.facebook.com/tomscholte www.personalbrandingblog.nl www.tomscholte.com