http://pwc.to/1cligbS
D’après les dernières prévisions de PwC Autofacts, institut d’analyse du marché automobile de PwC, l’assemblage de véhicules légers devrait atteindre au niveau mondial 81,8 millions d'unités en 2013, soit un gain de 3,3% sur un an.
1. Analyst Note>
Autofacts
R
October 2013
Quarterly Forecast Update
Industry poised to end year on a good note
Despite ongoing concerns in select regions, the stabilisation of several key
automotive markets in 2013 has positioned the global automotive industry to
forge ahead with technological innovation, further driving strategic
partnerships and increased merger and acquisition activity.
Global: Year-over-year (YoY) Assembly Change by Region
2012 vs. 2013(f)
Developing
Asia-Pacific
South
America
Eastern
Europe
North
America
European
Union
Developed
Asia-Pacific
Middle East &
Africa (ME&A)
9.61%
4.94%
5.95%
4.94%
-0.91%
-4.57%
-16.13%
Source: Autofacts 2013 Q4 Data Release
Year in review
While there is seldom an occasion where the global
industry has performed in sync, 2013 does promise
to mark a turning point for the European Union,
setting the region up for a long awaited, albeit slight,
recovery in 2014. This will bring the region in line
with the recent recoveries in North America and
Eastern Europe and the continued growth in
Developing Asia-Pacific and South America.
Areas of concern remain, however, as developed
Asia-Pacific (Japan, South Korea, Australia) is
expected to see assembly declines throughout the
forecast window. Stagnant economic conditions,
high labor costs, and localisation of products
currently tagged for export are all factors
constraining production in these markets. ME&A is
also experiencing a significant decline as sanctions
against Iran and political uncertainty within the
region remain prevalent. Despite these setbacks,
global light vehicle production is expected to reach
81.8m units in 2013, representing a 3.3% YoY gain.
1
Autofacts
Looking beyond the numbers, several key
developments began to take shape during 2013 that
promise to have a significant impact on the global
automotive outlook going forward. Announced in
July 2013, the formation of a strategic partnership
between GM and Honda to develop next-gen fuel
cell technologies represents a growing trend of
strategic collaborations and resource pooling to
drive and deliver innovation to the masses.
Although M&A activity is down in 2013, companies
continue to strengthen and/or broaden their
capabilities. The pace of acquisitions is expected to
quicken, particularly in the areas of fuel economy
and safety systems. Furthermore, OEMs and
suppliers in developing markets will seek to acquire
distressed companies with established capabilities in
these areas, setting the stage for more
geographically balanced – and competitive – core
competencies in the future.
For information regarding our
products and services please visit us at
www.autofacts.com
2. Analyst Note Plus
North America
Key Regional Statistics
Key Statistics
(YTD)
US light vehicle sales
+8.1%
Canada light vehicle sales
+5.0%
Assembly 2012-2019 CAGR
+2.8%
Argentina light vehicle sales
+18.7%
+6.9%
+8.9%
Regional assembly
+11.2%
+3.4%
Mexico light vehicle sales
+2.5%
Assembly 2012-2019 CAGR
% Change
(YoY)
Brazil new light vehicle registrations
Brazil light vehicle assembly
Key Statistics
(YTD)
% Change
(YoY)
Sales
All three countries in the North America continue to
grow at impressive rates, with the US leading on a
volume basis and Mexico on a percentage basis. The
US market has sold more vehicles through
September than it did all of 2010 and should easily
surpass last years 14.4m units for the full year.
Autofacts sees full-year 2013 sales reaching 15.6m
units – the region’s fourth consecutive year with
gains of over a million units. For 2014, Autofacts
expects sales to reach 16.2m units which, though not
as large as recent growth, would still represent a
healthy gain.
The question at hand for the US will now shift
towards where the natural rate of demand will be
now that the market has essentially recovered from
the lows of 2009. Autofacts anticipates that demand
for new vehicles will fluctuate between 16m to 17m
units by the end of the decade.
Canada is currently on track to have a record year for
new vehicle sales, surpassing the previous high of
1.69m units in 2007. Autofacts currently forecasts
Canadian sales to reach 1.74m units for the full year.
Assembly
Though mature and stable, the North American
topline continues to expand with increasing vehicle
sales and further investments by OEM’s in the
region. The region is now forecasted to produce
nearly 16.2m units in 2013, the highest number since
2002. Capacity in the region is forecasted to grow
from 15.4m units in 2012 to 18.4m units in 2017.
