Jean-Pierre Baeyens
392
Abonné
Personal Information
Entreprise/Lieu de travail
Brussels, Belgium BE
Profession
Former Dean Vietnam Programs, Solvay Brussels School of Economics & Management
Secteur d’activité
Education
À propos
I’m a graduate of Harvard Business School (Master of Business Administration, class of ‘79). Previously, I graduated as Master of Sciences in Management (Ingénieur Commercial) from Solvay Business School (Université Libre de Bruxelles, Belgium, 1975).
I’m now professor of business administration at Université Libre de Bruxelles (Solvay Brussels School of Economics & Management and Ecole Polytechnique) where I hold the Chair of Marketing. My specializations are in Strategic Marketing Management and International Marketing. Another of my interests is the Marketing of Arts & Culture (I founded a research center on this subject called ARTketing...).
Since 2009, I'm the Dean of Sol...
Mots-clés
marketing
web 2.0
startups
entrepreneurship
solvay
creativity
art & culture marketing
experiential marketing
rôles de la direction générale
responsabilités direction générale
vision
ceo
value proposition
positioning
marketing strategy
strategy
consumer behaviors
international
starbucks
pricing
communication
marcom
vietnam
master
future trends
livres
blue ocean
business models
experiential
postmodern
baeyens
Tout plus
- Présentations
- Documents
- Infographies