The document discusses trends for finding customers through social media. It provides tips on monitoring social media, responding to customers, amplifying good content, and leading conversations. Some key trends mentioned are content marketing through blogging, video, podcasting and social networks. It also discusses building communities, social shopping on sites like Pinterest, mobile marketing through Instagram, and location-based marketing using Foursquare. The presentation ends by asking for audience feedback on the topics covered.

1. @Pulse_London_
@Pulse_London_
Latest Trends to Find Your Customer
Social Media
“Please feel free to Tweet @wvrknight during this session”

2. Warren Knight
Speaker / Author / Consultant
CEO, co-founder of Gloople
Speaker & Trainer F7Social
20 years Retail Experience
5 years Social Media
Social Media for Business
Sales Techniques for SME
International Business

3. Online store
GroupBuy & Affiliate Social
FlashSale network integration
Peer to peer
sharing Refer a friend
discount
Ratings & Mobile platform Embedded
reviews Facebook store

4. Production Era
Henry Ford 1920’s
Model “T” Production
12.5 hours before
93 minutes afterwards
Cost: $825 ($33) > $280

5. Marketing Era
1950’s 1st TV Advert Brands told us
what they
want us to buy
Now Only
14% of us
trust
Advertising
78% of us
trust our Friends
recommendation
of a product or
"It's tingling fresh. It's fresh as service
ice. It's Gibbs SR toothpaste.”

6. SoLoMo Era
Connected 24/7
Our philosophy is to fish where the fish are
Adam Brown – Coca Cola 42 Million

7. “Let’s Chat”
How to Find
Your
Customers

8. Monitor

9. Respond

10. Amplify

11. Lead

12. Broadcast
We can all be
broadcasters

13. What is Content Marketing
Blogging – 4x more popular with Google
Video + Podcasting
E-Mail Marketing
Flickr, Picasa
Social: Twitter, Google+, Facebook
Case Studies, White Papers, eBooks
Tumbler, Posterous

14. The Power of Content Marketing

15. Build Your Community
Tribes

16. Social Shopping
Pinterest

17. Mobile
Instagram

18. Location Based Marketing
Foursquare

19. Buy Through Your TV
ZeeBox

20. Consultancy / Training / Mentoring
Tell us
What
You
Think