South America
Key Regional Statistics
Sales
Encouraging growth seen in Brazil during the first
2
Autofacts
half of the year has dissipated, even as the IPI tax
holiday winds down in October. Stimulus measures
including lowered interest rates have been offset by
tighter credit restrictions in lending, restraining fullyear 2013 sales forecast to ~1.3% YoY growth.
Brazil’s auto industry trade group, ANFAVEA, is
aiming to improve the sales climate by lobbying for a
change in leasing requirements that would shift the
onus of taxes and fines from lenders to vehicle
owners. Current leasing structures hold financial
institutions accountable for payment of these fees,
but a transfer of responsibility could encourage
banks to increase lease lending and in turn, boost
auto sales. While no changes have been enacted to
date, the proposed modifications are expected to
pass and could become effective before the end of
the year.
Argentina has enjoyed impressive YoY growth in
new car sales, hitting record highs in the summer
before slowing its pace in August. While the overall
economy is expected to grow at less than 3%, auto
sales have surged in 2013 with imports accounting
for the majority of the growth in sales volume. As
inflation and volatile currency exchanges continue to
dog the economy, cars are considered safer
investments, bolstering sales growth.
Assembly
In contrast to the stagnant sales market, the
assembly volumes in Brazil have seen steady growth
with full-year 2013 assembly expected to reach
~3.4m units. Several global OEMs, including GM,
Volkswagen and Daimler, have announced capacity
investments in the next few years, pushing assembly
to just under 4m units by 2015. More
announcements import tariffs continue
incentivizing OEMs to produce locally. Meanwhile,
Argentinean production has been impacted by the
sluggish Brazilian sales market, seeing an overall
decline in demand from their largest trading
partner. Though assembly has not kept pace with
sales, full year 2013 year growth of ~7.7% is still
For information regarding our
products and services please visit us at
www.autofacts.com
3. Analyst Note Plus
expected. As with much of region, Argentina’s
expansion hinges on multiple monetary and
economic policy variables, most of which are subject
to significant state intervention and thus remain
volatile.
European Union + EFTA
Key Regional Statistics
Key Statistics
(YTD)
% Change
(YoY)
New car sales
-4.0%
Sales forecast (full year)
-3.0%
Regional assembly
-0.9%
Regional 2012-2019 CAGR
+2.5%
Sales
As predicted previously, this past summer is likely to
have marked the bottom of the EU market following
over five years of decline. Q3 2013 saw the first
quarterly YoY growth in two years with a 2.6%
improvement. Full-year registrations are expected to
reach 12.15m – a 3% decline. Within the region,
many markets are beginning to see growth with
some of the hardest hit markets showing signs of
sustained growth. Portuguese sales have increased
over four consecutive months with a 15.7% rise in
the third quarter, and Hungary has experienced
seven consecutive months of gains with a 20%
increase in the third quarter.
Elsewhere, concerns remain regarding France, Italy
and Germany, suggesting that total YoY growth in
the fourth quarter could be lower than seen in the
third quarter. The German market is
underperforming given the low unemployment rates
and strength of consumer sentiment, but it remains
to be seen whether weakness is due, at least in part,
to consumers holding off until the full outcome of
the elections is known. Meanwhile, the UK – the
region's second largest market and also the strongest
performing market this year – has grown 10.8%
year-to-date (YTD). However, fourth quarter YoY
growth will likely be significantly lower, as demand
was particularly strong in late 2012.
For 2014, Autofacts anticipates growth of 3.5% to
just under 12.6m units, with demand being
constrained by continued high unemployment and
weak economic growth in many European countries .
As unemployment is expected to fall through 2014
and economic growth within the region starts to gain
3
Autofacts
traction towards 2015, demand for new cars should
increase.
Assembly
If assembly output is any indication, the low point
has passed within the EU markets. Indeed, light
vehicle assembly has shown surprisingly strong
growth in select markets in the third quarter, with
OEMs adding capacity and working days for the
production of key models. Autofacts has revised the
EU assembly forecast to 15.8m units for the full
2013, which is a meager 0.9% YoY decline. The 2014
outlook is expected to show signs of recovery with
3.2% growth forecasted as exports stabilise and
vehicle output within the region is more closely tied
to demand growth. Recent announcements
regarding the planned assembly localisation by
select OEMs will boost the assembly topline over the
mid term. Approximately 500k units of assembly
could be added, pushing regional output past the
17m mark by 2015 and also helping to push
utilisation above 80% by 2016.
