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Cloud Application Providers
     RV des Experts

         11 mai 2012
    www.forumcloudibm.com
IDR France


Un écosystème bâti autour de 5 modèles de Business



                                                CLOUD APPLICATION
                                                   PROVIDERS
       CLOUD
  INFRASTRUCTURE                                                         IDR
     PROVIDERS                                                                      CLOUD SERVICES
                           IDR                                                    SOLUTION PROVIDERS
                                                                                                       GTS
                                                           Créer
                                                         Ecosystème
                                                                  de
                                                         Partenaires
  CLOUD BUILDERS                                                                   CLOUD TECHNOLOGY
                                                                                       PROVIDERS
                        BPO
                                 Consommer                             Déployer                    IDR ?



                   IDR France – © 2012 IBM Corporation   Page 2
IDR France

Bénéfices liés à la « Cloud Specialty »




              IDR France – © 2012 IBM Corporation   Page 4
IDR France


Cloud Specialties Infrastructure et Application :

Marketing 25K :

→ 25 % (6K) => 100% IBM
→ 75% (19k) => 50/50 avec un plan de business Dev Cloud


Cloud Specialty Application Provider :

=> 3 en cours


Cloud Specialty Infrastructure Provider :

=> 3 en cours




                   IDR France – © 2012 IBM Corporation   Page 5
IDR France

Les 4 étapes à suivre

  Décrire votre solution dans IBM Global Solutions Directory

  Remplir les conditions requises par « specialty » :
    Techniques et commerciales : certifications
    Financières : revenus

  Soumettre votre référence client

  Signer l’avenant IBM Partnerworld Agreement International Supplement




                    IDR France – © 2012 IBM Corporation   Page 6
IDR France

Trouvez votre place dans le Cloud

                                                Compétences
                                                Revenu
 1 « Business Model »                           Clients




                             +                                   =
                                                                     Cloud Specialty




                                         Revalidation annuelle
                IDR France – © 2012 IBM Corporation   Page 7
IDR France

Pour les partenaires Software :
Software Value Plus (SVP) Capability Authorization Cloud Computing

      Cloud Specialty                          Eléments requis    Volet logiciel

                                                                  SVP Cloud
                                                Compétences
  Cloud Application Provider                                     Authorization
  Cloud Builder
  Cloud Infrastructure                                  Revenu
  Provider
  Cloud Services Solution
  Provider                                         Références
  Cloud Technology Provider




                   IDR France – © 2012 IBM Corporation   Page 8
Sur l’agenda des
       Cloud Application Providers

• 21 mai 14h-18h : PureSystems Forum
Inscription → Benoit Bossuet
http://www-304.ibm.com/events/idr/idrevents/register.action?
   meid=6707&ieid=3092



2 au 4 juillet : SmartCloud Symposium :
  http://www-304.ibm.com/jct03001c/services/learning/ites.wss?pageT
Foundation                                Services                                     Solutions
                                                                                        Business Process as a Service
                                                                                            Software as a Service




                                                                                      Business Analytics     Social Business
                                                                                      and Optimization




                                                                                          Smarter           Smarter Cities
                                                                                         Commerce




Easily build and rapidly scale private     Unprecedented choice, security and     Software as a service coupled
      cloud environments with              portability of applications on IBM’s    with deep industry insights,
   unparalleled time-to-market,               SmartCloud service delivery           business process skills and
   integration and management                            platform                           analytics
                                 Commitment to open standards and a broad ecosystem
Cloud            IBMSmartCloud Solutions
                                                                                               Strategy      Software and Business Process as a Service




BPaaS
                                                                                             BPaaS / SaaS
                                                                                                                    Business Analytics                            Social Business
                                                                                             Consulting &            and Optimization
                                                                                            Implementation


SaaS
                                                                                                                   Smarter Commerce                               Smarter Cities



         IBMSmartCloud Foundation                                                                                 IBMSmartCloud Services
                         Private and Hybrid Clouds                                                               Infrastructure and Platform as a Service

               Platform as a Service Technologies                                                                                  Application Services
                                                                                                 PaaS
                                                                                             Consulting &
PaaS                                                                                        Implementation
         Application       Application      Application       Application   Integration                       Application       Application      Application        Application   Integration
          Lifecycle        Resources       Environments      Management                                        Lifecycle        Resources       Environments       Management




          Infrastructure as a Service Technologies                                                                          Enterprise                            Enterprise+
                                                                                                 IaaS
IaaS                                                                                         Consulting &
                                                                                            Implementation
        Infrastructure   Management       Availability and   Security and   Usage and                        Infrastructure   Management       Availability and    Security and   Usage and
           Platform    and Administration Performance        Compliance     Accounting                          Platform    and Administration Performance         Compliance     Accounting




