23. physically engaging with
a n a c t u a l o b j e c t
p ro d u c e s a d e e p e r
u n d e r s t a n d i n g ; i t
stimulates the kind of
intuition that is often
critical to a designer.
Although one can study and understand a
concept through literature and diagrams,
24. “I think with my hands.
My process balances analytic
study, based very much on
research, with, in the end, a
purely intuitive gesture.”
25. The aim of art and meditation
is to produce attentiveness
and quiet the mind so that it
can discard pre-existing
ideas in order to see what is
real.
Milton Glaser
Drawing is Thinking
30. Apple’s 10 to 3 to 1
Apple’s designers come up with 10
entirely different mock ups of any new
feature...Later they whittle that number
to three, spend more months on those
three and then finally end up with one
strong decision.