HPPR404 Unit 1

HPPR404 Research and Evaluation Sherrell Steele Introduction to Research and Evaluation

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One

Why research? Why plan? ,[object Object],[object Object],[object Object],Lesson One

What is research? ,[object Object],[object Object],Lesson One

Value of research in communications planning ,[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One

Three stages of research in PR ,[object Object],[object Object],[object Object],Lesson One

Barriers to conducting research ,[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One

Barriers to conducting research - continued ,[object Object],[object Object],[object Object],[object Object],Lesson One

Overcoming barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One

Role of research in organizational decision making/management ,[object Object],[object Object],Lesson One

The four-step management process ,[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One

Research ethics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One

Summary and conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One

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