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Search Engine Marketing
- 1. SEARCH ENGINE MARKETING BUYING BEHAVIOR FINAL PROJECT 02/14/09
- 2. GROUP E Karl Eggertsen Karen Kearsley Senta Spenninger Yuksel Ulgen
- 3. OLD VS. NEW RULES OF MARKETING Less targeted Laser targeted to niche markets Interruptive/Annoying Less intrusive Expensive More cost efficient Increasingly ineffective Effectively reach ideal buyers
- 35. SOCIAL MEDIA OLD NEW Aim to reach a specific outcome Interacting, Sharing Saving the websites we like Share, Grade, Tag Formal Marketing Messages References, Recommendations of others
- 36. SOCIAL MEDIA FORMAL SEARCH
- 37. SOCIAL MEDIA Effective social advertising is less about attaching marketing messages to content and more about BEING the CONTENT. For more social media tools : http://www.go2web20.net/
- 47. SEM SUMMARY “ Understand your buyers and create great, indexable Web content especially for them.” * *The New Rules of Marketing & PR, David Meerman Scott, John Wiley & Sons, Inc., Hoboken, NJ, 2007, 2009,Chapter 20: “Search Engine Marketing”, pg. 257
- 49. HAPPY VALENTINE’S DAY