1. Denmark update 2016
Naples meeting, Den Haag, May 11th 2016
// Mikkel Christoffersen
Project manager, eReolen
2. Short history of eReolen
2011-12
• eReolen opens with
aid from the ministry
• All libraries and all
publishers participate
• Model is one-copy
multiple-user
• Price tiered based on
age (time of publ.)
• Big Publishers pull out
2013-14
• Big publishers make
their own portal EBIB
• One-copy one-user
• eReolen keeps on and
EBIB languishes then
closes
• Negotiations to re-
fusion with a hybrid
model
• Deal signed
2015
• Hybrid model works
• Huge success
• eReolen promotes the
back catalogue
• Bestsellers suffer(!)
• Audio books explode
for real
• Many big publishers
are worried again
3. 2016
• 5 of the 6 biggest publishers pull
out. The biggest digital publisher
(Lindhardt & Ringhof) stay!
• The big publishers are in-fighting
over digitisation. eReolen and
Copenhagen collaborates w. L&R.
• They pull out of audio books too
• They lobby politicians to either
enforce ”one model fits all” or
preventing libraries from having e-
books altogether
• eReolen loses 3,000 e-books and
1,000 audio books or 25% and 20%
• We’re now looking to re-negotiate
– again!
4. Lending models
1. One-copy one-user: We have four loans
per license. Purchase and management
is national as are the reservation queues.
2. One-copy multiple-users: The bread and
butter of our platform. Fixed prices
based on age or length of audio book
and there are local restrictions.
3. Free-for-all: We pay once for all or part
of a publisher’s catalogue. It is then free
to loan for everybody without local
restrictions.
• License: Retail price
divided by 4
• From €1.50 to €2.00 and
€2.00 to €2.50 for audio
books
• For 2016 we’ve paid
€800,000 up front. Per
loan it’s much cheaper
5. Current compromise
• eReolen acknowledges that publishers need to protect their markets;
especially for new titles while publishers acknowledge that eReolen does not
want the license model as the major model.
• Most new titles are put in a license model for the first 6 months, then moved
to a click model. Some start in the click model right away, a few exceptions
never leave the license model.
• Publishers can withhold titles for whatever reason to a reasonable degree
• Licenses have 4 loans. The price of the licens is retail price. Licenses are
bought nationally; loans distributed locally.
20. User survey 2016
Consultant Trine-Maria Kristensen
• 935 users answer a questionnaire
• Focus groups with <30 yo. and
>30 yo. users resectively as well
as non-users in two cities
• Focus on use and evaluating the
service and the promotion, use of
social media and communication
in general
21. ”What else do you use?”
23%
16%
14%
11%
8%
7%
7%
6%
8%
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Mofibo
Goodreads
Saxo
Storytel
Amazon
Riidr
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Andet
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53%
Biblioteksservices
32%
Goodreads
15%
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