Content syndication allows content creators, publishers, and advertisers to benefit. Content creators make more money through licensing fees and larger audiences. Publishers can offer more content at affordable costs, increasing user engagement. Advertisers reach larger, targeted audiences in controlled environments. Users have easier access to more high-quality content.
9. Content Creators Increased revenue from: • licensing fees from multiple publishers • aggregation of larger audiences for advertising Publishers Affordable access to high-quality content More attractive site for users Increased user engagement, and: • duration of user sessions • page views • advertising impressions Advertisers Aggregation of large, targeted online audience Controlled editorial environment Facilitation of online media-buying process Users More, higher-quality Internet content, easier to locate
