An overview of the digital marketing tools that we will learn about and use in this course.

1. Class 3: Overview of Tools
Julio Viskovich COMM464 Overview of Tools, Slide 1

2. Discussion
Today’s Readings !
The New Anti-Spam Law in Canada: A Primer for Email Marketers
How does this impact email marketers in Canada?
What Successful Brands Know About Blogger Outreach: 6 Short Case
Studies
Why is it so important for brands to activate bloggers as advocates?
Facebook Display Ads vs Google AdWords
When would you use social ads like Facebook Ads vs Google AdWords?
Jetstar Finds Success With HootSuite
Why is it important for brands to manage social with a platform like
HootSuite?
!
Julio Viskovich COMM464 Overview of Tools, Slide 2

3. Julio Viskovich COMM464 Overview of Tools, Slide 3

4. Julio Viskovich COMM464 Overview of Tools, Slide 4

5. Julio Viskovich COMM464 Overview of Tools, Slide 5

6. Julio Viskovich COMM464 Overview of Tools, Slide 6

7. Julio Viskovich COMM464 Overview of Tools, Slide 7

8. !
Julio Viskovich COMM464 Overview of Tools, Slide 8