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Page 1 | Social Business Pioneers
Succeeding in a
world disrupted by
the internet
@willmcinnes
Page 2 | Social Business Pioneers
Page 3 | Social Business Pioneers
We are a social business consultancy
Social media
strategy and
implementation
We help our clients thrive through
digital disruption, in two ways:
Business
innovation for
the digital world
Page 4 | Social Business Pioneers
Page 5 | Social Business Pioneers
Page 6 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
Page 7 | Social Business Pioneers
Page 8 | Social Business Pioneers
Page 9 | Social Business Pioneers Mickey Smith „Dark side of the lense‟ on Vimeo.
“The Internet isn‟t really a
technology. It‟s a belief system,
a philosophy about the
effectiveness of decentralized,
bottom-up innovation.”
Page 10 | Social Business Pioneers
1. Purpose & Meaning
2. Democracy & Empowerment
3. Progressive People
4. Conscious Leadership
5. Organisational Openness
6. Change Velocity
7. Tech DNA
8. Fair Finances
Page 11 | Social Business Pioneers
Chapter 2.
Democracy & Empowerment
Page 12 | Social Business Pioneers
Page 13 | Social Business Pioneers
Page 14 | Social Business Pioneers
Page 15 | Social Business Pioneers
 $575k prizes
 100 targets
 80% successful
 8 million ounces of gold mined
 Company value from $100 million to $9 billion
Page 16 | Social Business Pioneers
Page 17 | Social Business Pioneers
Page 18 | Social Business Pioneers
Chapter 4.
Leadership
Page 19 | Social Business Pioneers
• Edelman trust barometer
Page 20 | Social Business Pioneers
Page 21 | Social Business Pioneershttp://www.flickr.com/photos/gore-tex-products/5983679913/
150 people per building
Lattice structure
„Followership‟
Page 22 | Social Business Pioneers
Chapter 5.
Organisational
Openness
Page 23 | Social Business Pioneers
Page 24 | Social Business Pioneers
Page 25 | Social Business Pioneers
Page 26 | Social Business Pioneers
Social business
Chapter 6.
Change Velocity
Page 27 | Social Business Pioneers
Page 28 | Social Business Pioneers
• Amazon
• Netflix
• Square
Page 29 | Social Business Pioneers
Page 30 | Social Business Pioneers
•Timely
•Vast sample (60% of UK adults use the internet daily)
• Collected as a by-product of normal activity
• Avoids problems with non-response and inaccuracy
• Information is continually collected around a wider range of
issues, including unexpected ones
Page 31 | Social Business Pioneers
Page 32 | Social Business Pioneers
Chapter 7.
Tech DNA
Page 33 | Social Business Pioneers
Page 34 | Social Business Pioneers
Page 35 | Social Business Pioneers
Barclays
“Look at Twitter or Facebook, their teams don‟t
work in a segregated way. You have cohesive
teams, some more operational, some more
technical, but they‟re together and they make
interesting trick shots by working that way.”
Page 36 | Social Business Pioneers
1. Piloting
Page 37 | Social Business Pioneers
Page 38 | Social Business Pioneers
2. Bounding
Page 39 | Social Business Pioneers
Page 40 | Social Business Pioneers
3. Role modelling
Page 41 | Social Business Pioneers
Page 42 | Social Business Pioneers
4. Cultivating
Page 43 | Social Business Pioneers
Page 44 | Social Business Pioneers
http://michaelcriner.com/
Page 45 | Social Business Pioneers
5. Integrating
Page 46 | Social Business Pioneers
Page 47 | Social Business Pioneers
Good luck navigating the future.
@willmcinnes

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Activity 01 - Artificial Culture (1).pdf
 

