Ready to "up your game" to deliver a cohesive brand image and experience to your customer? 8 amazing tips to help your brand navigate the digital marketplace.

1. 7. Go Beyond the Brand to Your Digital Customer Relationship
The number and quality of digital connections you’re making with your
customers is essential to the brand experience.
Digital Makeover
6. Use Owned-Media Platforms to Aggregate Social Media
Strategically positioned, owned-media microsites can be a cost effective tactic
to aggregate social media campaigns in ways that can’t easily addressed within
your primary website.
8. Attract, Engage and Convert
Owned-media platforms such as microsites make lead generation easy,
here’s why: they can have a distinctive look, a direct pitch, SEO advantages,
are easy to measure and you can experiment.
TIP SHEET
1. Find Your Diamonds Among the Stones
Finding a unique brand story behind a company takes a little more digging and
may not be readily apparent as it is in B2C. As Neil Patel suggested in a recent
KISSmetrics post, “Figure out an unboring angle.” The story is there, it just may
take more effort to find, develop and polish, before packaging it with impact!
3. Be Responsive
In today’s world of multiple screens and customer-centric messaging, it’s
imperative that your website be accessible and adaptable whenever and
wherever your customers are. Responsive design provides that capability
with the benifit of a single-source CMS.
5. Integrate Multimedia
Online video is engaging, entertaining, informative and, most importantly, it
has massive CONVERSION POWER… Video also allows much more to be com-
municated in a shorter space of time when compared with text and images.
2. Deliver Visual Impact
Our brains are highly receptive and responsive to visual
content such as photos, videos, and infographics. It’s the way
we’re wired, and savvy marketers and advertisers take advan-
tage of that fact.
4. Increase Interaction
The key to increasing interaction is to experiment, keep a close eye on your
site analytics, and respond to what your users are reacting to. And don’t
overdo it—making a person feel overloaded or overwhelmed can be just as
harmful to interaction as being bored.
Helping B2B companies (and B2B hybrids) meet sales goals through
targeted, themed, integreated communications and contnet with
incredible and sophisticated design that creates a connection and
drives action throughout the buyer’s journey.
Ready to “up your game” to deliver a cohesive brand experience for your digital customer?
www.burick.com | c: 602.363.9291 | o: 602.866.3305 | eileen@burick.com