SlideShare une entreprise Scribd logo
1  sur  21
Social Media & PR Goodness Lauren Vargas Communicators Anonymous Tulsa PRSA Luncheon 10 July, 2008
[object Object],[object Object]
What is social media? ,[object Object]
This is just the beginning…
It’s NOT a fad. ,[object Object],[object Object]
Why is it powerful? ,[object Object],[object Object],[object Object],It’s a  DIALOGUE , not a monologue.
And it’s NOT... ,[object Object],[object Object],[object Object],[object Object],[object Object]
What can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
(Robert Scoble, Social Media Starfish)
People are talking about your brand RIGHT NOW. ,[object Object],[object Object]
[object Object],[object Object]
Listen .
Participate .
Reflect .
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Think Liquid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding, Hiring, and Training Great People ,[object Object],[object Object],[object Object],[object Object]
Key Roles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And most importantly… ,[object Object]

Contenu connexe

Tendances

Best Social Media Practices
Best Social Media PracticesBest Social Media Practices
Best Social Media Practices
Aarushi Javeri
 
Using Public Relations to influence your audience
Using Public Relations to influence your audienceUsing Public Relations to influence your audience
Using Public Relations to influence your audience
BYB Marketing - Brand Yourself Better
 
Agencies must adapt or die
Agencies must adapt or dieAgencies must adapt or die
Agencies must adapt or die
FarmCom
 
Effective Marketing using Social Media 2012
Effective Marketing using Social Media 2012Effective Marketing using Social Media 2012
Effective Marketing using Social Media 2012
Margaret Gold
 
Can Brands Manage the Conversation Layer at Scale - Matt Goddard, R2integrated
Can Brands Manage the Conversation Layer at Scale - Matt Goddard, R2integratedCan Brands Manage the Conversation Layer at Scale - Matt Goddard, R2integrated
Can Brands Manage the Conversation Layer at Scale - Matt Goddard, R2integrated
Signal Chicago 2012
 
Back From the Social Future
Back From the Social FutureBack From the Social Future
Back From the Social Future
Stephen Selby
 

Tendances (20)

Social media intelligence
Social media intelligenceSocial media intelligence
Social media intelligence
 
3 Keys to Successful Fundraising in the 21st Century
3 Keys to Successful Fundraising in the 21st Century3 Keys to Successful Fundraising in the 21st Century
3 Keys to Successful Fundraising in the 21st Century
 
Social Media in the Digital Media Mix
Social Media in the Digital Media MixSocial Media in the Digital Media Mix
Social Media in the Digital Media Mix
 
Best Social Media Practices
Best Social Media PracticesBest Social Media Practices
Best Social Media Practices
 
Social Media Influencers in Australia
Social Media Influencers in AustraliaSocial Media Influencers in Australia
Social Media Influencers in Australia
 
10.6.15
10.6.1510.6.15
10.6.15
 
Using Public Relations to influence your audience
Using Public Relations to influence your audienceUsing Public Relations to influence your audience
Using Public Relations to influence your audience
 
Agencies must adapt or die
Agencies must adapt or dieAgencies must adapt or die
Agencies must adapt or die
 
Effective Marketing using Social Media 2012
Effective Marketing using Social Media 2012Effective Marketing using Social Media 2012
Effective Marketing using Social Media 2012
 
Social media strategies for 2014
Social media strategies for 2014Social media strategies for 2014
Social media strategies for 2014
 
Social media for social good
Social media for social goodSocial media for social good
Social media for social good
 
Lecture february 2
Lecture february 2Lecture february 2
Lecture february 2
 
10.20.15
10.20.1510.20.15
10.20.15
 
Gummy Industries - We make your brand a social brand
Gummy Industries - We make your brand a social brandGummy Industries - We make your brand a social brand
Gummy Industries - We make your brand a social brand
 
Successful Advocacy: A Values-Based Approach
Successful Advocacy: A Values-Based ApproachSuccessful Advocacy: A Values-Based Approach
Successful Advocacy: A Values-Based Approach
 
Can Brands Manage the Conversation Layer at Scale - Matt Goddard, R2integrated
Can Brands Manage the Conversation Layer at Scale - Matt Goddard, R2integratedCan Brands Manage the Conversation Layer at Scale - Matt Goddard, R2integrated
Can Brands Manage the Conversation Layer at Scale - Matt Goddard, R2integrated
 
Fluent: The Razorfish Social Influence Marketing Report
Fluent: The Razorfish Social Influence Marketing ReportFluent: The Razorfish Social Influence Marketing Report
Fluent: The Razorfish Social Influence Marketing Report
 
Sm group 4 chapter 5 ppt
Sm group 4 chapter 5 pptSm group 4 chapter 5 ppt
Sm group 4 chapter 5 ppt
 
Back From the Social Future
Back From the Social FutureBack From the Social Future
Back From the Social Future
 
Social Media Marketing for News
Social Media Marketing for NewsSocial Media Marketing for News
Social Media Marketing for News
 

En vedette (6)

Wireless innovation (1)
Wireless innovation (1)Wireless innovation (1)
Wireless innovation (1)
 
Social, Google+ & Affiliate authority in Search - it's starting to seriously ...
Social, Google+ & Affiliate authority in Search - it's starting to seriously ...Social, Google+ & Affiliate authority in Search - it's starting to seriously ...
Social, Google+ & Affiliate authority in Search - it's starting to seriously ...
 