                                                                                           Consulting &
                        Cloud Components                                                                                        Cloud Services
                                                                                          Implementation
             Hardware & software to architect
             and build private or hybrid clouds
                                                                                             Services         Consume cloud services over Internet
                                                                                           Design my cloud
BPaaS
Business   Business Processes
                  and
              Applications
                                                                  SaaS



           PaaS Components
                                                                  PaaS
           Cloud Management
   IT       Cloud Automation
            Virtualization Mgt                                     IaaS
           HW Storage Network

              Enterprise IT      Consulting / Implementation   Cloud Service
                Vendor                Service Provider           Provider
Business Processes              Cloud
                                           Strategy
                   and                                           BPaaS
               Applications
Business                                 BPaaS / SaaS
                                         Consulting &
                                        Implementation
                                                                  SaaS



           PaaS Components                   PaaS
                                         Consulting &
                                                                  PaaS
                                        Implementation
           Cloud Management
              Private Cloud
   IT                                        IaaS
            Virtualization Mgt           Consulting &              IaaS
                                        Implementation
           HW Storage Network

              Enterprise IT      Consulting / Implementation   Cloud Service
                Vendor                Service Provider           Provider
Présentations & Documents
Catalogue du Club Cloud des Partenaires
http://ibmcloudcatalog.blogspot.com
   – Offres Cloud IBM destinées aux Partenaires
   – Informations sur les modèles de Business des Partenaires
Blog du Club Cloud des Partenaires
http://clubcloud.blogspot.com
   – Articles sur l’actualité du Cloud et de son Ecosystème
   – Partage d’expertise et d’expérience, veille et curation…
Forum du Club Cloud des Partenaires
http://www.forumcloudibm.com
   – Documents exploités lors des Forums du Club Cloud des Partenaires
   – Informations sur le prochain Forum…
Club Cloud des Partenaires – Site Web
http://www.club-cloud.com
Pour vous
       aider
• Loic Simon [BPO]
   – Cloud Builders [Intégrateurs
     d’infrastructures, Infogéreurs]
   – Cloud Services Solution
     Providers [Revendeurs et
     Distributeurs]
• Jean-Pierre Descamps [IDR]
   – Cloud Application Providers
     [Editeurs]
   – Cloud Technology Providers
• Florence Marcel [MM]
   – Cloud Infrastructure Providers
     [MSP, Hébergeurs]

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2012.05.11 - IBM Cloud Specialty - Application Provider - Forum du Club Cloud des Partenaires