Succeeding in a disrupted world by Will McInnes

  • 1. Page 1 | Social Business Pioneers Succeeding in a world disrupted by the internet @willmcinnes
  • 2. Page 2 | Social Business Pioneers
  • 3. Page 3 | Social Business Pioneers We are a social business consultancy Social media strategy and implementation We help our clients thrive through digital disruption, in two ways: Business innovation for the digital world
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  • 6. Page 6 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
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  • 9. Page 9 | Social Business Pioneers Mickey Smith „Dark side of the lense‟ on Vimeo. “The Internet isn‟t really a technology. It‟s a belief system, a philosophy about the effectiveness of decentralized, bottom-up innovation.”
  • 10. Page 10 | Social Business Pioneers 1. Purpose & Meaning 2. Democracy & Empowerment 3. Progressive People 4. Conscious Leadership 5. Organisational Openness 6. Change Velocity 7. Tech DNA 8. Fair Finances
  • 11. Page 11 | Social Business Pioneers Chapter 2. Democracy & Empowerment
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  • 15. Page 15 | Social Business Pioneers  $575k prizes  100 targets  80% successful  8 million ounces of gold mined  Company value from $100 million to $9 billion
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  • 18. Page 18 | Social Business Pioneers Chapter 4. Leadership
  • 19. Page 19 | Social Business Pioneers • Edelman trust barometer
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  • 21. Page 21 | Social Business Pioneershttp://www.flickr.com/photos/gore-tex-products/5983679913/ 150 people per building Lattice structure „Followership‟
  • 22. Page 22 | Social Business Pioneers Chapter 5. Organisational Openness
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  • 26. Page 26 | Social Business Pioneers Social business Chapter 6. Change Velocity
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  • 28. Page 28 | Social Business Pioneers • Amazon • Netflix • Square
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  • 30. Page 30 | Social Business Pioneers •Timely •Vast sample (60% of UK adults use the internet daily) • Collected as a by-product of normal activity • Avoids problems with non-response and inaccuracy • Information is continually collected around a wider range of issues, including unexpected ones
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  • 32. Page 32 | Social Business Pioneers Chapter 7. Tech DNA
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  • 35. Page 35 | Social Business Pioneers Barclays “Look at Twitter or Facebook, their teams don‟t work in a segregated way. You have cohesive teams, some more operational, some more technical, but they‟re together and they make interesting trick shots by working that way.”
  • 36. Page 36 | Social Business Pioneers 1. Piloting
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  • 38. Page 38 | Social Business Pioneers 2. Bounding
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  • 40. Page 40 | Social Business Pioneers 3. Role modelling
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  • 42. Page 42 | Social Business Pioneers 4. Cultivating
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  • 44. Page 44 | Social Business Pioneers http://michaelcriner.com/
  • 45. Page 45 | Social Business Pioneers 5. Integrating
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  • 47. Page 47 | Social Business Pioneers Good luck navigating the future. @willmcinnes

Notes de l'éditeur

  1. http://www.guardian.co.uk/technology/pda/2011/aug/10/facebook-losing-users
  2. By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  3. Wikipedia is easy to take for granted. How many of you used it in the last few weeks? But let us think about how it is created, about the organisation behind the website.
  4. 19th March, 2004.
  5. So wikipedia is in fact a stack of millions of volunteer, of hundreds of millions micro-contributions, a fluid network of people, a worthy purpose.http://www.flickr.com/photos/59171001@N00/417943111/sizes/l/in/photostream/
  6. In March 2000, GoldCorp made available a wide variety of geological data to the general public. There was a prize of $575,000 for anyone who could find or suggest potential spots where gold could be found. The result of this mass collaboration effort was over 100 targets that were approximately 80% successful bringing over 8 million ounces of gold. Because of their use of crowdsourcing, GoldCorp’s value skyrocketed from $100 million to $9 billionhttp://www.fastcompany.com/magazine/59/mcewen.html?page=0%2C0
  7. But what is digital anyway?And where does the network stop?How do you account for this in role descriptions, in review processes?
  8. Ceo of Valve, personal net worth of $1.5 bn, can’t get his own game ideas made at his video game company.
  9. http://www.flickr.com/photos/theuntrainedeye/283950450/
  10. “Look at Twitter or Facebook, their teams don’t work in a segregated way. You have cohesive teams, some more operational, some more technical, but they’re together and they make interesting trick shots by working that way.”Read more: http://www.computing.co.uk/ctg/interview/2165737/interview-barclays-banks-innovation#ixzz26jSUepZqComputing - Insight for IT leaders Claim your free subscription today.
  11. http://www.flickr.com/photos/spunter/2907888414/
  12. We developed social media guidelines for Speedo, and the tone and design reflect the nature of the brand, and also have fun with the swimming link
  13. Ceo of Valve, personal net worth of $1.5 bn, can’t get his own game ideas made at his video game company.
  14. “Look at Twitter or Facebook, their teams don’t work in a segregated way. You have cohesive teams, some more operational, some more technical, but they’re together and they make interesting trick shots by working that way.”Read more: http://www.computing.co.uk/ctg/interview/2165737/interview-barclays-banks-innovation#ixzz26jSUepZqComputing - Insight for IT leaders Claim your free subscription today.
  15. nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024