Property professionals are dependent on good working communication tools, because they areoften outside of their offices. Aastra develops solutions which can meet all the needs expressed by the property sector about business communications. Aastra provides some efficient solutions which perfectly adapt to existing infrastructure and enhance mobility, responsiveness, cost optimisation, information transmission and team work.
2. Overview Real EstateMarket Real EstateMarketNeeds Aastra Solutions Product Components Customer References Strength / Opportunities Marketing Tools Perspectives July 10 Real Estate Industry Market 3
4. A marketview (1/2) The real estate accommodates more than 6 billion individuals (Worldwide). Within 40 years, the world population will increase of more than 3 billion according to INED'S. Need for a sufficient number of buildings to be able to accommodate the whole population. Lack of possibilities for social housing. Creation of new districts of businesses and refitting of the decisional centers. July 10 Real Estate Industry Market 5
5. A market view (2/2) Real estate branch constitutes nearly 15% of the growth of European economy. This sector is the 6th employer in Europe (around 7% of workforce).Just the building industry concentrates 84% of all employees in the whole real estate sector. The real estate absorbs 45% of the formation of fixed capital (GFCF) total, that is 166 billion €. It is about the first position of consumption which summarizes 20% of the whole expenditure. First creator of wealth: the real estate is the sector which experienced the strongest progression in the last 10 years (+ 70%). July 10 Real Estate Industry Market Source: IEIF 6
6. Some figures about the building industry A reduction of 18,5% of creation of residencies between June 2008 and June 2009. The building industry is directly touched by the real estate and economical crisis. Construction of non-residential buildings: 39 million square meters, with a fall of 13,8% compared to 2009. July 10 Real Estate Industry Market 7
7. Warehouse and hotelsectorwithstand the crisis Only the warehouses (with hotel sector) registered an increase in their surface. Visible sign of the economic crisis : The entrepreneurs prefer to store their products and to use a more effective supply chain management than to increase their production resources in these times when to selling is more difficult. July 10 Real Estate Industry Market Variation of warehouse Variation of Hotelsector 8
8. Signs of an economic recovery Tendency of a reduction in sales seems to be blown away - 47% in the 4th quarter 2008 with only - 5% in the 1st quarter 2009 Reasons: Decrease of interest rates Bigsuccess of specific country laws The doubling of mortgageat 0% July 10 Real Estate Industry Market 9
83. Customer profile Century 21 Real Estate Corporation is a subsidiary company of the group Realogy the world leader in franchise from estate agencies and hotels. Century 21 France 950 estate agencies 6200 people sales turnover of 174 million € L.G.I. company, based in Montpellier 2 agencies a score commercial and administrative activities of administration of goods July 10 Real Estate Industry Market 42
84. Needs Quality of phone service Important traffic phone : between 5000 to 6000 calls per month with 8000 calls in July and August. The consistency of investment To equip and enable communication between the 2 sites of the agency To not duplicate their investment The evolution of the architecture of installation To have a flexible solution, without questioning of the material in place, with the possible repurchase of a third agency July 10 Real Estate Industry Market 43
85. Aastra solution Specialnumber Unique number for the twoagencies Virtual privat network Proofed solution Reducingtelephonecost Shared and securizedaccess to internet Reducedinvestments GSM gateway Voice messaging and financialtelecommunication management Analyze in real time the received calls, allows to publish a dashboard. DECT Telephony with headsets July 10 Real Estate Industry Market 44
93. The future of real estatemarket The price of the old real estate should drop by 20% from 2010. But the prices will set out again with a rise in 2011. There exists an unexplored potential request The rate of debt is low (70%) The rate of ownership is weak (57%) Important demographic pressure: 1 million additional households will be to place between 2010 and 2015. July 10 Real Estate Industry Market Source: Xerfi 52
94. Sustainabledevelopment Development of Environmental policies in european countries The restoration and the construction of new buildings wanted by Grenelle of the environment would make it possible that building industry absorbs 208 billion € from here 2020. In 2009, 85% of German constructions preserve the environment and opening a market of 340 billion € until 2030 with this branch of the building industry. July 10 Real Estate Industry Market 53
95. Major actor of Unified Communications Aastra provides technological components based on market standards and compatible with installed data infrastructure Systems Infrastructure Real time Communications Evolution of needs « hyper-connectivity» « Easiness » « Reliability » Unified Messaging Aastra UCS People Presence & Collab. Management & security Integration in IS Organizations Business Processes (CEBP). Modular architecture, integration into the Information System, Communication Enabling WhoisAastra? July 10 Real Estate Industry Market 54 54
96. Thank you for your consideration! July 10 Real Estate Industry Market 55