Business Model CoEntrepreneurs Weekend LLN 2014 par Ben Piquard
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Business Model CoEntrepreneurs Weekend LLN 2014 par Ben Piquard
- 3. @benpiquard, ben@Pi4Mgt.be Qu’est-ce qu’un business modèle ? Outils - Simple - Holistic - Visuel Pour comprendre comment une entreprise capture, crée et délivre de la valeur
- 5. WHAT?
- 6. WHAT? WHO?
- 8. HOW? WHAT? WHO? -‐ €? + €?
- 10. HOW? WHAT? WHO? -‐ € ? + € ?
- 11. HOW? WHAT? CLIENT SEGMENTS CLIENT SEGMENTS WHO? -‐ € ? + € ? CLIENT SEGMENTS
- 12. HOW? VALUE CLIENT SEGMENTS WHAT? CLIENT SEGMENTS CLIENT SEGMENTS WHO? -‐ € ? + € ? CLIENT SEGMENTS PROPOSITION CLIENT SEGMENTS
- 13. HOW? VALUE CLIENT SEGMENTS WHAT? CLIENT SEGMENTS CLIENT SEGMENTS WHO? -‐ € ? DISTRIBUTION CHANNELS CLIENT SEGMENTS + € ? CLIENT SEGMENTS PROPOSITION CLIENT SEGMENTS CLIENT SEGMENTS
- 14. HOW? VALUE CLIENT SEGMENTS WHAT? CLIENT SEGMENTS CLIENT SEGMENTS WHO? -‐ € ? CLIENT CLIENT SEGMENTS DISTRIBUTION CHANNELS CLIENT SEGMENTS + € ? CLIENT SEGMENTS PROPOSITION CLIENT SEGMENTS RELATIONSHIPS CLIENT SEGMENTS CLIENT SEGMENTS
- 15. HOW? VALUE CLIENT SEGMENTS WHAT? CLIENT SEGMENTS CLIENT SEGMENTS WHO? -‐ € ? CLIENT CLIENT SEGMENTS CLIENT SEGMENTS RELATIONSHIPS DISTRIBUTION CHANNELS CLIENT SEGMENTS CLIENT SEGMENTS REVENUE FLOWS €? CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS PROPOSITION
- 16. HOW? VALUE CLIENT SEGMENTS WHAT? CLIENT SEGMENTS CLIENT SEGMENTS WHO? KEY CLIENT SEGMENTS $? CLIENT CLIENT SEGMENTS CLIENT SEGMENTS RELATIONSHIPS DISTRIBUTION CHANNELS CLIENT SEGMENTS CLIENT SEGMENTS REVENUE FLOWS €? CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS PROPOSITION CLIENT SEGMENTS RESOURCES
- 17. KEY ACTIVITIES HOW? VALUE CLIENT SEGMENTS WHAT? CLIENT SEGMENTS CLIENT SEGMENTS WHO? CLIENT SEGMENTS CLIENT SEGMENTS KEY CLIENT SEGMENTS -‐ € ? CLIENT CLIENT SEGMENTS CLIENT SEGMENTS RELATIONSHIPS DISTRIBUTION CHANNELS CLIENT SEGMENTS CLIENT SEGMENTS REVENUE FLOWS €? CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS PROPOSITION CLIENT SEGMENTS RESOURCES
- 18. KEY ACTIVITIES PARTNER NETWORK CLIENT SEGMENTS HOW? VALUE CLIENT SEGMENTS WHAT? CLIENT SEGMENTS CLIENT SEGMENTS WHO? CLIENT SEGMENTS CLIENT SEGMENTS KEY CLIENT SEGMENTS -‐ € ? CLIENT CLIENT SEGMENTS CLIENT SEGMENTS RELATIONSHIPS DISTRIBUTION CHANNELS CLIENT SEGMENTS CLIENT SEGMENTS REVENUE FLOWS €? CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS PROPOSITION CLIENT SEGMENTS RESOURCES CLIENT SEGMENTS
- 19. KEY ACTIVITIES PARTNER NETWORK CLIENT SEGMENTS HOW? VALUE CLIENT SEGMENTS WHAT? CLIENT SEGMENTS CLIENT SEGMENTS WHO? CLIENT SEGMENTS CLIENT SEGMENTS KEY CLIENT SEGMENTS COST CLIENT SEGMENTS $? CLIENT CLIENT SEGMENTS DISTRIBUTION CHANNELS CLIENT SEGMENTS CLIENT SEGMENTS REVENUE FLOWS €? CLIENT SEGMENTS CLIENT SEGMENTS PROPOSITION CLIENT SEGMENTS STRUCTURE CLIENT SEGMENTS RELATIONSHIPS CLIENT SEGMENTS CLIENT SEGMENTS RESOURCES CLIENT SEGMENTS CLIENT SEGMENTS
- 20. CUSTOMER SEGMENTS" images by JAM"
- 21. VALUE PROPOSITIONS" images by JAM"
- 22. CHANNELS" images by JAM"
- 23. CUSTOMER RELATIONSHIOPS" images by JAM"
- 24. REVENUE STREAMS" images by JAM"
- 25. KEY RESOURCES" images by JAM"
- 26. KEY ACTIVITIES" images by JAM"
- 27. KEY PARTNERS" images by JAM"
- 28. COST STRUCTURE" images by JAM"
- 29. Ce que l’on vous demande
- 30. Intelligence collec8ve • Votre « BMC » de base • Discussions et exemples
- 31. Au Boulot !
- 32. • Comment commencer ? • Ce que dit un business modele ? • Ce que cela ne dit pas ? • Approche possible : • Commencer • Axe Clients • Axe operation • P&L Carton de bière • Acid Test • Post it ROUGE et JAUNE • C’est un outil • D’analyse • De dialogue • De pilotage
- 33. Do you like Nespresso ?
- 34. The brand The best one The Experience
- 35. Upper market Home UPM Office UPM
- 36. Own stores Mail order Call Center
- 37. Members hip Magaz ine Belong ing to
- 38. Selling caps (recurrent) Selling machines license
- 39. Promotion Production Strong IP Logistic Production Strong marketing