Social media revolution dof oct2012(2)[1]
Social media revolution dof oct2012(2)[1]Social media revolution dof oct2012(2)[1]
Social media revolution dof oct2012(2)[1]
 
Natural Advantage Session Part 2 Oct.21.09
Natural Advantage Session  Part 2   Oct.21.09Natural Advantage Session  Part 2   Oct.21.09
Natural Advantage Session Part 2 Oct.21.09
 
презентация паркета
презентация паркетапрезентация паркета
презентация паркета
 
Social media conversaties @ De Marketing Dagen
Social media conversaties @ De Marketing DagenSocial media conversaties @ De Marketing Dagen
Social media conversaties @ De Marketing Dagen
 

Similaire à Tulsa PRSA Social Media 101

BatesHook - Social Marketing Integration
BatesHook - Social Marketing IntegrationBatesHook - Social Marketing Integration
BatesHook - Social Marketing Integration
BatesHook
 

Similaire à Tulsa PRSA Social Media 101 (20)

New Developments In Arts Marketing Slideshow
New Developments In Arts Marketing SlideshowNew Developments In Arts Marketing Slideshow
New Developments In Arts Marketing Slideshow
 
Digital Immersion: What's Next for Social Media Marketing
Digital Immersion: What's Next for Social Media MarketingDigital Immersion: What's Next for Social Media Marketing
Digital Immersion: What's Next for Social Media Marketing
 
The Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small BudgetThe Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small Budget
 
Social Media 101 for Social Nonprofits
Social Media 101 for Social NonprofitsSocial Media 101 for Social Nonprofits
Social Media 101 for Social Nonprofits
 
Healthy Inspirations Traditional Marketing & Facebook
Healthy Inspirations Traditional Marketing & FacebookHealthy Inspirations Traditional Marketing & Facebook
Healthy Inspirations Traditional Marketing & Facebook
 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media
 
Influencer Marketing: Social Listening in Practice
Influencer Marketing: Social Listening in PracticeInfluencer Marketing: Social Listening in Practice
Influencer Marketing: Social Listening in Practice
 
Social Activation (Tech Trends 2014)
Social Activation (Tech Trends 2014)Social Activation (Tech Trends 2014)
Social Activation (Tech Trends 2014)
 
Strategies for Social Media Success - Ohio Public Information Network Present...
Strategies for Social Media Success - Ohio Public Information Network Present...Strategies for Social Media Success - Ohio Public Information Network Present...
Strategies for Social Media Success - Ohio Public Information Network Present...
 
Tendencias midias sociais
Tendencias midias sociaisTendencias midias sociais
Tendencias midias sociais
 
Social media 101
Social media 101Social media 101
Social media 101
 
Social Media: The Old Game Has New Rules
Social Media: The Old Game Has New RulesSocial Media: The Old Game Has New Rules
Social Media: The Old Game Has New Rules
 
Social Media for the Equipment Finance Company
Social Media for the Equipment Finance CompanySocial Media for the Equipment Finance Company
Social Media for the Equipment Finance Company
 
Building Sustainable Customer Communities - Social Media Conference, Boston 2011
Building Sustainable Customer Communities - Social Media Conference, Boston 2011Building Sustainable Customer Communities - Social Media Conference, Boston 2011
Building Sustainable Customer Communities - Social Media Conference, Boston 2011
 
Ideas That Work: Extending the Success of Your Innovation Program
Ideas That Work: Extending the Success of Your Innovation ProgramIdeas That Work: Extending the Success of Your Innovation Program
Ideas That Work: Extending the Success of Your Innovation Program
 
Social Media Strategy For Businesses
Social Media Strategy For BusinessesSocial Media Strategy For Businesses
Social Media Strategy For Businesses
 
Martin Waxman Loyalist PR Social Media presentation march 2011
Martin Waxman Loyalist PR Social Media presentation march 2011Martin Waxman Loyalist PR Social Media presentation march 2011
Martin Waxman Loyalist PR Social Media presentation march 2011
 
BatesHook - Social Marketing Integration
BatesHook - Social Marketing IntegrationBatesHook - Social Marketing Integration
BatesHook - Social Marketing Integration
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 
Conversations Aren't Marketing
Conversations Aren't MarketingConversations Aren't Marketing
Conversations Aren't Marketing
 

Dernier

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 

Dernier (20)

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Phases of negotiation .pptx
 Phases of negotiation .pptx Phases of negotiation .pptx
Phases of negotiation .pptx
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 

Tulsa PRSA Social Media 101