Smile's conference at the Meet Magento 2016 on Friday 13 May in Utrecht (Netherlands) Our E-business expert Fabien Gasser animated this presentation about "Magento bring digital in store". The Meet Magento conference is the perfect place for merchants, system integrators, developers and service providers that want to get independent information about Magento and ecommerce.

1. Connected Store With
Magento 2
Fabien Gasser – MeetMagento NL 2016

2. Who am I?
• Solution Architect @ Smile Group
• French

3. 3
25
More than 35
More than 69
YEARS EXPERIENCE
IN OPEN SOURCE
PARTNERS
IN OPEN SOURCE
MILLION EUROS
IN TURNOVER IN 2015
WHAT CAN WE DO FOR YOU ?
OPEN SOURCE INTEGRATOR
CONSULTING
DIGITALHOSTING
TRAINING ENGINEERING
A 360°
SERVICE FOR YOUR
PROJECTS
18 AGENCIES
15 Experts @ Maarsen, NL
DIGITAL
E-BUSINESS
ENGINEERING
INFORMATION SYSTEMS
INFRASTRUCTURE
Website Portal Mobile …
E-commerce PIM …
GED DAM
Custom Made Solution …
ESB /
ETL
ERP …
Cloud …
Digital In Store
Hosting
BI
1000
OPEN SOURCE
EXPERTS
25%
INCREASE IN
TURNOVER
Leading European
open source integrator
IoT C/C++

4. Your business model (r)evolution
• New kinds of shopping behaviors, across channels
FULL STORE
Search online /
Buy offline
SHOWROOMING
Search online /
Search offline
ROPO
Search online /
Purchase offline
FULL DIGITAL
Search online /
Buy online

5. Pragmatic vision of the Retail’s Future
CONNECTED CONSUMERS DRIVING THE
GROWTH
A HUGE OPPORTUNITY TO THE TRADITIONAL & DIGITAL
RETAILERS:
Understand customers better
Create uniform customer experience
Increase customer engagement

6. Prerequisites
A Cross Channel Strategy
Cross channel strategy is a
business accelerator
A cross channel customer
spends in average
20 % more than customers who
only frequent stores
WEB TO STORE
WEB IN STORE
Digital in store
STORE TO WEB
Learn more about User Centric Commerce
Adjust your strategy according to your customer journey

7. A customer journey is
an adventure with many touchpoints
Offre Digital Commerce
• 70 % of retailers can’t inform their customers about their discount products and offers in store.
• 95 % of retailers wish to communication according to the client location
• 75 % of retailers can’t identify their omnichannel clients
Online Ads
Email
Search
Store
E-commerce
Mobile
Service client
Facture
Newsletter
Blog
Couponing on Order
Awareness Consideration Purchase Service Loyalty
Landing page
3rd party sites

8. I <3 my smartphone
52%
Penetration rate in Nedherlands Estimated revenue in 2016,
10% of commerce will be e-commerce
15% of sell will be done on mobile
60 billions
24% of users compare price in store ! 15%browses your website in store.
My smartphone ? My « Personal shopper » !
Wi-Fi everywhere !

9. Evolution of behaviours
Of buyers choose the delivery in shop
23%
83%
Of consumers start their
customer journey on the internet
Orders in shop will be influenced by internet
by 2020
45%
79%
Of consumers wish their sellers
were connected
Of consumers expect advizes
73%
of consumers want to spend a quality
time in your shop
56%
Sources : OnetoOne et Fevad

10. 10
Pick a Digital Solution for your
store to increase your sales
• At home
• In Motion
• In your Shops
Digital POS
Salesman Tablets
Beacons
Smart Private Cabin
Personal appointment
Cross Canal loyalty
RFID
Click and Collect
Contextual Merchandising

11. Your retail tomorrow
Beacons,
RFID,
Connected TV,
Salesmen tablets,
Smartphones,
Products configurator,
Click and collect,
Personalized advice
Customers,
Interactive windows,
Personal appointment,
…

12. Convincing the Z generation
• Looking for recognition by their BFF
• Role model identification with youtube and
instagram idols
• Device in store that fits their usages
• Instagram, Snapchat, Periscope

13. Magento 2
We will see how to use Magento as a data hub to aggregate and spread
your product data according to your customers preferences.

14. Where to start ?
• In your information system, who has…?
• your customer information, orders, preferences
• your products
• Your orders
• And do not required a large amount of time to settle ?
Your ERP ? Your WMS ? Your POS ? Your e-commerce Solution ?

15. Deeply linked to your information system
Orchestration with information system
CMS
B2C
CRMPIMOMS
Back Office
B2B POS

16. Magento as a data hub
PIM
Tablets
Show your products
Miroir Connecté
Service & customer experience
Seller tablet
Close a deal, know your client
Connected Screen
Drive your stock
Smartphone
Offer customer services in Store
Magento
ERP
CMS

17. Magento as a data hub
PIM
Tablets
Show your products
Miroir Connecté
Service & customer experience
Seller tablet
Close a deal, know your client
Connected Screen
Drive your stock
Smartphone
Offer customer services in Store
Magento
ERP
CMS

18. Native in Magento 2
• API EVERYWHERE
• REST and SOAP API
• oAuth, cookie and token authorization for client
information
• Built around Magento Service Contract
• ElasticSearch is coming (geolocated request,
distance calculation)

20. Digital Point of Sale
• Magento + Payment terminal = POS

21. Goals
• Create brand lovers with a tailor-made solution
• Increase your turnover, by increasing customer loyalty
• Collect customer information in order to personalize the experience !

22. Magento API
Hello SIRI
Turn the light at 80%
Product selection
Product
recommendation
Ask for help
Products Orders
Clients
Hello Utrecht !
12h15, 19°

23. Real life example
http://www.dailydot.com/technology/ebay-magic-mirrors-augmented-reality/

24. WOW SUCH FUTURE
http://www.instore-news.com/2016/01/fin-dannee-2015-chargee-pour-instore/
Cross/Up Sell Product
RFID Product recognition
Product available in
store ?
Bring it to me !

25. Build your own !
• https://github.com/ajwhite/MagicMirror

26. Voice recognition
• “HEY MAGENTO, WHAT IS MY STOCK LEVEL?”
• Me: “Alexa, ask my webstore what is the next order to pack and ship?”
• Alexa: “Order 4242 contains three items. The first item is SKU 18441, red felt tip pen.”
• Me: “What is the next item?”
• Alexa: “The second item is SKU 34142, 200 page note book.”
• Me: “Repeat.”
• Alexa: “The second item is SKU 34142, 200 page note book.”
• Me: “Next item?”
• Alexa: “The last item is SKU 34112, a yellow highlighter.”
• Me: “Print shipping label.”
• Alexa: “Shipping label printed. Marking order as packed ready for shipment.”
https://alankent.me/2016/04/18/hey-magento-what-is-my-stock-level/
Also available in your back-office !

27. Le Magasin Connecté by Smile Group
Retailer Suite – Open source Suite for Magento 2
ERPConnector – ElasticSuite
and much more to come !
http://github.com/Smile-SA/http://nl.smile.eu/ -