Eastern Europe
Key Regional Statistics
Key Statistics
(YTD)
% Change
(YoY)
Russia new light vehicle registrations
-6.4%
Russia light vehicle assembly
-0.6%
Turkey light vehicle assembly
+12.6%
Regional 2012-2019 CAGR
+6.0%
Sales
New vehicle sales and registrations within the
Eastern European region continue to show diverse
results between markets. Registrations are still on
the downtrend in Russia with seven consecutive
months of decline, prompting ministry officials to
offer interest rate subsidies to stimulate sales. The
program, enacted in July and continuing into 2014,
is expected to boost sales by an estimated 250k
units. Early consumer response has been positive,
resulting in a reduction in the forecasted full-year
decline of 5.9%, down from 6.1%.
After a tough year in 2012, Turkey seemed back on
track with sustained growth in 2013. September
marked the first month of YoY decrease (-2.4%) due
For information regarding our
products and services please visit us at
www.autofacts.com
4. Analyst Note Plus
to a number of factors, including shrinking domestic
demand and a weakening export market.
Additionally, the Turkish lira has depreciated
against the US dollar due in part to uncertainty
regarding the Federal Reserve’s bond-buying
program. The unfavorable currency rates have
constrained the import market which is primarily
financed through bank loans. This current
contraction is expected to be short lived, with fullyear 2013 sales in Turkey forecasted to reach 840k
units for a 8.2% growth over 2012.
Moderate but sustainable growth is anticipated for
the surrounding Commonwealth of Independent
States (CIS) going into 2014 and beyond, as
countries like Kazakhstan continue to see increases
in domestic demand as well as regional exports.
Assembly
Though the sales market has seen a slowdown in
Russia, assembly remains slightly positive, with an
additional ~12k units of output in 2013 as compared
to 2012 to reach just under 2.1m units. More
definitive growth is expected for 2014 and beyond,
with investments by global OEMs looking to shift
away from importing and increase domestic
production. Turkey is already seeing a boost in
locally produced models, including significant
capacity increases for the Hyundai i10 and Toyota
Corolla. Full-year 2013 production is expected to
total ~1m units and reach nearly 1.2m units by 2014.
Sales
The Japanese light vehicle sales market continues to
post declines, though it should be noted that 2012
growth was due in large part to the eco car cash
incentives that pulled ahead sales. Even so,
Japanese brands continue to struggle within their
home market. Smaller, more efficient vehicles like
minis and hybrids remain popular, increasing their
respective market shares to 41% and 15%. Import
sales volume s, though a relatively low portion of the
total market at 172k units, are also experiencing
robust growth, gaining a full percentage of market
share from 4% to 5%. The long term outlook for the
market as a whole remains bleak as an aging,
urbanised population continues to contract with
demand falling accordingly. Perhaps a silver lining
can be found with the 2020 Tokyo Olympics, which
could stimulate the economy and spur growth in
auto sales.
Vehicle sales in Australia grew to 737k units YTD,
putting the market on pace for another year of sales
surpassing the 1m unit mark. SUVs, particularly
those with diesel engine variants, continue to gain
favor with consumers with a 30% share of the total
market. Meanwhile, once popular domestically
sourced sedans have now dipped below 10% market
share – a reflection of the quickly-shrinking
assembly base.
Other developing CIS nations are expanding
assembly as well, increasing their production
potential in hopes of attracting capacity investments.
The region is rife with opportunity, and as long as
progress continues, these emerging countries could
become future assembly bases as OEMs continue
towards the mantra of “build it where you sell it.”
Consumers in South Korea have shown a marked
shift towards imports, which have jumped 29% YoY
as domestic brands have been holding flat in terms
of sales. Free trade agreements and generous
discounts have made import prices much more
competitive, enticing consumers to shop beyond the
confines of their home market brands. However, the
South Korean population is experiencing
demographic shifts not unlike that of Japan,
suggesting a slower pace of growth in the long-term.
Developed Asia-Pacific
Australia, Japan, and South Korea
Assembly
Key Statistics
(YTD)
% Change
(YoY)
Japan light vehicle sales
-8.0%
South Korea light vehicle sales
+3.0%
Australia light vehicle sales
+4%
Regional assembly
-4.6%
Assembly 2012-2019 CAGR
Concurrent declines in domestic sales and export
volumes have resulted in decreased total assembly
volumes in Japan, which are expected to decrease
YoY by 6.8% to reach just over 8.7m for the full year.
