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eMarketing Techniques Webinar - Soaring to New Heights with Web 2.0 and Akron Canton Airport

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WorkSmart Integrated Marketing
WorkSmart Integrated Marketing

Join Kristie Van Auken for the eMarketing Techniques Webinar - Soaring to New Heights with Web 2.0

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Soaring to new heights with web 2.0
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Soaring to new heights with 2.0
Social Media TeamCAK CAKairport (Ryan) CAKristie
About the Airport ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passenger growth LGA/TPA BOS/ CLT/PHL DEN/LAS/RSW ATL- FL MCO ATL-DL 275 % increase
The Essence of our Brand ,[object Object],In a perfect world brand comes first… no brand, no plan, less basis for social media messages and tactics
Why Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Media is Transforming ,[object Object],[object Object]
We Started with a Corporate Blog ,[object Object],[object Object],[object Object],[object Object]
YouTube and Flickr Offer Visuals CAK on YouTube CAK Photostream on Flickr
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Most fans will come back if there is a real sense of community.” Mari Smith Social Media Examiner , January 26, 2010
Twitter ,[object Object],[object Object],[object Object],[object Object],CAK on Twitter
Bringing it all together – Social CAK
Integrated: Branding + Advertising + Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU!

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