3. Understanding need
What creates differences in prospects to nurture
budding minds ?
Children – Age Group : 10years to 16 years
LOCATION :
Town/City/Village/ State/ Country
Large School with many great prospects
V/s
Smaller schools with limited scope
Education System of the school –
Focuses solely on academics &
marks/grades
V/s
Focuses on extra-curricular activities
too
Financial Status of the child :
Lower family income – cannot afford many facilities &
good school education
V/s
High family income – avails all facilities
Parental & Teacher
involvement in the child’s
activity
5. All children have something they
are most fascinated about…
Lets encourage their fascinations .
6. “FASCINATION” in children
Why??
How to explore your fascination ?
These are things kids These are things kids Collecting Pictures
like to do/see/explore are curious about Making scrapbooks
Research
Stickers
BUILD on a fascination !! Drawings
How do fascinations grow? Models etc.
By exploring..
By talking to other kids with Fascinations may change / die :
similar interests…
•Because they feel “stuck” can cant
do/learn more about their fascination
•They don’t have friends around that
If Fascinations are built upon… : talk about fascination
FASCINATION •They don’t find any “encouragement”
CAREER PATH around them
may lead to…. •(maybe because children grow out
of them)
INTEREST/Hobby •Maybe.. They found a new
fascination
7.
8.
9.
10. Service ecology
PEOPLE LEARN
READ
PARENTS
HEAR
FRIENDS TALK
FOLLOW EXPLORE DISCUSS
SIBLINGS
ASK
TEACHERS AND OBSERVE
THINK WATCH
GUIDES
SEE
EXTENDED FAMILY WONDER
ENVIRONMENT FEEL UNDERSTAND DO
HOME WRITE
SCHOOL DRAW
PLAY GROUND ANALYSE PLAY WITH
MARKET ABSORB USE
NEIGHBOURHOOD COLLECT
MUSEUMS Children – Age Group : DISTRIBUTE
CINEMA 10years to 16 years SHARE
TRAVELS EXCHANGE
PUBLIC TRANSPORT SAVE
11. VALUE PROPOSITION
• Bring about appreciation for the various “fascinations” & curiosities of children…
(Apart/Outside from their regular academic performance)
• Give the children a platform to probe further into their “fascinations” – and develop
their natural inclinations…
• Here, the child is known by his/her fascination. It is the “fascination” that connects
these children together..
• Establish connections and show/share/learn/grow
• A platform to widen interests by getting inspired by another child’s fascination..
• Give the kids a wider perspective by making them move out their regular circles and
connect to new ones..
12. What does the service enable..
Develop your fascination If not, then find a new
Have a “fascination” for
to an interest/ fascination and let it
something..
hobby/skill/career path grow
Learn, share, contribute
What do you do to keep Get fascinated by other
to do develop your
the fascination alive? children’s fascination
fascination even further
Showcase how Find other children
fascinated you are.. Put sharing the same
up your collection/work.. fascination
13. Touch points and Evidencing
Touch points can take many forms; Website
from website interfaces and mobile
phone apps to posters for the site in
schools. All touch points need to be
considered in totality, and crafted to
create a clear, consistent and unified
user experience
Mobile App
14. Business model
• It’s a FREE web-based service.
• MODE OF REVENUE GENERATION
– Advertisement filtered on the basis of interest of its user
– This includes advertisement by organizations/companies that facilitate: the following for the school student age
group:
• Scholarships
• Contests in that area
• Holding webinars/ and sessions for that age group.
• Volunteer services
• Educational books and other materials
• Blogs, articles, links to other websites that our dedicated to their particular interest.
– For the user segment that have access to smart phones, they can download the APP version of ” TAKE-OFF” at a
certain price.
This model of revenue generation gives :
•TAKE-OFF a sustainable revenue .
•The organization that advertise with us gets connected to its intended user segment(kids) and gets
publicity via us.
•The kids get right know-how(awareness) to take their “fascinations” forward by being able to benefit
from the various opportunity platforms.
