Julien Pelletier, Experience Designer chez BlaBlaCar qui nous explique comment est organisé et pensé le design au sein de BlaBlaCar

1. How We Design
at BlaBlaCar

2. Hi, I’m Julien,
Experience Designer at BlaBlaCar
@jupelletier

3. We connect people who need to travel
with drivers who have empty seats

4. and change the way
20 Millions
people travel

5. In 19 countries

6. Why “Experience Designer”?

7. “The functionality of “finding a nice place to stay”
is technically what many people use AirBnb for,
but the real goal is for you to have a wonderful,
memorable time wherever you’re going.”
— Joe Gebbia

8. We imagine solutions that make the
ridesharing experience as easy and
enjoyable as possible.

9. Mainly, this means creating interfaces

10. Guidelines, content
(Airbnb)
Offline solutions
(Lyft)

11. We’d like to bring something magical
to our members

12. Our Workflow

13. Overview
- All the Experience Designers work together as a Scrum team
- 1 Product Owner
- 1 week sprint
- Weekly design meeting

14. Project types
Structure the team
Conversion Lab
Innovation/Exploration Content / Education
Current quarter product roadmap
Next quarter product roadmap

15. Research
1
Design
2
Review
3
Deliver
4

16. Research
1

17. 1. Research
Benchmark

18. 1. Research
Quantitative Research

19. 1. Research
Qualitative Research

20. 1. Research
Journey Mapping

21. Design
2

22. 2. Design
Tools
Sketch Invision ???? Zeplin
?

23. 2. Design
Template file
Artboards AssetsUI elements

24. Pro tip

25. “A user interface is like a joke.
If you have to explain it, it’s not that good.”

26. Watch your interface in Polish

27. It must be comprehensible

28. The text must fit

29. The text must fit
...ooops

30. Review
3

31. 3. Review
- 15 minutes every morning within the Design Team
- Specific review sessions with Product Managers
- Validation with Head of Product & Founders
- Check feasibility with Tech team

32. 3. Review
Dropbox shared folder
“Design Review”
JIRA ticket id
Scrum status
Finder filters

33. 3. Review
We only share dropbox links,
no export file attached in our mails, Slack or JIRA
=
Exported designs always up to date

34. Deliver
4

35. - Kick-off meetings with devs (assets & interfaces delivery)
- UI/UX Validation (on preprod or specific build)
4. Deliver

36. Data Driven
Designers

37. A small change

38. Results

39. Questions?
We hire!
blablacar.com/dreamjobs