11. MOBILE HELPS PEOPLE TO ‘FIND TIME’
….and fill time!..................................................................................................................................................................................................
39. ..................................................................................................................................................................................................KEY TAKEOUTS
Mobile is always ‘on’:
– Finding and filling time, feeding our impulsive impatience
– Most common device for second screening (not just in front of TV)
– Personal, pervasive, opportunity for proximity
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4. The diversification of social media platforms is something brands need to be
mindful of & keep ahead of the curve – especially when appealing to younger
audiences
We are still using SMS and email to stay in touch, keep informed but IM and
Apps are starting to gain momentum as key way to communicate, especially for
Millennials
Exciting new developments using mobile data (Weve & iBeacons use of
SoLoMo) help brands to be more targeted, relevant and timely