Lower costs and improved acquistion results + better depth of data...

1. Boosting Conversions via Managed SMS Services
hello@digitonic.co.uk
Thursday, 13 October 11

2. Who we are
Formed in 2010 by 2 digital marketers.
Experienced in e-Gaming, e-Commerce,
Media and Communications.
Based in Glasgow with an international
client portfolio.
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3. What do we do?
Strategic Digital Marketing Agency
Campaign Optimisation + Management
Marketing Integration Experts
“Digitonic always deliver fantastic results for our campaigns. They are exceptional; a
cut-above the rest, and a pleasure to work with.” Shayne Lambie, 188BET
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4. PPC E-mail
SMS Affiliate Management
Contact Centres
Landing Pages
White Mail
Dynamic Retargeting
Pretargeting SEO
Social
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5. 2 quick thoughts about e-mail
E-mail is an excellent tool to drive customers
to your business when they are online. But
what about when they are offline?
Everybody uses e-mail - that’s part of the
problem. How many e-mails are unread
in your inbox right now?
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6. How many text messages are
unread in your phone right now?
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7. Some Stats
• Time to prepare new e-mail template = up to 1/2 day
• Time to prepare new SMS message = 15 Minutes
• “59% of users delete the majority of e-mail advertising
without reading it” *
• “75% of smartphone users would like to get notified of new
offers via SMS” **
• And... “as many as 83% would be open to receiving SMS
offers twice per month” **
*Source: Marketing Profs (2011)
**Source: YouGov (2011)
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8. Where SMS works
We’re not saying SMS replaces e-mail. SMS complements your
communications strategy.
Need to say something quickly? Use SMS.
Got a time limited offer? Use SMS.
Need to drive users online? Use SMS.
Users not opening your e-mails? Use SMS.
Need to communicate your message in detail? Use e-mail.
Got a long lead time? Use e-mail and SMS.
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9. Where SMS works
SMS complements outbound calling in 3
distinct ways:
A warm up / teaser message primes the customer
before the call - and itself will begin converting.
SMS is proven to improve contact rates, increase
campaign conversion figures and reduce
average call time.
Later, a follow up SMS sweeps up the contact
centre’s positive outcome non-converters to
improve overall campaign statistics.
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10. 188BET: Leading the field
Relevant
Responsible
Integrated
Offer Led
Personal
Dynamic
By delivering timely and relevant messaging we
deliver a proven increase in betting activity
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11. Text Tracking
Enhanced reporting and reach
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12. In-House Managed Services
Where we add value
• 99% Deliverability (Domestic + International)
• A/B Testing
• Data Cleansing
• Message Personalisation
• Feedback Loops
• Send Time Optimisation
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13. Full Service Costs
From 3.9p per message
No set up fee
No management fee
Only pay for what you use
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14. Self Service Options
Our self service solution can also be delivered in-
house by your marketing team, allowing you to
retain control for a lower cost
Benefit from a system that is both user-friendly and
cost effective
Full API integration allows you to automate your
activity
Comprehensive delivery reporting for all send
activity
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15. Self Service Reporting and
Data Visualisation
Deliverability Scoring
Time Stamps
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16. Self Service API
Automate your Activity
• Send messages to predefined groups or new contacts
• Schedule messages for appropriate send times
• Retrieve replies as feed replies or incoming messages into your own
system
• Delivery receipts track each message and see whether it’s been
opened
• Check your balance and credits
• Add new contacts from contact forms or online registrations
• Manage sub accounts and create new accounts easily - including
credit transfers
• View sent messages via all sub accounts
• ....plus all the support you would expect from an agency /
outsourced solution
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17. To find out more
Contact us in confidence
Grant Fraser Iain Wilcox
Managing Director Marketing Manager
Grant@digitonic.co.uk Iain@digitonic.co.uk
+44 (0)1357 524 205 +44 (0)1357 524 205
+44 (0) 7967 302 780 +44 (0) 7950 621 931
grantfraser21 iainwilcox
Thursday, 13 October 11