2011-11-09 The State of Open Textbooks (Sloan-C Conference)
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A numbers-by-numbers look at the current state of open textbooks: what people think, who is using them and how much students save. 9 November 2011 Sloan Consortium International Conference on Online Learning Orlando, FL
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2011-11-09 The State of Open Textbooks (Sloan-C Conference)
- 1. The State of Open Textbooks International Conference on Online Learning November 2011 • Orlando, FL • #aln2011 Nicole Allen The Student PIRGs www.maketextbooksaffordable.org nicole@studentpirgs.org @txtbks studentpirgs.org
- 2. Textbooks cost HOW much??? studentpirgs.org
- 3. “Student loan debt outpaced credit card debt for the first time last year and is likely to top a trillion dollars this year.” studentpirgs.org
- 4. Students should expect to spend $1137 per year - College Board studentpirgs.org
- 5. Textbooks vs. Inflation Prices are rising 4 times 250% 200% Textbooks 150% 100% 50% Inflation inflation - Student PIRGs 0% 1989 1994 1999 2004 2009 studentpirgs.org
- 6. 26% of tuition @ public 4-year 72% of tuition @ comm. College - GAO studentpirgs.org
- 7. Market Failure studentpirgs.org
- 8. Producer Consumer studentpirgs.org
- 9. Publisher Student Professor studentpirgs.org
- 10. Publisher Student Professor studentpirgs.org
- 11. Rx Drug Company Patient Doctor studentpirgs.org
- 12. Open O Educational E Resources R studentpirgs.org
- 13. “Educational materials offered under a license allowing the public to freely use, adapt and distribute the content” studentpirgs.org
- 14. Homework OER Textbooks studentpirgs.org
- 15. Open Licensing vs. Some Rights All Rights Reserved Reserved studentpirgs.org
- 16. Open Textbooks Criteria 1: Quality • Covers similar content, with exercises and illustrations • Written and reviewed by experts • Used at Harvard, Caltech, UCLA… studentpirgs.org
- 17. Open Textbooks Criteria 2: Cost • Freely available online to everyone • Downloadable and printable at a low cost • Hard copies typically cost $20-40 and can be sold at the bookstore studentpirgs.org
- 18. Open Textbooks Criteria 3: Fit • Open license allows instructors to adapt the text to fit the class • Update in real time (but no unnecessary new editions) studentpirgs.org
- 19. Publisher Student Professor studentpirgs.org
- 20. Open Textbooks By The Numbers studentpirgs.org
- 21. Students Spring 2010 and 2011 Surveys of ~1000 studentpirgs.org
- 22. 70% report not buying a textbook due to cost Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 23. 87% of those students believe it hurts grades Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 24. $175.48 average cost of traditional textbook Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 25. How much does this calculus text cost? studentpirgs.org
- 26. Ways to Save • Rentals • E-Books • E-Readers • Used Books studentpirgs.org
- 27. Average Savings E-Readers 39% E-Books 52% Rentals 61% Used Books 25% Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 28. $135.02 average spent on trad. textbook Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 29. 75% prefer print 25% prefer digital Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 30. Other studies found that flips after using an iPad Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 31. 66% would keep some books for the future 34% would rent them all Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 32. Maximum Savings Rentals 33% E-Books 8% E-Readers 1% Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 33. How much does this open textbook cost? studentpirgs.org
- 34. $27.68 average spent on open textbooks Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 35. $107.34 average open textbook savings Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 36. Maximum Savings Open Textbooks 80% Rentals 33% E-Books 8% E-Readers 1% Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 37. Faculty Informal survey of 114 faculty at trade show studentpirgs.org
- 38. 62% Had heard of open textbooks studentpirgs.org
- 39. 33% Knew what open textbooks were studentpirgs.org
- 40. 13% Had considered using an open textbook studentpirgs.org
- 41. 3% Had used an open textbook at some point studentpirgs.org
- 42. $10,734 Avg. savings per 100 student class Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 43. Savings from switching to open textbooks. Physics Calculus Economics 185 Students 150 Students 90 Students $24,575 $20,115 $10,114 4 Years Tuition Down Payment $75,000 401(k) At Iowa State On First Home after 40 years Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 44. 96% Would use an open textbook Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 45. Media Open Textbooks in the News studentpirgs.org
