9. Content marketing is a
strategic marketing approach focused on
creating and distributing valuable, relevant,
and consistent content to attract and retain
a clearly-defined audience — and,
ultimately, to drive (profitable) customer
action.
14. Responsive web design (RWD) is an
approach to web design aimed at crafting sites
to provide an optimal viewing experience—
easy reading and navigation with a minimum of
resizing, panning, and scrolling—across a wide
range of devices (from desktop computer
monitors to mobile phones).
18. Search Engine Optimization is the process
of maximizing the number of visitors to a
particular website by ensuring that the site
appears high on the list of results returned
by a search engine.
37. Objectives
KPI’s
Persona
User journey
Call-to-action
Reporting
Local, regional, global
Short-term, mid-term, long-term
Quantity, quality, both
Priority
What
Who
How many
Why
How
Where
When
Multi-channel data sources
(Google, facebook, Twitter, Youtube)
Direct links with objectives
Learning curve, best practice
Campaign team & budget