Though the Yen exchange rates have become more
favourable to Japanese OEMs in recent months,
investment in R&D centers, powertrain plants, and
supplier parks within growing overseas markets is
expected to continue. This long-term transition will
require an industry-wide focus on addressing excess
capacity going forward.
-1.1%
4
Autofacts
For information regarding our
products and services please visit us at
www.autofacts.com
5. Analyst Note Plus
With recent withdrawals from the Australian
assembly base, volumes are expected to remain
relatively flat around 250k units for the remainder of
the decade. OEMs are expected to shift their product
mixes to better reflect consumer preferences for
SUVs, but such programs may not be sustainable
should parliament discontinue incentives to retain
manufacturing operations within Australian borders.
Also holding flat are South Korean assembly
volumes, growing at a scant 0.14% YoY to reach just
under 4.4m units. Increasing labor costs, disruptive
strikes, and the strengthening Won are all impacting
the overall appeal of maintaining the country as an
export base, and all will likely be factors as OEMs
reconfigure their global footprint. With these
constraints in mind, total South Korean assembly
volume is forecasted to hover around the 4.5m mark
for the remainder of the forecast window.
Developing Asia-Pacific
China and India
Key Statistics
(YTD)
% Change
(YoY)
China light vehicle sales
+13.5%
China Light vehicle assembly
+11.8%
India light vehicle sales
-8.0%
India light vehicle assembly
-5.1%
Assembly CAGR 2012 to 2019
+7.7%
China
The sales environment in the Chinese market
continued to grow throughout the first three
quarters of the year, supported by strong consumer
demand and a relatively low basis in 2012. YTD light
vehicle sales have reached12.5m units for a positive
gain when compared YoY. SUVs continue to outpace
other segments, reporting an increase of 47.1% in
YTD sales through August. Most major brands have
brought recent introductions and/or refreshed
crossover and SUV models to market to cash in on
this trend.
Sales are expected to remain strong through the
remainder of the year despite economic uncertainty.
Consumer sentiment has improved thanks to the
official implementation of stricter vehicle recall
policies, which are aimed to encourage higher
quality through stiff penalties for delayed recall
5
Autofacts
announcements. This, combined with anticipated
product launches, will help encourage consumers to
visit their local dealerships. Full-year 2013 sales are
expected to reach 18.1m units, a 14.4% increase over
2012. It should be noted that Q4 2012 numbers
were impacted by the territorial dispute over the
Senkaku – Diaoyu islets. The closing months of 2013
should show a marked improvement over 2012 given
the subsequent recovery of Japanese brands.
China light vehicle assembly has also enjoyed
continued expansion, with YTD assembly reaching
13.1m. Japanese brands are expected to increase
their production to continue recovering lost market
share. Though the year started off with slower
production, strong consumer demand has driven
higher levels of assembly, with full-year 2013
assembly expected to reach 18.5m units.
India
Until recently, India was seen as a high-potential,
upcoming market with automakers benefitting
greatly from a burst in consumer-driven growth in
overall consumption, including new light vehicles.
However, the industry is now struggling along with
the national economy. Once growing over 50%
between 2010 to 2012, sales of new vehicles are now
in their ninth consecutive month of decline.
Sagging customer demand has been compounded by
a combination of deflating conditions. The growing
current account deficit– a reflection of the widening
gap between imports and exports – has triggered
fluctuations in the dollar to Rupee exchange rate.
While the currency has rebounded since plunging to
all-time lows in August, the auto sector faces
additional industry-specific hurdles. Utility vehicles,
which reign as one of the most popular segments,
are now subject to a 3% tax, while high financing
costs and rising fuel prices are dampening hopes for
a turnaround in demand.
As monsoon season comes to an end, there is hope
that perhaps the downturn will soon be a thing of
the past, particularly for rural households whose
income has the potential to give a much needed
boost to the Indian light vehicle market. However,
the slow pace of policy reform and the widespread
infrastructure issues will continue to restrain sales
in the short term. Full-year sales is forecasted to
decline by over 5% for 2013, with hope that the new
year will help boost consumer sentiment and in
turn, sustainable growth in sales and assembly for
the remainder of the forecast window.
For information regarding our
products and services please visit us at
www.autofacts.com