NEUROPUBLIC is a Greek company founded in 2003 that provides digital services for agriculture. It has established a coalition with farming organizations and a bank to support Greek agriculture through open data and technology. This coalition formed GAIA Business S.A., which offers various services to farmers through its GAIA cloud platform and network of environmental sensor stations. NEUROPUBLIC is building new business models and data-powered services for agriculture using open data sources like Copernicus data, remote sensing data, and data collected from its sensor network.

1. Doing business with
Open Data in agriculture
Vassilis Protonotarios, PhD
Outreach & Networking Manager
NEUROPUBLIC S.A.
MEDHackathon Conference | 13/7/2016, Patras, Greece

2. About NEUROPUBLIC

3. NEUROPUBLIC was founded in 2003
and started with the development of
web services for local authorities and
health organizations
2003 2014 2016 2018
2013 2015 2017 2019
2019
The first steps

4. NEUROPUBLIC presents the GAIA cloud
platform. The aim is to create a
technological BUS that will virtually
interconnect all stakeholders in the
AgriFood chain.
2012 2014 2016 2018
2013 2015 2017 2019
2019
The first steps

5. Neuropublic together with the most active
farming organizations and Piraeus Bank
establishes a coalition aiming to support
the growth and transformation of
Agriculture in Greece.
Farmers
Tech
Provider
Bank
2012
2013
2016 20182014
2015 2017 2019
2019
The first steps

6. The coalition takes flesh and bones
through the establishment of the
GAIA-Business S.A.
2012
2013
2016 20182014
2015 2017 2019
2019
GAIA Business S.A.
Organized
Farmers
72
Organizations
50 K
Farmers
1 B €
Turnover
0.5 M ha
Area
Neuropublic
Gaia Cloud
Platform
AgriTech
Know-How
AgriTech
Solutions
Smart Farming
Piraeus
Bank
No 1 GR
Contract
Farming
AgriCard
Young Farmer
loans
The shareholders legacy to the coalition
Critical Decisions

7. GAIA Bus is the technological
manifestation of the coalition.
It offers 5 main types of services to the
farmers.
2012
2013
2016 20182014
2015 2017 2019
2019
Critical Decisions
Society Management Subsidy Commerce InFarm
92 Advisory Offices covering all Greek Territory

8. Neuropublic starts the design and
development of its own atmospheric and
soil stations.
The NP R&D department is responsible for
the GAIA Sense project.
2012
2013
2016 20182014
2015 2017 2019
2019
Critical Decisions
GAIA Sense
(Network of stations called
GAIATrons)Atmospheric
stations
Soil
stations
Environmental
data
The GAIATrons design
allows the installation
within crops.

9. 2015-2020? 2012
2013
2016 20182014
2015 2017 2019
2020
Current status, progress & next
steps

10. Introduction

11. “Data is the fuel of the digital economy“

12. “Data is gold”

13. Transforming raw data…

14. …to informed decision making

15. Farmers do not only produce food…
…they also produce data

16. open data for businesses
“new businesses and new
business models are beginning
to emerge: Suppliers,
aggregators, developers,
enrichers and enablers”
“key link in the value chain for
open data is the
consumer…direct relevance to
the choices individuals make as
part of their day-to-day lives”

17. Open data in agriculture

18. Raw data (food production)

19. Statistical data

20. Demographic data /
indicators

21. Interactive maps
(food security)

22. Research
publications

23. Various datasets

24. …and farm data

25. Earth Observation data for agriculture

26. Copernicus land-related data

27. Copernicus atmospheric data

28. Remote Sensing: NDVI (Normalized
Difference Vegetation Index) images

29. Geospatial data

30. Data exist: free, accessible and ready to use
However, farmers do not need data: Farmers
need advice
Challenge:
How to exploit such data commercially for
serving the farmers’ needs?

31. Building data-powered services is the key

32. Building business models on open
(agricultural) data

36. What is NEUROPUBLIC building on open
data?

37. GAIA Remote Sense & Open Data
Collect
Store
Define
Objects
Assign
Properties
Create
Models
Decision
Making
Take
Actions
Monitor
Actions
GAIA REMOTE SENSE
The Smart Farming project is scheduled to take full
advance of the Sentinel Era and the measurements
of GAIA Sense network.

38. NEUROPUBLIC’s GAIA Sense

40. GAIA REMOTE SENSE
GAIA Bus Architecture

41. - Management
- GAIA iCM – Primary Production Management
- GAIA ERP/Trace – Processing Management / Traceability
- GAIA Livestock – Livestock Units Management
- Smart Agriculture
- GAIA Agronomy – Cultivation Practices Consulting
- GAIA Shield – Agricultural Warning Services
- GAIA Irrigation – Smart Irrigation
- Horizontal
- GAIA Agro Business Intelligence – Business Intelligence
of Agricultural Knowledge
41
(Open) Data-powered GAIA InFarm Services
Partially open
data
Using open
data
Not using
open data

42. The 1st operational year ends with
success.
2012
2013
2016 2018
2015
2014
2017 2019
2019
First Report
GAIA Business S.A. as a service operator handles:
• 725 K Registered Users
• 3477 K Subscriptions for Services
• 2245 Max number of Concurrent users achieved

43. For 2016, 20 pilot sites will be established.
By 2020, 10,000 GAIAtron telemetric stations
will be setup in selected areas all over Greece
2012
2013 2015
201820162014
2017 2019
2020
Smart Farming Pilots

44. NEUROPUBLIC S.A.
Thank you
v_protonotarios@neuropublic.gr
www.neuropublic.gr
Twitter: @neuropublic