  • 1. Cloud Application Providers RV des Experts 11 mai 2012 www.forumcloudibm.com
  • 2. IDR France Un écosystème bâti autour de 5 modèles de Business CLOUD APPLICATION PROVIDERS CLOUD INFRASTRUCTURE IDR PROVIDERS CLOUD SERVICES IDR SOLUTION PROVIDERS GTS Créer Ecosystème de Partenaires CLOUD BUILDERS CLOUD TECHNOLOGY PROVIDERS BPO Consommer Déployer IDR ? IDR France – © 2012 IBM Corporation Page 2
  • 3.
  • 4. IDR France Bénéfices liés à la « Cloud Specialty » IDR France – © 2012 IBM Corporation Page 4
  • 5. IDR France Cloud Specialties Infrastructure et Application : Marketing 25K : → 25 % (6K) => 100% IBM → 75% (19k) => 50/50 avec un plan de business Dev Cloud Cloud Specialty Application Provider : => 3 en cours Cloud Specialty Infrastructure Provider : => 3 en cours IDR France – © 2012 IBM Corporation Page 5
  • 6. IDR France Les 4 étapes à suivre  Décrire votre solution dans IBM Global Solutions Directory  Remplir les conditions requises par « specialty » :  Techniques et commerciales : certifications  Financières : revenus  Soumettre votre référence client  Signer l’avenant IBM Partnerworld Agreement International Supplement IDR France – © 2012 IBM Corporation Page 6
  • 7. IDR France Trouvez votre place dans le Cloud Compétences Revenu 1 « Business Model » Clients + = Cloud Specialty Revalidation annuelle IDR France – © 2012 IBM Corporation Page 7
  • 8. IDR France Pour les partenaires Software : Software Value Plus (SVP) Capability Authorization Cloud Computing Cloud Specialty Eléments requis Volet logiciel  SVP Cloud Compétences Cloud Application Provider Authorization Cloud Builder Cloud Infrastructure Revenu Provider Cloud Services Solution Provider Références Cloud Technology Provider IDR France – © 2012 IBM Corporation Page 8
  • 9. Sur l’agenda des Cloud Application Providers • 21 mai 14h-18h : PureSystems Forum Inscription → Benoit Bossuet http://www-304.ibm.com/events/idr/idrevents/register.action? meid=6707&ieid=3092 2 au 4 juillet : SmartCloud Symposium : http://www-304.ibm.com/jct03001c/services/learning/ites.wss?pageT
  • 10. Foundation Services Solutions Business Process as a Service Software as a Service Business Analytics Social Business and Optimization Smarter Smarter Cities Commerce Easily build and rapidly scale private Unprecedented choice, security and Software as a service coupled cloud environments with portability of applications on IBM’s with deep industry insights, unparalleled time-to-market, SmartCloud service delivery business process skills and integration and management platform analytics Commitment to open standards and a broad ecosystem
  • 11. Cloud IBMSmartCloud Solutions Strategy Software and Business Process as a Service BPaaS BPaaS / SaaS Business Analytics Social Business Consulting & and Optimization Implementation SaaS Smarter Commerce Smarter Cities IBMSmartCloud Foundation IBMSmartCloud Services Private and Hybrid Clouds Infrastructure and Platform as a Service Platform as a Service Technologies Application Services PaaS Consulting & PaaS Implementation Application Application Application Application Integration Application Application Application Application Integration Lifecycle Resources Environments Management Lifecycle Resources Environments Management Infrastructure as a Service Technologies Enterprise Enterprise+ IaaS IaaS Consulting & Implementation Infrastructure Management Availability and Security and Usage and Infrastructure Management Availability and Security and Usage and Platform and Administration Performance Compliance Accounting Platform and Administration Performance Compliance Accounting Consulting & Cloud Components Cloud Services Implementation Hardware & software to architect and build private or hybrid clouds Services Consume cloud services over Internet Design my cloud
  • 12.
  • 13. BPaaS Business Business Processes and Applications SaaS PaaS Components PaaS Cloud Management IT Cloud Automation Virtualization Mgt IaaS HW Storage Network Enterprise IT Consulting / Implementation Cloud Service Vendor Service Provider Provider
  • 14. Business Processes Cloud Strategy and BPaaS Applications Business BPaaS / SaaS Consulting & Implementation SaaS PaaS Components PaaS Consulting & PaaS Implementation Cloud Management Private Cloud IT IaaS Virtualization Mgt Consulting & IaaS Implementation HW Storage Network Enterprise IT Consulting / Implementation Cloud Service Vendor Service Provider Provider
  • 15. Présentations & Documents Catalogue du Club Cloud des Partenaires http://ibmcloudcatalog.blogspot.com – Offres Cloud IBM destinées aux Partenaires – Informations sur les modèles de Business des Partenaires Blog du Club Cloud des Partenaires http://clubcloud.blogspot.com – Articles sur l’actualité du Cloud et de son Ecosystème – Partage d’expertise et d’expérience, veille et curation… Forum du Club Cloud des Partenaires http://www.forumcloudibm.com – Documents exploités lors des Forums du Club Cloud des Partenaires – Informations sur le prochain Forum… Club Cloud des Partenaires – Site Web http://www.club-cloud.com
  • 16. Pour vous aider • Loic Simon [BPO] – Cloud Builders [Intégrateurs d’infrastructures, Infogéreurs] – Cloud Services Solution Providers [Revendeurs et Distributeurs] • Jean-Pierre Descamps [IDR] – Cloud Application Providers [Editeurs] – Cloud Technology Providers • Florence Marcel [MM] – Cloud Infrastructure Providers [MSP, Hébergeurs]

Notes de l'éditeur

  1. Another interesting phenomenon of cloud computing is that the definitions we've been using for business partners for the last 30 years becomes less relevant when we get to cloud computing. For example, both resellers and systems integrators could build practices around private clouds. Likewise, both ISVs and Services resellers could deliver an application on the cloud. For this reason, IBM has chosen to focus on the business models for partnering, rather than on the traditiional partner definitions. We see five main business models: Cloud Builders. Partners who build private clouds on behalf of their clients. Infrastructure Providers. Partners who are building public cloud offerings. Application Providers. Partners who deliver an application or asset as a cloud service. (SaaS offerings) Cloud Service Providers. Partners who resell IBM cloud services, such as LotusLive or our suite of security offerings. Technology Providers. Partners who deliver tools that make our cloud more usable. These partners are typically ISVs, like the application providers, but the business model is very different. Application providers are driving usage of the cloud, which is direct revenue. Technology Providers are driving influenced revenue.
  2. Like any Specialty program from IBM, the Cloud specialty provides a set of benefits in exchange for the partner meeting a set of requirements built around skills, revenue, and references. The benefits and requirements for the cloud specialty vary by path, but this slide gives you a general idea of what the program offers. Use of the Partnerworld Cloud Specialty Mark IBM Confidential updates on IBM’s Cloud strategy and roadmap Use of LotusLive Networking Opportunities within the specialty ecosystem Business Development Workshop Business Development Funds IBM relationship manager Marketing of Partner Sales Enablement Kit Cloud assessment tools Cloud mentoring vouchers
  3. SVP Cloud Authorization benefits Additional SVI margin SVP Cloud Authorization mark Joint Planning with Sales Team Cloud Lead Passing Priority