This document provides resources for winning the hearts and minds of donors and funders. It lists articles, white papers, and websites on topics like behavioral economics, fundraising copywriting tips, increasing civic reach through board members, and how social media is disrupting traditional donor engagement models. Emerging forms of giving discussed include donor-advised funds, giving circles, and philanthropic trends among millennials. The document was compiled by Tony Macklin in March 2013.

1. Winning the Hearts & Minds of Donors and Funders – Resources
Articles & White Papers
Behavioral Economics Resource Roundup (http://goo.gl/jybks) – from Katya Andresen, includes links to
her free guides Homer Simpson for NonprofitsandLisa Simpson for Nonprofits
Easier Said Than Done: 25 Tips for Better Fundraising Copy (http://goo.gl/dP7oQ) – Jeff Brooks
How to Raise a Lot More Money Now (http://web.networkforgood.org/2010-07-ebook-raise-more-
money-now) – 50 great ideas from 11 top experts
Increasing Civic Reach (www.ssireview.org/pdf/2011SP_FirstPerson_Vandeventer2.pdf) – nonprofits
must have influential board members who connect them to the communities they serve
Nonprofit Premiums are Literally Crack Cocaine (http://goo.gl/4NFBR)
More Money for More Good (www.guidestar.org/rxg/give-to-charity/money-for-good-ii.aspx) – a guide
to research on donor interests and how to meet those interests (a bit of a sell for Guidestar’s free tools)
The Permanent Disruption of Social Media(http://goo.gl/6JbSl) – new research that potential alters the
traditional donor engagement pyramid
Good Websites& Blogs
www.fundraising123.org – Network for Good’s Learning Center
www.thefundraisingauthority.com/ - good free info and e-newsletter
www.fundraisingsuccessmag.com – The Fundraiser’s Complete Source for Multichannel Strategy and
Integration Techniques
www.futurefundraisingnow.com– Jeff Brooks on writing for fundraising
www.grassrootsfundraising.org/social-justice-movements/gift-exchange-blog– fundraising advice for
small groups
www.nonprofitmarketingblog.com– Katya Andresen on fundraising, communications, and research
www.nonprofitmarketingguide.com/blog/– KiviLeroux Miller on nonprofit communications
http://philanthropy.com/section/How-America-Gives/621/ - interactive mapping of IRS charitable
deduction data, searchable by zip codes, income levels, and more
Growing Forms of Giving
Donor-Advised Funds – www.nptrust.org/daf-report/index.html,
http://philanthropy.com/article/Donor-Advised-Funds-Show/131983/
Giving Circles –www.givingcircles.org/ , www.awesomefoundation.org/, www.sundaysoup.org/,
http://www.ssireview.org/articles/entry/giving_2.0_getting_together_to_give
Millennials – http://themillennialimpact.com/, http://www.nextgendonors.org/
Tony Macklin – March 2013