Video : https://www.youtube.com/watch?v=XFvP5-xbqAI&list=PLLQgkMVoGtcvvXzn87eCdh_h13TWujrRR&index=5

1. SEO Fundamentals
On Page Optimization (Part 2)
Paul Wilson
http://search.cx
paul@search.cx

2. Optimizing for Bots and Bodies

3. Myths, Misnomers, & Mistakes
"Thoughtful
outbound links can
source: http://plw.me/1bafFnu
help your credibility.“
~Google
2.0
source: http://plw.me/17bQkER
Keyword Rich Nav
Keyword Density
Excessive Pages
Minimal Content
Avoid Linking Out

4. Myths, Misnomers, & Mistakes
Meta Keywords
Keyword Rich Nav
Duplicate Title Tags
Keyword Density
Keyword Title Tags
Excess Pages
Flash & JavaScript
Minimal Content
Bolded Keywords
Avoid Linking Out

5. Keyword Optimization
Step 1: Determine the User’s Intent
INFORMATIONAL
Step 2: Select Primary Keyword
KEYWORD: Detox or Cleansing?
KEYWORD: Scientific Evidence forSupportive Keywords
KEYWORD:Step 3: Select Herbal Remedies
Herbal Detox Kits
COMMERCIAL
BOTH
Step 4: Decide on Keyword Placement
Step 5: Write Great Content

6. Optimizing Great Content
Have “Snackable” Headlines
Keep Sentences Short
Keep Paragraphs Short
Break Up Content
RESEARCH FINDINGS
Write to an 8th Grade Level
"Shorter paragraphs encouraged testers
to continue reading.”
source: http://plw.me/14vRNXa

7. Internal Linking Correctly

8. Internal Linking Strategy
Create a Link Map
Identify Valuable Pages
Use Keyword Research
Look and Be Natural
http://plw.me/13Yrqpi

9. Additional Points to Consider
Avoid Header Ads & Noise
Balance Ad to Content Ratio
Integrate Social Factors
Establish RSS Feeds
Having Official Announcement about
Google’s a Facebook social icon stopped
online commerce forAlgorithm:
their Page Layout major retailers.
Source: http://plw.me/13Jlv7u
http://plw.me/19b3O5k

10. Test, Change, Repeat

11. Key Take Aways
ADDING KEYWORDS TO
WEBSITE NAVIGATION
MAY CAUSE ISSUES
AVOID OVER
OPTIMIZATION BY
DIVERSIFYING
HAVE CONTENT THAT IS
EASY FOR THE USER TO
CONSUME
INTERNAL LINKING
SHOULD BE NATURAL
AND NOT OVER USED

12. SEO Fundamentals
On Page Optimization (Part 2)
Paul Wilson
http://search.cx
paul@search.cx