NCCET Presentation - WorkSmart eMarketing - eMarketing for Community Colleges
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The document discusses how to build a revenue stream for a school using eMarketing. It provides statistics on trends in community colleges and social media. It outlines an eMarketing program strategy, including determining participants and targets, marketing plans, and soliciting speakers and sponsors. The document also provides tips for eMarketing techniques like creating a microsite, using email marketing, search engine marketing, and social media. It emphasizes making content useful and engaging for users.
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NCCET Presentation - WorkSmart eMarketing - eMarketing for Community Colleges
- 1. How to Build a Revenue Stream with eMarketing at Your School By Brad Kleinman [email_address]
- 5. What the heck is Web 2.0?
- 6. What the heck is Web 2.0?
- 13. Create your Marketing System
- 15. eMarketing Best Practices - Microsite 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email
- 18. Use Social Media
- 21. Contact us to learn how to use eMarketing to grow enrollment and create a revenue stream at your school Brad Kleinman [email_address]