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Twitter Marketing Basics - Twitter Marketing Guide

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Web Trainings Academy
Web Trainings Academy

Twitter Marketing Step by Step Guide by Web Trainings Academy. Learn how to use and increase the brand awareness with Twitter.

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Twitter Marketing Presented by Mohammed Azharuddin Digital Marketing Trainer
Twitter Stats Twitter 1 Billion+ Users 271 Million Active Users 78% Mobile Users 500 Million Tweets per day High Conversion Rates
What is Twitter ? •Micro Blogging site which allows 140 chars, photo, video and links. •The main purpose of the twitter is real time communication between B-B or C-B or C-C
Listen and Learn Branding Customer Support Connect with Experts Competition and Offers Updates and Press How to use Twitter ?
Twitter Usage in India
Tweet Mention HashTag Link Reply ReTweet Favourite
Most Popular Tweet
Create Profile •Go to www.twitter.com> Signup •Select a Unique Handle [Max 15 Chars] •Tailor twitter based on recent visits •Choose Interests •Import Contacts •Confirm Email Address
Customizing the Profile •Menu > Settings > Edit Profile –Customize the Profile –Use custom graphics and logo for corporate branding –Fill the Website Field (No Follow Backlink) –Fill the BIO of Page [160 Chars]
Twitter Graphic Dimensions •Profile Photo –Default : 73x73px –Profile Photo –Normal : 48x48px –In timeline –Mini : 24x24px •Profile Banner –Default : 1500x500px –Medium : 600x200px –Small : 300x100px
Types of Tweets •Text Based •Link Based •Photo •Video
HashTag •The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. •Hashtaggedwords that become very popular are often Trending Topics. •Using hashtags we can amplify our message to audience.
How to use hashtags •Identify importantHashtags –Use the site https://www.hashtags.org/ •Find and mention influencers •Align your campaign with trending topics •Time your tweet
Examples of Tweets
Engaging the Users
Contents On Twitter •Answer in style –http://www.socialsamosa.com/2012/11/social- media-case-study-55dsl-twittergun/ •Question & Answer –One such contest was # FunWithNumber •Retweet & Follow to Win •Photo Contest
Recent Contests (Nov 2014) •#BornTo –https://twitter.com/MaybellineIndia/status/537522659521622017 •#OnCloud9W –https://twitter.com/jetairways/status/537448187473047552 –http://www.jetairways.com/EN/IN/SpecialOffers/GOSF2014contest.aspx
Twitter Tools •http://twittertoolsbook.com/10-awesome- twitter-analytics-visualization-tools/
Generating Leads from Twitter •Prepare a keyword list relevant to your product •Perform search on twitter •Interact with users as per the need •Respond back to their reply
Twitter Marketing Basics - Twitter Marketing Guide

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Twitter Marketing Basics - Twitter Marketing Guide

  • 1. Twitter Marketing Presented by Mohammed Azharuddin Digital Marketing Trainer
  • 2. Twitter Stats Twitter 1 Billion+ Users 271 Million Active Users 78% Mobile Users 500 Million Tweets per day High Conversion Rates
  • 3. What is Twitter ? •Micro Blogging site which allows 140 chars, photo, video and links. •The main purpose of the twitter is real time communication between B-B or C-B or C-C
  • 4. Listen and Learn Branding Customer Support Connect with Experts Competition and Offers Updates and Press How to use Twitter ?
  • 6. Tweet Mention HashTag Link Reply ReTweet Favourite
  • 8. Create Profile •Go to www.twitter.com> Signup •Select a Unique Handle [Max 15 Chars] •Tailor twitter based on recent visits •Choose Interests •Import Contacts •Confirm Email Address
  • 9. Customizing the Profile •Menu > Settings > Edit Profile –Customize the Profile –Use custom graphics and logo for corporate branding –Fill the Website Field (No Follow Backlink) –Fill the BIO of Page [160 Chars]
  • 10. Twitter Graphic Dimensions •Profile Photo –Default : 73x73px –Profile Photo –Normal : 48x48px –In timeline –Mini : 24x24px •Profile Banner –Default : 1500x500px –Medium : 600x200px –Small : 300x100px
  • 11. Types of Tweets •Text Based •Link Based •Photo •Video
  • 12. HashTag •The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. •Hashtaggedwords that become very popular are often Trending Topics. •Using hashtags we can amplify our message to audience.
  • 13. How to use hashtags •Identify importantHashtags –Use the site https://www.hashtags.org/ •Find and mention influencers •Align your campaign with trending topics •Time your tweet
  • 16. Contents On Twitter •Answer in style –http://www.socialsamosa.com/2012/11/social- media-case-study-55dsl-twittergun/ •Question & Answer –One such contest was # FunWithNumber •Retweet & Follow to Win •Photo Contest
  • 17. Recent Contests (Nov 2014) •#BornTo –https://twitter.com/MaybellineIndia/status/537522659521622017 •#OnCloud9W –https://twitter.com/jetairways/status/537448187473047552 –http://www.jetairways.com/EN/IN/SpecialOffers/GOSF2014contest.aspx
  • 18. Twitter Tools •http://twittertoolsbook.com/10-awesome- twitter-analytics-visualization-tools/
  • 19. Generating Leads from Twitter •Prepare a keyword list relevant to your product •Perform search on twitter •Interact with users as per the need •Respond back to their reply