- 46. Articles Mentioning Open Textbooks 250 221 200 150 129 100 75 50 26 0 2008 2009 2010 2011 studentpirgs.org
- 47. Models How open textbooks are being created studentpirgs.org
- 48. Models Individuals • Wider distribution of work Robert Beezer • Sabbatical projects “The world didn’t need another linear algebra book. It • Personal motivation needed a free one.” linear.ups.edu studentpirgs.org
- 49. Models Institutions • Pool resources with Community College other colleges with Consortium for OER similar needs More than 200 colleges working to • Pass policies review, create and promote OER. supporting faculty oerconsortium.org use of OER studentpirgs.org
- 50. Models Foundations • Grants or prizes to OER authors • Support the development of sustainable models studentpirgs.org
- 51. OER Models State Gov’t • Investment in OER WA recently launched to reduce higher ed OER library for its 81 costs largest courses. The 1st year will save • Federal investment students $1.3 million. in OER that opencourselibrary.org improves access/quality studentpirgs.org
- 52. OER Models Federal Gov’t • Invest in “generic” US Dept. of Labor OER content that created $2 billion can be localized grant program to improve job training. • Require open license The first wave of for all taxpayer grants required a CC BY license on all funded resources materials created. studentpirgs.org
- 53. OER Models Publishers • Lots of room for Commercial open improvement on textbook publisher traditional model Revenue (incl. royalties) from • Business models selling optional print copies, study aids. built around books rather than on them flatworldknowledge.com studentpirgs.org
- 54. Case Study Flat World Knowledge studentpirgs.org
- 55. Great Openly Student Textbooks Licensed Choices Top Professionally Fully Openly Customization Free Saleable Study Authors Developed Supported Licensed Platform Online Formats Aids Source: Flat World Knowledge (www.flatworldknowledge.com)
- 56. New Authors and New Books Published 2007-2011 40 New authors under contract New Books Published 35 34 30 29 26 26 25 24 22 20 19 15 14 10 10 5 0 0 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 Source: Flat World Knowledge (www.flatworldknowledge.com)
- 57. Growth in Adoptions Fall 2009-Fall 2011 1800 1686 1600 1400 1200 889 1000 379% 800 increase from 2009- 600 352 400 200 0 Source: Flat World Knowledge (www.flatworldknowledge.com)
- 58. Growth in Unique School Adoption Fall 2009-Fall 2011 800 737 700 600 226% 500 413 increase 400 from 2009- 2011 300 226 200 100 0 Source: Flat World Knowledge (www.flatworldknowledge.com)
- 59. 1= Extremely Important Top Reasons for Adopting 2= Somewhat Important 3= Part of the Decision a FWK Open Textbook 4= Not a Major Factor 5 = Not Really a Consideration 1. Free Online Version (1.35) 2. Quality of Text’s Content (1.43) 3. Prices of Format Choices (1.45) 4. Availability of Format Choices (1.81) 5. Concept of an Open Textbook (2.04) 6. Availability of Supplements (2.39) 7. Customizability of Core Content (2.68) 8. Control over new edition timing (2.72) 9. Easy Integration with LMS (2.89) 10. Reputation of authors (3.80)
- 60. Teaching Experience Of Adopters (2011) over 20 years 29.3% 16-20 years 7.6% 11-15 years 14.1% 6-10 years 23.9% 1-5 years 25.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Source: Flat World Knowledge (www.flatworldknowledge.com)
- 61. Percent of Use of Textbook Formats Black & White or Color Free Online book, 30% book; 46% Audiobook, 3 PIY % pdfs, 15% E-reader files, 6% Source: Flat World Knowledge (www.flatworldknowledge.com)
- 62. Source: Flat World Knowledge (www.flatworldknowledge.com)
- 63. The State of Open Textbooks International Conference on Online Learning November 2011 • Orlando, FL • #aln2011 Nicole Allen The Student PIRGs www.maketextbooksaffordable.org nicole@studentpirgs.org @txtbks studentpirgs.org
Notes de l'éditeur
- • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
- • The savings really do add up.• Here are some examples of classes and how much students would save using an open textbook rather than the average traditional textbook in each subject.• Point out one. “For example, switching to an open textbook in a 185-student physics class would save students the equivalent of four years tuition at a state university.”
- • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
- • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
- • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
- • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
- • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
- • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
- 1= Extremely Important2= Somewhat Important3= Part of the Decision4= Not a Major Factor5 = Not Really a Consideration
- 2010 – 1-519.5%6-10 18.5%11-15 15.7%16-20 11.3%Over 20 38%